Course Curriculum

Professional Diploma in Social Media Marketing & Management

3sections
12lectures
1h 48mtotal

What you’ll learn

  • SMM

  • Social Media Marketing

  • Social Media Management

  • Digital Marketing

  • Instagram Marketing

  • What is social media marketing and who is social media marketer

  • Content and content plan

  • Marketing analysis in social media

  • How to design an Instagram profile

  • Viewing skill

  • Selling texts formulas

  • Moodboard

  • Tone of voice

  • Promotion in Instagram

  • Briefing

  • Commercial offer

  • Technical tasks

  • Trends in Instagram

  • Personal brand

  • How to look for a job

01

Introduction

2 lectures • 2min

  • Welcome to course

    Explore the roles and responsibilities of a social media marketing specialist, learn about content and content plans, and how to create an Instagram page and leverage current trends.

    1:02

  • Welcome to RBS

    Explore the Welcome to RBS lecture within the professional diploma in social media marketing and management, while the caption shows a repetitive sequence of o's.

    1:15
02

Main Part

7 lectures • 1hr 42min

  • Introduction to SMM

    Discover how a social media marketing manager boosts brand awareness through content creation, audience analysis, and a strategic content plan integrated with analytics.

    23:01

  • Marketing analysis in SMM

    Combine quantitative metrics and qualitative insights to perform social media marketing analysis, set goals, choose networks, and analyze competitors, including a baby food market competitive analysis.

    11:59

  • How to design Instagram profile

    Design an Instagram profile for an auto parts store by aligning profile photo, nickname, avatar, and about section with brand colors, links, and hashtags; enable call-to-action buttons.

    10:23

  • SMM Approaches and Tools

    Explore how viewing and mood boards enhance the ability to create social media content, and apply tone of voice, AIDA, and mood board techniques to craft compelling, on-brand content.

    15:57

  • Promotion

    Learn how to promote on Instagram with free and paid tools, from reels and stories to mutual PR, cross-promo campaigns, targeted ads, and profile optimization for engagement and sales.

    11:57

  • Process of work with stakeholders

    Learn how to work with stakeholders through a strong commercial offer, clear technical task, and thorough briefing to attract clients, clarify tasks, and guide social media marketing campaigns.

    14:31

  • Personal brand and clients searching

    Build a strong personal brand on social media using authentic, unedited content and visual storytelling to attract clients and freelance opportunities.

    14:01
03

Interactive Part, Next Steps and Answers to Questions

3 lectures • 4min

  • Interactive Part

    Engage in the interactive part by sharing feedback through email or site channels, connect with alumni on Telegram, and pose real-life business questions to receive practical frameworks and best practices.

    1:22

  • Congratulation with finishing

    Celebrate finishing the course and unlock career-building opportunities by sharing your diploma on LinkedIn and Facebook, and joining alumni Telegram groups for feedback and practical knowledge for work.

    1:20

  • Bonus Section: Next Steps

    Develop real life business knowledge through concrete frameworks for business development, launching, strategy, finance, marketing, sales, client engagement, and product development.

    1:17