Course Curriculum

Rescue your social media marketing

3sections
9lectures
43mtotal

What you’ll learn

  • Learn common areas of inefficiency in our work environments

  • Learn how batching can create efficiency, and where batching is most helpful

  • Clarify your core values, mission statement and elevator pitch

  • Learn how wayfinding helps you achieve your online goals

01

Efficiency

3 lectures • 15min

  • Introduction to efficiency and purpose on social media

    Discover how efficiency and purpose reduce burnout in social media marketing by batching tasks, embracing B-minus posts, and planning captions and visuals ahead of time.

    4:56

  • What is batching?

    Learn to boost efficiency by batching social media tasks—from captions and photos to events and website updates—identify pain points, reduce burnout, and set a sustainable posting rhythm across platforms.

    4:51

  • Social media platforms

    Choose a single platform for your business, weigh scheduling apps against engagement risk and efficiency, and align your posts with a clear purpose to reduce social media burnout.

    4:44
02

Purpose

6 lectures • 28min

  • Identifying your core values

    Identify three core values, craft a mission to change your community, and build an elevator pitch that states what you do, for whom, and what makes you different.

    4:59

  • How a purposeful approach makes a difference

    Adopt a community-first, purpose-driven social media strategy by defining your mission, three pillars, and a compelling elevator pitch, then pursue realistic online goals with behind-the-scenes, time-lapse, and mistake-fix posts.

    4:58

  • Social media as a customer service experience

    Showcase authenticity on social media by sharing behind-the-scenes processes, pricing info, and staff introductions to build trust and reveal how you deliver value and customer service.

    4:52

  • Multi-purpose posts

    Create engaging social posts that share glimpses into your business and products, highlight brand values, and guide followers to your products with clear wayfinding and genuine stories.

    4:59

  • What is wayfinding, and how do you use it?

    Learn how to use wayfinding posts to guide customers and boost revenue. Clarify location, hours, and purchase options while highlighting local partnerships and community connections.

    4:43

  • Hashtags - how to use them, and why?

    Use local hashtags and location tags to boost visibility, encourage trusted reviews on Facebook or Google, and align posts with your purpose and goals to build revenue.

    3:37
03

Assignment

  • Written assignment - for later reference as well, so write it in a safe place!

    Activity