Course Curriculum

Reddit Marketing: Reddit & Reddit Ads for Reddit Marketing

5sections
27lectures
2h 50mtotal

What you’ll learn

  • Find the best subreddits for your niche

  • Write posts that drive traffic and build trust

  • Launch and grow your own subreddit

  • Run Reddit ads the RIGHT way

  • Boost your SEO with Reddit backlinks

  • Turn Reddit engagement into email signups

  • And SO much more!

01

Reddit 101

3 lectures • 18min

  • What Is Reddit Marketing and Who's It For?

    Discover Reddit marketing: engage the right audience with valuable, honest posts in the right subreddits, build credibility, and grow organically before optional targeted ads.

    6:49

  • Understand Redditors: Subreddits, Karma, Flair & Mods

    Understand Reddit culture first and how subreddits, karma, flair, and mods shape engagement by lurking, following rules, building karma, and contributing before promoting to earn trust and avoid bans.

    6:34

  • Article: Reddit 101

    4:33
02

Marketing Inside Existing Communities

5 lectures • 37min

  • Find & Analyze Subreddits for Your Niche

    Identify the right subreddits for your niche beyond the obvious, use industry search and gummy search and engagement metrics to find high-signal, active communities.

    13:08

  • Engage in a Way That Gets You Results

    Learn to engage on Reddit by lurking to understand subculture, posting value-first content as a member, and building trust through thoughtful comments before sharing links.

    5:56

  • Article: Interacting on Reddit

    3:37

  • Share Links That Actually Convert (Without Looking Like a Bot)

    Master posting Reddit links that convert by adding value, timing, and context. Track performance with UTM links, choose posts, comments, or profiles, and follow rules to earn trust.

    9:22

  • Article: Converting Organically on Reddit

    4:49
03

Launch and Grow Your Own Subreddit

5 lectures • 32min

  • Should You Start a Subreddit for Your Brand?

    Decide whether to create a subreddit for your brand by weighing audience readiness, moderation needs, and SEO/Google ranking benefits, using three smart scenarios and a quick self-assessment.

    6:37

  • Article: Create a Subreddit

    4:59

  • Set Up and Customize Your Subreddit

    Create a brandable subreddit with a short, readable name and a punchy description, then seed it with posts and visuals, using an icon and banner crafted in Canva.

    6:46

  • Seed Content and Get Your First 100 Members

    Seed 5–10 high-quality posts to make your subreddit feel alive, engage like a real community member, and drive traffic from outside Reddit to attract your first 100 real, engaged members.

    8:49

  • Article: Your First 100 Members

    4:38

  • Create Your Own Subreddit

    Activity
04

Run Reddit Ads That Don’t Suck

7 lectures • 50min

  • Should You Use Reddit Ads?

    Explore how Reddit ads differ from other platforms, target subreddits with promoted posts, and craft value-first, native content to build trust and drive conversions.

    8:17

  • Article: Why Reddit Ads?

    5:05

  • Understand Reddit Ad Types and How They Work

    Explore how Reddit ads feel native and when to use promoted posts, free formats, image, video, carousel, conversation, product and dynamic, and AMA ads to drive engagement.

    9:07

  • Article: Types of Reddit Ads

    4:45

  • Launch Your First Reddit Ad Campaign

    Launch your first Reddit ad by choosing simple or advanced create, define audience with keywords and subreddits, set a budget and learning phase, and craft a value-driven freeform creative.

    10:53

  • Write Ad Copy That Doesn’t Get Roasted

    Learn to craft Reddit ad copy that feels native, uses compelling hooks, delivers value in the body, adopts Reddit post format, and uses soft CTAs while preparing for comments.

    6:45

  • Article: Quality Reddit Ad Copy

    4:49
05

Combine Strategies and Scale

7 lectures • 34min

  • Turn Reddit Traffic Into Email Subscribers

    Turn Reddit engagement into email subscribers by offering valuable lead magnets and optimized posting placements. Track performance with UTM links and nurture subscribers with immediate value.

    8:03

  • Article: Grow Your Email List With Reddit

    5:04

  • Combine Organic + Paid for Maximum Impact

    Combine organic and paid Reddit marketing to build trust, test messaging, and scale growth by validating ideas organically, then repurposing successful ads, retargeting, and driving a Reddit ecosystem.

    5:20

  • Article: Combining Organic & Paid Traffic on Reddit

    4:08

  • Use Reddit to Boost Your Google Rankings

    Leverage Reddit to boost Google rankings by owning branded search terms and targeting niche, high-intent keywords. Embed Reddit content in blogs and use Google Alerts to accelerate an seo flywheel.

    6:09

  • Article: Reddit for Google Rankings

    4:47

  • BONUS LESSON

    0:07