Course Curriculum

Social Media Contests For Massive Traffic To Your Product

6sections
42lectures
3h 28mtotal

What you’ll learn

  • How To Get Massive Traffic With Simple Contests - Even On A Tight Budget

  • How To Grow Your Facebook, Youtube, Instagram, Pinterest, Twitter, And Blog Followers

  • Online Sellers Who Want To Use Social Pychology To Engage New Prospects

  • Marketers Who Are Focused On Generating Massive Traffic To Their Website Or Product Listing

  • How To Quickly Create An Email List Packed With Targeted Prospects

  • Shopify Store Owners Will Learn How To Gamify Their Online Selling Using Social Contests

01

Introduction

4 lectures • 16min

  • Welcome & Introduction

    Discover how social media contests generate massive traffic, leads, and sales for your products by a proven, evolving contest methodology.

    6:24

  • Exercise: Companion Booklet and Template - Download it!

    Download our 10 page PDF Booklet that includes a description of the 5 "Baby Steps" of every Social Contest. Be sure to print and use the planning template to help you set up your first social contest.

    0:01

  • Video Two: Legal Issues Related To Social Contests

    Explore the legal framework for social contests by covering skills-based contests, sweepstakes, and illegal lotteries, with guidance on third-party tools and no purchase necessary requirements.

    3:51

  • The General Blueprint - 5 Baby Steps

    Apply a simple five-step blueprint for social media contests to drive traffic and leads: powerful prize, proper third-party tool, playful entries, product line, and rinse and repeat.

    5:51
02

The Weekly Prospector Contest Blueprint

7 lectures • 58min

  • Introduction To The Weekly Prospector Contest Blueprint

    Launch a weekly prospector contest blueprint to drive traffic on your Shopify site by inviting existing fans, weaving entries into newsletters, and prioritizing new prospects over paid ads.

    7:38

  • Weekly Prospector Contest Prize Planning

    Learn prize planning for social media contests that emotionally engage customers, fit your budget for weekly prizes, and use a three-attribute template aligned with your niche and products.

    5:16

  • Weekly Prospector 3rd Party Tools

    Evaluate low-cost and free contest tools, focusing on ease of use, audience fit, and terms compliance with social sites and email providers, using rafflecopter, short stack, and gleem as examples.

    3:46

  • Weekly Prospector Case Study: Mod Doll Monday

    See how Rafflecopter runs a weekly prospecting contest to boost email signups and social followers for Pixi fair, with a focus on measurable value across channels.

    5:37

  • Weekly Prospector Case Study Part Two - Results 17,000 Entries

    Learn how to set up and duplicate Rafflecopter giveaways, configure entry methods and prizes, and leverage Pinterest for long-lasting traffic.

    19:29

  • Weekly Prospector Case Study: Over-The-Shoulder Rafflecopter Setup

    Learn a weekly prospector case study for quickly setting up a Rafflecopter contest in a Shopify blog post by duplicating copy, embedding the widget, updating photos, and promoting on Facebook.

    10:56

  • Weekly Prospector Case Study: Shopify Contest Widget Installation

    Explore how to install a Shopify contest widget and run a weekly prospector blueprint to drive massive traffic through social contests, leveraging Rafflecopter analytics, entries, and social proof.

    5:08
03

The Pre-Selling Via Voting Contest Blueprint

6 lectures • 19min

  • Introduction To The Pre-Selling Via Voting Contest Blueprint

    Learn a weekly voting-based pre-selling blueprint that drives traffic and engagement on Shopify; it shows real results, including 400k visitors and 150k+ orders in a quarter.

    3:30

  • The Pre-Selling Via Voting Blueprint

    Set up a voting poll to drive pre-selling for an upcoming sales event, inviting fans to vote weekly. Use commitment and consistency to boost engagement and sales.

    4:27

  • The Pre-Selling Via Voting - Voting Strategies

    Guide a four-option vote on a sale item, offer 50 percent off to the winner, and attach a logical upsell on Shopify to raise average order value.

    2:43

  • The Pre-Selling Via Voting 3rd Party Tools

    Learn to pre-sell via voting using third-party tools like whole day and Amazon giveaways, leveraging crowdsourcing approaches such as Gleann and Raffo copter.

    0:57

  • The Pre-Selling Via Voting Poll-Daddy Setup Walk-Through

    Walk through setting up a pre-selling voting poll with a WordPress tool: create choices, set dates, secure votes, and embed the poll on your site.

    5:56

  • The Pre-Selling Via Voting Case Study: 2,200 Votes & $3,000 In Sales

    Leverage a voting poll to pre-sell and drive traffic, as 2,200 votes and $3,000 in sales from Freebie Friday show; votes on Wednesday decide Friday freebies.

    1:48
04

The Product Launch Contest Blueprint With Patrick Meyer

11 lectures • 53min

  • The Product Launch Contest Blueprint Introduction

    Apply the social context blueprint by running a raffle-style contest to grow your email list and social following, then launch your product on Shopify to convert entrants into buyers.

    3:53

  • An Introduction To The Ultimate Table Of Gaming Project

    Fund and market a modular gaming table through crowdfunding, prototype with CNC, and grow your audience with video content and convention appearances.

    7:29

  • Using Facebook Ads To Get An Initial Audience For Your Contest

    Use targeted Facebook ads and the audience tool to recruit an initial board gaming audience for your contest, then grow your email list for Kickstarter momentum.

    9:50

  • Facebook Ad Budget To Generate 15,000 Leads

    Explore how viral social contests generated thousands of high quality emails with minimal ad spend, while overlapping the Kickstarter launch to sustain momentum.

    3:18

  • Using Gleam To Run A Product Launch Contest

    Learn to run a product launch contest with Gleam guiding entrants through 10 or 15 tasks (Facebook like, share, follow on YouTube, retweet) to earn points toward a prize.

    1:23

  • Using Krowdster To Run A Product Launch Contest

    Use Krowdster to run a product launch contest with prelaunch pages and viral contests, driving Facebook ads to a landing page and building 15,000 emails and Pinterest followers.

    3:44

  • Going From Contest To Product Launch Using Kickstarter

    Leverage Kickstarter to turn a contest into a successful product launch. Build rapid momentum in the first two or three days and sustain it through engaged backers and post-campaign demand.

    8:13

  • The Product Launch Contest Blueprint Q&A Part One

    Explore how to run a social media launch contest that generates massive traffic for your product on Kickstarter, using pricing structure and copy that imply discount without actually discounting.

    5:29

  • The Product Launch Contest Blueprint Q&A Part Two

    Discover the product launch contest blueprint for viral social media campaigns that grow your email list, while monitoring dashboards to maintain credible, high-quality signups and deter gaming.

    3:20

  • The Product Launch Contest Blueprint Shopify Strategy Integration

    Learn a blueprint that uses viral social contests to launch a product on a marketplace, then develop a long-term Shopify strategy once you prove market demand.

    2:56

  • The Product Launch Contest Blueprint Conclusion

    Run weekly small-ticket contests to drive massive traffic and cart loads, proving effectiveness from 10–20 dollar items to higher priced products when the event runs consistently on Fridays.

    3:33
05

The Big Ticket Contest Blueprint

9 lectures • 40min

  • An Introduction To The Big Ticket Contest Blueprint

    Explore the big ticket contest blueprint to grow traffic and audience through social media contests and giveaways, using psychology, opt-in triggers, and practical hacks to amplify results.

    1:41

  • The Big Ticket Contest Blueprint

    Learn to run a big ticket giveaway by choosing the right prize, building a landing or squeeze page, and growing your audience with a 30–90 day plan and strategic ads.

    3:27

  • The Big Ticket Contest - Why Run One?

    Learn why running a big-ticket contest on your Shopify site drives massive traffic by leveraging a low-risk, high-reward giveaway that grows your email list, social reach, and brand buzz.

    5:02

  • The Big Ticket Contest - Prize Planning

    Identify a big-ticket prize over $180 that your audience truly wants, start small with a tested $200–$245 package, then scale up as you validate demand and grow entries and shares.

    3:53

  • The Big Ticket Contest - Leda Art Supply Example

    learn how to run a big-ticket social media contest by selecting prize items aligned with your product, researching your audience, and using contest platforms to simplify setup and boost traffic.

    3:15

  • The Big Ticket Contest - Tips aka "Hacks" Part One

    Learn hacks for social media contests, using opt-in questions to gather buyer data, boost conversion, and deliver an immediate offer with a one-time coupon to recoup ad spend.

    5:15

  • The Big Ticket Contest - Tips aka "Hacks" Part Two

    Build a 100,000 email list and grow your social media by running big-ticket giveaways, leveraging Facebook ads and influencers to convert subscribers into paying customers.

    6:25

  • The Big Ticket Contest - Using Wishpond To Run Your Contest

    Launch a big ticket giveaway using Wishpond with a 45-day campaign, opt-in page, countdown, influencer promotion, and a one-time coupon code to boost leads.

    5:36

  • The Big Ticket Contest - Conclusion

    drive opt-ins and shares with a big ticket prize aligned to your core product, then test Facebook ads and influencer outreach using wish upon a raffle copier to generate leads.

    5:33
06

The Video Based Contest Blueprint

5 lectures • 22min

  • An Introduction To The Video Based Contest

    Explore video based contests, including skills based, sweepstakes or raffle, and illegal lottery options, and learn to craft contest videos that drive viral sharing, tie offers, and repeat the blueprint.

    4:49

  • Caution: Be Careful Not To Violate Facebook Terms Of Service

    Learn to run Facebook video contests in compliance with the platform's terms of service, including required rules, eligibility, and releases. Understand entry method restrictions and why third-party tools are used.

    3:44

  • Using Woobox To Run A Video Based Contest

    Learn how to run a compliant video contest on Facebook using Woobox, including how entry forms and terms and conditions enforce eligibility by age or location.

    1:50

  • Video Based Contests Conclusion

    Follow social media giveaway rules and terms of service to avoid account suspension, legal jeopardy, and enforcement actions; run contests properly with clear guidelines and ethical practices using woodbox.

    2:01

  • Bonus Lecture: Join Our Inner Circle Program

    Join us at: https://www.winningonshopify.com In the Inner Circle Program we work directly with students to master traffic strategies, which is by far, the #1 issue our students face. If you need to learn how to get ongoing qualified traffic to your Shopify site, you need to join our Inner Circle! Here is a testimonial we recently received from one of our students: “I started following Jason and the Winning On Shopify team about a year ago…Using his tips and methods  … in 3 weeks I have gotten over 30,000 visits and over 8,000 customer emails added to my list... We have had a 26% conversion rate on those visits. I have sent two emails with a huge open rate and click through rate. One email this week resulted in over 1,000 visits to our new Shopify website in one day. I can only thank Jason and Winning on Shopify for these results. I could not have done it without them.” - Patrick Meyer The program is a monthly subscription for just $19 (currently, although it will go up as soon as we hit 200 members) and so for just the price of a few Starbucks Coffees, you can learn techniques that could change your life! In The Innter Circle Program We Provide: Monthly indepth video training on e-commerce topics! Implementation coaching for amazon and Shopify (and other platforms). Inspiration & exposure to best-practices via interviews & webinars! A private FB group of likeminded entrepreneurs Join us at: https://www.winningonshopify.com Thanks for watching our last lecture! Jason Miles & Kyle Hamar

    9:23