Course Curriculum

Rockstar Marketing Blueprint

8sections
56lectures
5h 57mtotal

What you’ll learn

  • Digital Marketing

  • Social Media Marketing

  • Facebook Ads

  • Google Ads

  • Marketing Psychology

  • Business Principles

  • Monetization Methods

  • Mindset Mastery

01

The Fundamentals

7 lectures • 18min

  • Introduction

    Discover marketing fundamentals and psychology, master media buying on Facebook and Google, and learn data-driven monetization for e-commerce and social media marketing.

    3:03

  • Trends VS Fads

    Differentiate trends from fads, like fashion trends versus fidget spinners, to show how trends enable durable business growth, while fads yield quick profits.

    2:25

  • Google University

    Learn everything from Google, explore marketing and other skills, and always verify information with multiple sources to stay current and confident.

    2:25

  • Supply & Demand

    Observe how supply and demand shape markets, with limited sneakers raising prices, then research trends, test products, and market in ways that leverage existing demand.

    2:55

  • Opportunity Cost

    Recognize opportunity cost by valuing your time as an investment; invest in what works, and keep experimenting to focus on marketing that works.

    2:28

  • Networking Basics

    Learn networking as a form of marketing yourself, build relationships to gain first clients, set bold prices, and create mutual benefit through personal connections.

    2:07

  • Cultivating a Winning Mindset

    Cultivate a winning mindset by committing to a solid foundation and relentlessly pursuing success. Stay determined through long-term effort, overcoming obstacles to excel in business and marketing.

    3:02
02

Mindset Mastery

7 lectures • 18min

  • Taking Risks the Right Way

    Master distinguishing trends from fads and taking the right risks to profit from quick fads or build lasting fashion-trend businesses through smart marketing.

    2:25

  • Don’t Hate -> Create

    Create solutions instead of complaining to move your advertising and business forward; attack issues head on by testing new commercials and refining content to build momentum.

    1:57

  • Plan for Success, Prepare to Fail

    Develop a strategic mindset that plans for success while preparing for failure, using contingency plans and a plan b, looking ten steps ahead to drive marketing campaigns and business growth.

    2:43

  • Be Excited to Fail

    Learn to embrace failure as a learning tool to accelerate growth in business and life. Practice fail fast, fail often, iterate, and keep going despite setbacks.

    4:28

  • Build a Feedback Loop

    Learn to use a feedback loop to adapt advertising to market signals, collecting customer data and feedback to improve products and optimize ad budgets based on performance.

    1:35

  • Patience vs. Persistence

    Adopt patience versus persistence by staying impatiently patient and awaiting results before the next move, like chess in the market, to let campaigns evolve.

    2:13

  • Confidence vs. Arrogance

    Differentiate confidence from arrogance by noting confidence is backed by truth, while arrogance is delusion. Stay confident in your brand, open to criticism, and learn from others to grow.

    2:27
03

Marketing Basics

8 lectures • 39min

  • Build Brand Loyalty

    Build brand loyalty by crafting a cohesive brand with colors, fonts, and content, and engaging customers through community, feedback, and value that keep loyal fans returning.

    6:53

  • 7 P’s of Marketing

    Explore the seven p's of marketing—product, price, placement, promotion, people, process, and physical environment—and how each shapes audience demand, branding, distribution, and buying ease.

    10:10

  • The Customer Journey

    Explore the customer journey and marketing funnel, from top of funnel awareness to purchase, emphasizing building trust through free value and retargeting across touchpoints.

    2:27

  • Cold vs. Hot Traffic

    Discover how hot and cold traffic influence brand loyalty and conversion in the customer journey, using video ads to move cold audiences into the funnel and warm them toward purchase.

    3:04

  • Data Analysis Basics

    Learn data analysis basics by speaking the language of ads, using Facebook Pixel and Google Analytics to collect and interpret audience data, KPIs, and optimize campaigns.

    4:20

  • Key Performance Indicators

    Analyze key performance indicators (KPIs) such as impressions, reach, frequency, CPC, CTR (Setara), CPM, CPA, and ROAS to optimize ad performance.

    6:37

  • Online Media Buying Revolution

    Explore the online media buying revolution, enabling targeted, data-driven ads on Facebook and Google with small budgets. Learn to test, optimize, and halt underperforming campaigns using analytics.

    3:18

  • The Marketing Feedback Loop

    Launch multiple ads to establish a marketing feedback loop, collect data via Facebook pixel and Google Analytics, optimize by dropping underperformers and reallocating budget, then test new variants to evolve.

    2:25
04

Media Buying

17 lectures • 2hr 51min

  • Facebook & Instagram Overview

    Learn to advertise on Facebook and Instagram, using ads manager and targeting by location, interests, behaviors, age, and gender. Discover how mobile and desktop dynamics affect reach and performance.

    5:51

  • Ads & Business Manager

    Set up your Facebook business manager, create an ad account, and manage pages, assets, and Instagram accounts, then add yourself as admin to start running ads.

    4:50

  • FB Pixel

    Set up a Facebook pixel in your business manager to track website visitors, collect data, and power smarter ad targeting and retargeting.

    6:45

  • Creating Campaigns

    Launch your first Facebook ads campaign by navigating the business and ads managers, choosing an objective, setting a budget, and creating a guided, video-focused ad with clear call to action.

    18:58

  • Using Objectives

    Learn how to choose campaign objectives to build exposure early with brand awareness, reach, and engagement and video views, then shift to conversions as your pixel optimizes.

    9:48

  • Targeting & Budget

    Learn how to set targeting and budget in Facebook ads, using campaign budget optimization, multiple ad sets with distinct targeting, and audiences like lookalike and custom audiences to maximize spend.

    9:21

  • Graphics With Ash

    Learn to create branded social ads with Cannava using templates for Facebook and Instagram, stock photos, and a brand kit, and collaborate to customize, resize, and export animations.

    6:54

  • Rockstar Method

    Discover the rockstar method of advertising, blending flashy visuals, humor, charisma, and social proof with testimonials to build instant authority and captivate audiences.

    6:22

  • Google Network Overview

    Explore the Google ads network, including search campaigns, display network, and YouTube ads, and learn how to run and optimize paid campaigns using Google Ads Manager.

    10:42

  • Building Search Campaigns

    Learn to build a search campaign in Google's ad manager, choose goals like sales or website traffic, set budgets and conversions, and organize ad groups by keywords.

    18:08

  • Building Display Campaigns

    Build Google display campaigns using smart or standard types, with retargeting or interest targeting, set budgets and goals, and craft image and text ads to test performance.

    12:20

  • Building Youtube Campaigns

    Build a YouTube campaign: select a campaign type, set a daily budget with max CPV bidding, and configure audiences, placements, and a video ad with a clear call to action.

    8:28

  • How Bidding Works

    Build Google search campaigns with Google Ads Manager and keyword planner. Organize campaigns into ad groups, explore bidding strategies, and apply broad, phrase, and exact match types, including dynamic ads.

    19:48

  • Audiences

    Explore Google Ads audiences through audience manager, including affinity, intent, and remarketing, and custom audiences, to reach website visitors and app users across search, display, and YouTube.

    10:03

  • How to Optimize

    Optimize your Google ads by prioritizing exact keyword match, testing one element at a time, and refining landing pages, copy, and targeting to maximize clicks and relevance.

    8:22

  • Scaling Campaigns + Examples

    Scale Google Ads campaigns by validating tests, optimizing landing pages, and increasing budget, then grow with improved existing campaigns or new ones, using long-tail keywords, remarketing, and multi-channel strategies.

    6:30

  • Alternative Platforms

    Explore alternative platforms beyond the big four, but prioritize the four channels that drive 90% of revenue; consider Snapchat, LinkedIn, Twitter, Pinterest, and tic tac as add-ons.

    7:56
05

Creativity Unleashed

4 lectures • 24min

  • Unleash Your Creativity

    Unleash your creativity to move marketing forward, as stories of Steve Jobs, Nike and Starbucks illustrate how branding, environment, and cross-cultural ideas unlock breakthrough advertising.

    6:53

  • How to Brainstorm Effectively

    Learn three effective brainstorming strategies, power thinking, mastermind sessions, and brain dumps, to overcome creative blocks, generate ideas for advertising, and spark your next million-dollar idea.

    4:51

  • Creative Advertising Trumps All

    Creative advertising drives results by prioritizing high-quality, attention-grabbing commercials that resonate beyond targeting, leveraging psychological biases to win in online media buying.

    3:04

  • What Makes a Great Ad

    Leverage reward, loss, and emotion through storytelling to craft ads that connect with audiences, clearly convey benefits, and avoid heavy selling.

    9:01
06

Marketing Psychology

6 lectures • 53min

  • The Most Powerful Word in Marketing

    Learn how the word 'free' powers marketing by drawing people into your funnel, building familiarity and reciprocity, and collecting contact info to drive the customer journey.

    4:16

  • Cognitive Biases

    Explore 25 core psychological biases that drive marketing success, from reward-punishment and social proof to reciprocity and authority, with emphasis on ethical, high-impact advertising.

    20:53

  • The Hook

    Learn to craft a simple, relatable hook that centers your brand, using numbers, curiosity, pain points, secrets, and adjectives to boost attention and action.

    9:17

  • Building Trust

    Build trust quickly by leveraging authority bias, social proof, and trust badges on ads and sites, using endorsements, media features, and testimonials.

    7:47

  • Friction & Overcoming Objections

    Improve marketing performance by reducing friction with a seamless website and ads, and overcome objections through mind-reading, clear copy, and simple, two-click or one-click buying options.

    7:52

  • Customer First Mentality

    Put the customer first by viewing products through their lens and gathering feedback from people to spot recurring problems. Align marketing with customer needs to boost lifetime value and referrals.

    3:20
07

Monetization Methods

5 lectures • 25min

  • A La Carte Model

    The ala carte model teaches monetizing marketing skills as a contractor by handling one-off gigs like a Facebook campaign or marketing email, with quick wins via Upwork, Fiverr, LinkedIn.

    3:49

  • Consulting Model

    The consulting model teaches monetizing expertise by diagnosing clients' marketing and prescribing solutions. It emphasizes short-term retainers and proactive client acquisition through outreach and problem-based offers.

    5:53

  • Agency Model

    Discover the agency model, where you run marketing for other businesses as your own company with retainer deals and scalable packages. Learn client acquisition through outreach, networking, scripts, and templates.

    6:41

  • Equity Agency Model

    Explore the equity agency model, where marketers gain ownership by taking a share of a business instead of a retainer, and learn about upside and risk when acquiring startups.

    5:05

  • Founder / Ecommerce Model

    Launch your own founder ecommerce model with full ownership and control. Find what you sell, pick platforms and ads, and build a capital-backed, independent business.

    3:11
08

Lifestyle Mastery

2 lectures • 8min

  • Managing a Lot of Cash Flow

    Master cash flow by waiting for funds to hit the bank, clearing expenses, and using a bucket system for taxes, savings, and lifestyle.

    5:25

  • How Entrepreneurship Affects Love and Relationships

    Rockstar marketing blueprint explores how entrepreneurship shapes love and relationships, emphasizing collaboration, finding a partner who inspires and challenges you, turning a relationship into a productive, two-way business partnership.

    3:02