Course Curriculum

Boost Your Social Media Strategy: Marketing for Creatives

9sections
39lectures
3h 34mtotal

What you’ll learn

  • Use ethical social media marketing strategies to grow your ideal audience with confidence

  • Overcome fear and overwhelm around posting by creating a simple, authentic strategy

  • Build meaningful engagement and turn followers into true fans or clients

  • Write compelling calls to action that increase engagement, leads, and conversions

  • Save time and reduce stress by automating repetitive posting tasks across platforms

  • Use beginner-friendly AI tools (like ChatGPT) to speed up content creation

  • Choose the right platforms based on your goals, audience, and creative voice

  • Get your first 30 days of content planned using a downloadable planner

01

Introduction to Social Media Mastery for Artists and Idealists

5 lectures • 20min

  • Introduction: Get Ready to Boost Your Brand Organically With Social Media

    Welcome to this quick and easy course created for complete beginners, busy people, and those with no budget to build a more effective online presence through social media. I'll share what you will learn in this course and how I can help. In this lesson I'll tell you my social media story and how I went from 0 followers to 5000+ engaged followers who also sometimes become clients and customers. My tips are simple yet effective, especially when you add in persistence and time!

    5:22

  • How to Get the Most Out of This Course

    Here are some tips and tricks to help you get the most out of this course.

    2:53

  • Add Engaged New Page Fans Today: Let's Start With an Easy Facebook Win

    In this lesson, we will look at an easy and often overlooked way to get new followers to like your Facebook Business Page.

    3:42

  • Download Your Social Media Planner (Optional Bonus Resource)

    This is a free social media planner I made with love that you can use while going through this course and beyond.

    0:22

  • Make Social Media Work For You Together with Your Website and Mailing List

    In this lesson I'll explain what the difference is between a website, social media pages, and a mailing list and give you tips on how you might use the three in harmony with each other moving forward. The idea is that you will use all three platforms to connect and engage with your ideal target audience. Using social media effectively along with your website and mailing list will help you build a relationship with your fans, win you new online friends, and eventually also new clients and customers as well. (*And if you don't have a website or mailing list yet, don't worry! We can start right where we are.)

    7:16

  • Warm Up Assignment: Taking Stock of What You Already Have

    Activity
02

Getting Ready to Rumble: Laying the Foundation

3 lectures • 18min

  • Get Solid on Your Mission & Who You Help- So You Can Attract the Right Audience

    In this lesson I'll talk a bit about how you can craft a LinkedIn bio sentence that better clarifies who you are, what you do, and why people should care. You can then use different versions of this statement in your website bio and on all your social media pages to better attract your ideal target audience.

    9:15

  • Who Are Your Ideal People Really? Getting to Know Your Target Audience(s) Better

    In this lesson we'll go over who your ideal follower/fan is and think a bit more about who they are, what they do, and how we might be able to help them.

    7:10

  • Action Item: Let's Make a Quick Personal Mission Statement & Audience Avatar

    Understanding Your Why, What, How & Who for Personal Branding & Online Presence (for Artists & Idealists)

    1:27
03

Beautifying Your Social Media Garden and Attracting More Followers on IG and FB

9 lectures • 41min

  • Attract High-Quality Followers. Mindset Matters and Glorious Goals.

    In this lesson I'll talk a bit about how you can achieve glorious social media goals with the right mindset and a long-term plan of taking small daily actions that add up to big and beautiful things over time.

    6:52

  • Proof That Slow and Steady Works: A Real Artist's Instagram Story

    My Own Instagram Audit: What the Numbers Really Show

    0:28

  • Instagram Booster: Attracting More Engaged, High-Quality Followers Organically

    In this lesson we will go over a few easy ways to slowly add more high-quality followers to your Instagram page over time.

    8:40

  • Instagram Booster Part 2: How to Get Your Ideal Audience to Come Right to You

    In this lesson I'll talk a bit about how you can tweak your Instagram account to better reflect who you are and what you do as well as attract your ideal followers.

    10:34

  • Facebook Magic: Attract Your Ideal Followers with a More Optimized Page

    In this lesson I'll talk a bit about how you can make your Facebook page more attractive to your ideal followers, fans, and customers.

    5:19

  • Action Item: Let's Put These Gardening Tips Into Practice and Reap the Rewards

    In this lesson I'll have you pause a moment to implement some of or all the tips discussed in this section.

    1:43

  • Facebook Niche Bonus Tip: Find Your Audience and Gain More Quality Followers

    In this lesson I'll talk a bit about how you can find more high-quality followers engaging with Facebook Groups.

    3:32

  • Easy Instagram Technique: Another Way to Attract More High-Quality Fans

    In this lesson I'll show you a quick, easy, and fun way to gain new, high-quality followers. It's simple and something you can start doing today.

    2:17

  • "Wait! Are you SURE I shouldn't use an IG Growth Tool? I just saw this service."

    What do you do if you find a social media growth tool that seems almost too good to be true? Research! Let me help you get started on how to do that in this lesson. Cheers! :-)

    2:01
04

OK Go! Content Creation and Curation

7 lectures • 39min

  • Make Your Audience Fall in Love With You. What to Post + Content That Resonates

    In this lesson I'll give you lots of ideas as to what sorts of content you can post that will help you build a stronger connection between you and your audience.

    7:20

  • Action: Leave Your Links So We Can GIve You Specific Feedback + Follow You!

    This is an easy one. Please say hello. Tell us who you are and where you are from and maybe a fun fact about yourself. Please also leave your social media links so we may follow you. Don't forget to follow others who have posted links here so we can cheer each other on.

    0:21

  • How to Use Images Online the Right Way (So You Don't Get in Trouble!)

    In this lesson I'll explain how using original images that you took or made is always best. Second best would be using royalty-free images or ones you have permission to use. *Never ever use Google search images or anyone else's copyrighted images!

    5:21

  • How to Use Effective Calls-to-Action to Get Better Results

    In this lesson I'll give you a brief rundown on what a call to action statement is and how to use them in your social media posts.

    2:39

  • Sanity Saver! Make Your Posts Go Further so You Don't Lose Your Mind

    In this lesson I'll show you how you can make one post work on multiple platforms, how to repurpose content, and how to tap into earlier content on those days when you are just too busy for social media.

    8:37

  • Instagram Video Time: How to Make an Easy "No Talking" Reel in Minutes

    In this video (shot on my phone), I'll show you a simple and straightforward way to make an easy, "no-talking" Instagram reel. You don't even need to show your face! We'll use the basic editor inside Instagram (for better or worse!) and add some short video clips into the timeline, add sound, add text, adjust the timing... and we are ready to save as a draft or publish. If you've been having trouble getting started making reels on Instagram, this lesson will walk you through what you most need to know, step by step.

    6:40

  • Use ChatGPT and GenAI to Help With Social Media, Blog Posts, Applications & More

    In this lesson, I'll show you some easy ways to use Chat GPT as a tool and assistant to make your social media posting life and other tasks easier.

    8:26
05

Strategic Posting and Scheduling

3 lectures • 27min

  • Supercharge Your Impact: How Often to Post on Social Media

    In this lesson we'll talk about how often to post and how that might be different for different social media channels like Facebook, Instagram, Twitter, or LinkedIn

    8:20

  • Maximize Your Visibility: The Best Days & Times to Post For Each Platform

    In this lesson we will go over some of the better days and times to post on the various social media platforms.

    10:00

  • Daily Social Media Sanity-Saving Tips! -How to Best Focus Your Own Time

    In this lesson I'll share some great tips from one of my own mentors over the past 1.5 years, John Lechner who works with artists making their businesses more effective. See the lesson resources to get more of his free tips.

    8:52
06

Level Up: Using a Post Planner to Maximize Your Time & Energy

2 lectures • 18min

  • How to Use a Post Planner (An Overview & Case Study) "I Want to Go on Vacation!"

    In this lesson I'll show you how I use my post planning tool Buffer, and explain how to use tools like these in general to plan posts across multiple social media channels, each with their own schedules.

    7:08

  • Automate! Schedule Posts With a Post Planner for Multiple Social Media Channels

    In this lesson I'll show you how to set up a post in a Post Planner, how to make that post work for different social media channels, and how to set up your social media calendar.

    10:49
07

Putting It All Together: Practical Applications

3 lectures • 9min

  • Action Item: Get More Facebook Followers Today With this Simple Tip -Quick Win

    In this lesson I'll give you an easy suggestion for gaining dozens of new followers to your Facebook page just from one simple post from your personal profile to your Facebook friends.

    1:01

  • How to Deal With Trolls (Like a Boss) on Social Media

    In this lesson I'll talk about the best way to deal with both positive and negative feedback and how to easily boost your post's visibility without paying for ads.

    6:55

  • Action: Use Your Daily Social Media Checklist

    0:54
08

Extras and More Resources

5 lectures • 39min

  • Easy Growth Tool: Run a Giveaway to Attract Followers & Mailing List Subscribers

    In this lesson I'll show you a tool I started experimenting with called RafflePress. You might also have a look at similar tools that do not need a WordPress hosted website to run such as UpViral and Rafflecopter.

    12:49

  • How to Set Up an Effective Viral Giveaway: (-a RafflePress Case Study)

    In this case study lesson, I'll show you how a giveaway tool works and what options and features you might consider using when using yours.

    11:18

  • Get Paid for Posting? Yes! -A Simple Introduction for Beginners & Newer Accounts

    Here is a great website you can check out that might pay you to make social media posts that align with your values.

    1:14

  • Boost Your Reach: How to Choose Powerful Words For Your Posts -For More Clicks

    This lecture comes from an earlier incarnation of this course, "Easy WordPress Challenge: How to Boost Your Site's Reach." We live in an age where we are bombarded with a ton of information coming at us from multiple channels. The average web visitor only spends 7 seconds browsing any given web page. This is why it's SO important that you choose the right words that will help grab attention and get people interested in your blog posts, articles, books, courses, videos, and anything else you might have on offer. Enter my good friends, the headline analyzer tools! Make sure to check out the links in the resources area of this lecture.

    9:03

  • Explore These GenAI Tools to Maximize Your Time, Creativity, & Productivity

    Welcome to the world of AI-powered creativity and productivity. As artists and entrepreneurs, harnessing the potential of artificial intelligence can open up exciting new horizons for your work.

    4:20
09

Conclusion and Next Steps

2 lectures • 3min

  • Final Assignment: Let's Put It All Together and Make Real Progress

    Activity

  • Thank You for Taking This Course & How to Keep Reaching Your Goals

    You did it! Congratulations on completing the course. In this lesson I'll talk a little bit about what I hope you got out of the course and some ideas for next steps.

    1:42

  • Bonus Lecture: Your Next Step (Free Support + Community)

    In this extra lesson, I'll give you some ideas on how we can stay connected and possibly continue working together beyond this course.

    0:51