Course Curriculum

Snapchat (Beginners & Advanced): Fast Track Training

2sections
41lectures
1h 12mtotal

What you’ll learn

  • How to master Snapchat Beginners and Advanced methods

  • Generate leads and sales using Snapchat Beginners and Advanced strategies

  • Setup and run Snapchat campaigns in any niche

  • Master the Snapchat Advanced Manager

01

Snapchat For (Beginners): Fast Track Training

20 lectures • 36min

  • Overview - Beginners

    Download the Snapchat mobile app from the App Store and start capturing images and videos on your device. Explore stories, the ad platform, and spectacles for marketing and personal communication.

    1:28

  • Snapchat App Installation

    Install the Snapchat app from the app store, sign up with your name, birthday, username, and password, then choose email or phone, complete captcha, and allow camera access.

    1:22

  • Creating Your Snapcode

    Verify your email, then create a snap code linked to your URL in profile settings. Add a branding image, adjust size, and save or email the snap code.

    2:09

  • Using Bitmoji to Create Your Snapcode

    Create your snapcode using Bitmoji by taking a photo with the Snap Camera or building an avatar from scratch. Save the avatar and connect it to Snapchat, then customize outfits.

    1:11

  • Creating Snap Content

    Create snaps or images from the camera screen, share or save to story, annotate, and record videos by holding the center button up to 10 seconds, then add filters.

    2:42

  • Snap Camera Controls

    Master Snapchat camera controls in the upper right panel—switch rear or front cameras, adjust flash and lighting, set a timer, explore editing and annotation controls in the next video.

    1:39

  • Adding Text To a Snap

    Learn to add text to a snap using the right side text menu, tag people, switch between classic and big text, and adjust justification and color.

    1:32

  • Annotations to the Snap - Part 1 - Annotations

    Learn to annotate snaps in Snapchat by choosing marker colors, trace with finger or stylus, add stickers from searchable library, and insert text.

    2:26

  • Annotations to the Snap - Part 2 - Hyperlinks

    Attach a URL to a snap using the paperclip, crop to focus on a detail, set a timer for the snap, and attach the focused image to the snap.

    1:35

  • Annotations to the Snap - Part 3 - Video

    Record annotated videos in Snapchat by holding the center button, moving around while filming, then attach a link and other annotations like markers to the snapped video.

    1:20

  • Snapchat Send Options

    Learn to send an annotated snap with a link to friends using the send to button, and save to memories or the camera roll, and save to a story later.

    1:16

  • Snapchat Stories - Part 1

    Set your Snapchat story settings to control who sees your posts, then create and annotate snaps, save them to your story, and prepare to manage it.

    2:13

  • Snapchat Stories - Part 2

    Learn how to manage your Snapchat story, save it to memories or camera roll, and create custom stories—private, selective, or location-based—and access them on your profile for future use.

    1:37

  • Snapchat Ads Account Set Up

    Set up a business account on Snapchat by visiting snapchat.com, navigate to the ads section, log in, enter your business name, and continue to access the Snapchat ads platform.

    0:51

  • The Ads Platform Interface - Part 1

    Demonstrates creating a Snapchat ads campaign: name and brand, set a headline, upload media in 9x16, add a website, and enable lead generation and preloading.

    3:00

  • The Ads Platform - Part 2

    Target Snapchat ads by choosing location inclusion or exclusion, age and gender filters, interests, lookalike audiences when available, then set budget, bidding, and payment details to launch.

    2:25

  • Uploading Your Catalogue to the Ads Platform

    Learn to upload your catalog to Snapchat ads by exporting to a CSP file and using the CSB template with required and optional elements, and connect your Shopify catalog.

    1:46

  • Advanced Creation In Platform Interface

    Master Snapchat's advanced create to set objectives, upload media, and build campaigns for awareness, traffic, and conversions. Customize delivery with audiences and templates, track impressions, and publish to Ad Manager.

    3:11

  • Creating Team Members

    Invite and onboard team members in the Snapchat ad manager, assign admin or member roles, and guide newcomers from pending invites to joined accounts to manage your ads.

    1:27

  • Conclusion - Beginners

    Master setting up a Snapchat account, attracting organic followers and traffic, and creating stories with snap codes. Explore ad platform promotion and team member management.

    0:57
02

Snapchat (Advanced): Fast Track Training

21 lectures • 36min

  • Overview - Advanced

    Navigate the Snapchat ads platform, explore story ads, collection ads, and filters, create assets like pixels, audiences, and creatives, and review audience insights through a live ad example.

    1:11

  • Snapchat Analytics

    Explore the insights platform in the business center to understand your audience and how they react to your ads. Use the legend to interpret performance metrics.

    1:31

  • Community Filters

    Create and submit a location-based community filter on snapchat.com using a personal account (businesses not eligible), with original graphics and templates, and correct 1080 by 2340 dimensions.

    2:09

  • Snapchat Paid Filters

    Create branded Snapchat paid filters by customizing design templates or uploading your own, annotating and positioning elements, then set dates, costs, and renewal options to run for a calendar year.

    1:35

  • Shapchat Filter Ads

    Learn to create Snapchat filter ads by designing a filter camera, naming it, uploading an image, adding smart texts, and targeting a custom audience with budget settings.

    1:51

  • Snap Chat Lenses

    Learn to create Snapchat lenses to annotate screens, design text and elements, set one-time or recurring events, specify location and parameters, and estimate costs for marketing.

    1:15

  • Memories and Content

    Access and manage your Snapchat memories and stories from the memories button, export or rename stories, delete or send them, and annotate camera roll images for Snapchat.

    1:49

  • Bitmoji Merch

    Explore the Snapchat technology merch feature in the main menu, access the Snap Store via profile settings, and learn to order personal-use merchandise with your own logo (not for resale).

    0:42

  • Multiple Ad Accounts

    Create and manage multiple Snapchat ad accounts from the admin panel, including agency accounts, set account details and billing, and avoid France-based targeting and political ads.

    1:53

  • Story Ads

    Learn to create story ads with sponsored snaps, upload or create creatives, edit content, and publish to the ads manager.

    2:53

  • Collection Ads

    learn to create snapchat collection ads with multiple images, including brand and headline, call to action, and destination; choose media from the existing creative library and set demographics and payment.

    1:24

  • Creating Snap Image Content

    Create Snapchat image content with Canva by designing custom-dimension images (up to 60 by 260) for collection ads, add your logo, text, and call-to-action, then download for Snapchat.

    1:54

  • Creating Snap Ad Content - Video

    Master creating snap ad content by using snag it to set a fixed 9 by 16 region, record, stop, and save videos ready for Snapchat campaigns.

    2:07

  • Different Ad Attachments

    Explore Snapchat ad attachments, including web site links, long-form videos (min 15 seconds, 9 by 16), and app install paths with app icons and store page targets, plus lenses.

    2:08

  • Deep Link Ad Attachment

    Use deep link ad attachments to reengage app users, redirect non-installed users to your app page, and provide extra information to drive engagement.

    0:38

  • Snap Pixels

    Create and set up the snap pixel in the Snapchat panel to measure ad performance, define audiences, and optimize results using header tags.

    1:21

  • Snapchat Custom Audiences

    Upload your customer list to Snapchat ads manager using Snap audience match, via a CSP file or pasted emails and phone numbers, and describe the audience.

    1:32

  • Live Example - Branded Snap Image

    Watch a live example of creating a branded snap image for an ad using the snap publisher, replace the logo, add stock images, review, and publish.

    2:30

  • Live Example - Branded Lens Creation

    Watch a live example of creating a branded Snapchat lens, designing a transparent 1080x2040 image, placing logos and smart text, and preparing the filter for the ad platform.

    2:23

  • Live Example - Ad Creation

    Walk through a live Snapchat ad creation from scratch, naming the ad, entering brand and headline, enabling the snap pixel, attaching media, and setting webinar signup and audience targeting.

    2:21

  • Conclusion - Advanced

    Master the basics of Snapchat ads, including snap ads, stories, collection ads, filters, and lenses, while using admin and canvas tools to create audiences, pixels, and separate accounts.

    1:13