Course Curriculum

Real Estate Marketing – Facebook Marketing For Realtors

5sections
28lectures
9h 50mtotal

What you’ll learn

  • Facebook Ads & Targeting For Your Local Real Estate Business

  • Instagram Ads & Targeting For Your Local Real Estate Business

  • How To Book Appointments From The Leads You're Generating

  • How To Automate Your Lead Follow Up With Email, SMS, & Facebook Messenger Bot Marketing

  • How To Generate Buyer Leads, Seller Leads, Listing Leads, Open House Leads, & Much Much More!

01

Module 1 - Getting Started

5 lectures • 1hr 48min

  • Start Here - Lead Generation Foundations

    Learn lead generation foundations for real estate using landing pages and Facebook ads. Build a long-term mindset, track metrics, and convert leads into appointments and closings.

    52:56

  • Your First Leads

    Master the lead funnel, launch the top converting Facebook lead campaign, automate 12 months of email and text follow-up in Arsenal, and get instant alerts via the cagey mobile app.

    24:54

  • Buyer Leads (NO Listing) Lead Form Setup

    Set up a buyer leads campaign with a no-listing lead form on Facebook and configure follow-up emails and texts. Use the mobile app for instant lead notifications and on-the-go management.

    11:46

  • FREE Facebook Leads

    Learn to generate free leads with Facebook groups and marketplace using a listings leads campaign, a landing page, and optimized posts, while running ads for consistency.

    16:00

  • Realtor Success Story

    A real estate agent shares a plug-and-play Facebook marketing system that delivers leads with an open house campaign, showing $13 spent for five leads and a high relevance score.

    2:29
02

Module 2 - Buyer Leads

8 lectures • 2hr 36min

  • Listing Leads (Landing Page Setup)

    Learn to build a real estate Facebook marketing funnel from a Facebook post to a conversion-optimized landing page, with Arsenal Cagey profile setup, Facebook pixel tracking, and automated lead follow-up.

    35:13

  • Listing Leads - The Facebook Ad

    Learn to set up Facebook ads for real estate listings. Install the Facebook pixel on your landing page, create custom conversions, and optimize campaigns to generate leads.

    27:27

  • Listing Leads - The Automated Follow Up

    Automate real estate lead follow-up using emails, texts, and calls within the first 24 hours and seven days, leveraging MIT findings on rapid contact and timely engagement.

    25:14

  • Buyer Leads (NO Listing) Overview

    Launch a buyer leads campaign on Facebook and Instagram by using a converting landing page, automated email and text follow-up, and Messenger bot to turn viewers into CRM leads.

    5:57

  • Buyer Leads Landing Page + Auto Follow Up

    Set up a buyer leads landing page and automated follow-up in the Arsenal system, using Facebook pixel tracking to capture name, phone, and email and deliver pre-built emails and texts.

    11:52

  • Buyer Leads Facebook Messenger Follow Up

    Learn to set up a Facebook Messenger bot using Minichat, create a growth tool, and automate follow-up with buyer leads on landing pages and thank you pages.

    9:13

  • Buyer Leads Facebook Ad Setup

    Set up a buyer leads Facebook ad powered by a tracked landing page and the Facebook pixel. Create a custom conversion, optimize targeting, set a budget, and generate leads.

    28:41

  • $.44 Buyer Leads Success Story

    Discover how a buyer-focused Facebook listing campaign generated low-cost leads and booked appointments quickly. Leverage geo-targeted ads, a schedule-appointment landing page, and rapid email and text follow-up.

    12:32
03

Module 3 - Your HOTTEST Leads

5 lectures • 2hr 14min

  • Your Hottest Leads

    Leverage your existing database and revived dead leads to generate more real estate leads using email, phone lists, Facebook Messenger, and personal connections.

    16:36

  • Leveraging Email For More Closed Deals

    Learn to automate real estate email marketing by importing leads into Arsenal CRM, enrolling them in drip sequences and broadcast emails that run on autopilot, sparking conversations, appointments, and sales.

    31:41

  • Leveraging Your Facebook Profile

    Leverage your personal Facebook profile to grow local real estate leads through profile cleanup, targeted friend lists, group networking, and automated posts to your business page for organic reach.

    26:43

  • Leveraging Facebook Messenger: Facebook Messenger Bots

    Discover how to use Facebook Messenger bots to grow real estate leads, automate responses with ManyChat, and broadcast market updates through Messenger broadcasts and targeted flows.

    48:51

  • Realtor Success Story

    Explore how a new Long Island realtor uses Facebook marketing for realtors and the Arsenal system to generate 250 leads in two weeks and secure appointments.

    9:41
04

Module 4 - Facebook Lead Forms

5 lectures • 1hr 37min

  • How To Eliminate BOGUS Leads

    Eliminate bogus real estate leads by comparing landing pages and Facebook lead forms, testing cost per lead and conversion, and integrating a CRM for immediate follow-up.

    13:49

  • Lead Forms - Buyer Leads NO Listing

    Learn to set up Facebook lead forms for buyer leads, connect to Arsenal CRM, and automate email and text follow-up.

    35:15

  • Lead Form Auto Sync + Follow Up

    Learn to auto sync Facebook lead forms with your CRM, enable lead notifications, and deploy immediate email and text follow-ups plus buyer leads email sequences to nurture prospects.

    21:28

  • The Facebook Intro Video

    Create a simple Facebook intro video, upload it, run a video-views campaign to warm your market, and build a remarketing audience for real estate leads.

    25:56

  • Realtor Success Story

    Learn how a Dallas realtor generates buyer leads on demand using a Facebook step-by-step ad creation program and strengthens lead follow-up.

    0:44
05

Module 5 - Open Houses

5 lectures • 1hr 35min

  • LIVE Vs. Virtual Open Houses

    Learn how to run live and virtual open houses using Facebook events, generate leads before the event, and engage attendees with live or prerecorded walkthroughs, updates, and reminders.

    15:24

  • Custom Conversions

    Learn how to set up custom conversions in Facebook Ads Manager to track which leads come from specific campaigns using campaign URLs and landing pages.

    12:59

  • Open House Campaign (Landing Page)

    Learn to build an open house campaign with a landing page in Arsenal software, create custom conversions, and run a Facebook ads campaign with lead forms and follow-up emails.

    29:21

  • Open House Campaign (Lead Form)

    Set up a Facebook lead form open house campaign, design ads for a warm market, and automate follow-up with the lead form and reminders.

    22:35

  • Realtor Success Story

    Real estate marketers see how Facebook ads and retargeting generate leads for Realtors, with cost per appointment, texting-driven follow-ups, and niche targeting like 55-plus communities.

    14:40