Course Curriculum

The Social Media Marketing & Management Masterclass 2026

10sections
97lectures
10h 2mtotal

What you’ll learn

  • Social Media Marketing.

  • Social Media Advertising.

  • Social Media Management.

  • Grow an Online Audience.

  • Freelancing.

  • Become an Influencer.

  • Get Hired.

01

Introduction & STRATEGY

3 lectures • 12min

  • How to Use this Course

    In this video, we'll talk about the best way for you to use this course depending on your skill level and goals.

    5:01

  • Why You Need a Strategy

    In this video we'll talk about the importance of having a Social Media Strategy, in other words a plan.

    3:59

  • What is Social Media Marketing & Management?

    In this video, we'll talk about the differences between Social Media Marketing & Social Media Management.

    3:08
02

Market Research

5 lectures • 26min

  • Market Research Explained

    In this lecture you'll learn what Market Research is, why it's so important to do & the steps included to do it efficiently.

    1:08

  • Find Target Audience (Ideal Customer)

    In this lecture you'll learn how to find your specific ideal customer that are interested in your products and services.

    2:23

  • Exercise - Buyer Persona

    In this lecture you'll learn how to find your ideal customer by creating your buyer persona.

    16:21

  • Find Marketing Channels

    In this lecture you'll learn how to find your specific social media channels that have a high concentration of your ideal customer.

    1:46

  • Exercise - Find Marketing Channels

    In this lecture you'll do an exercise to study your competitors who have an identical ideal customer to you, to understand which social media channels that have a high concentration of your ideal customer and are worth your marketing efforts.

    4:34
03

Goal Setting

8 lectures • 23min

  • S.M.A.R.T Goals

    In this lecture you'll learn how to set well-defined, actionable goals called SMART goals.

    1:45

  • Specific

    In this lecture we'll make sure that your goal is Specific enough to make it attainable.

    4:45

  • Measurable

    In this lecture we'll make sure that your goal is Measurable to ensure that you can track and reach it.

    3:10

  • Achievable

    In this lecture we'll make sure that your goal is Achievable and not overly unrealistic.

    3:22

  • Relevant

    In this lecture we'll make sure that your goal is actually Relevant and not a random goal for the sake of goal-setting.

    3:12

  • Time-framed

    In this lecture we'll make sure that your goal is time-framed to ensure that you DO reach it. A goal without a time-frame is just a wish!

    2:41

  • Metrics Tracking Explained

    In this lecture you'll learn how to track the metrics of the SMART goal you've set to ensure that you achieve success.

    2:14

  • Choose Your Metrics

    In this lecture you'll get to expand your metrics awareness to make sure that your goal either contains it, or is added to make it properly trackable.

    2:05
04

Branding & Design

33 lectures • 4hr 1min

  • Branding for Social Media

    In this lecture you'll learn about the importance of branding for an effective social media marketing strategy.

    2:34

  • The Structure of Branding

    In this lecture you'll learn about the structure of branding.

    5:27

  • Branding vs Marketing

    In this lecture you'll learn the difference between branding and marketing.

    6:36

  • Why You Need a Brand Strategy

    In this lecture you'll learn why you need a brand strategy.

    4:40

  • The Importance of Purpose

    In this lecture you'll learn about the importance of purpose.

    7:49

  • Purpose Examples

    In this lecture you'll learn about different purpose examples.

    7:22

  • Your Purpose

    In this lecture you'll learn about Your purpose.

    6:11

  • The Importance of Vision

    In this lecture you'll learn about the importance of having a brand vision.

    5:16

  • Vision Examples

    In this lecture you'll learn about different vision examples.

    3:26

  • Your Vision

    In this lecture you'll learn about Your vision.

    3:58

  • The Importance of Mission

    In this lecture you'll learn about the importance of having a mission with your brand.

    2:39

  • Mission Example

    In this lecture you'll learn about different mission examples.

    5:03

  • Your Mission

    In this lecture you'll learn about Your mission.

    4:44

  • The Importance of Values

    In this lecture you'll learn about the importance of brand value.

    4:11

  • Values Examples

    In this lecture you'll learn about the value of having values.

    7:31

  • Your Values

    In this lecture you'll learn about Your value.

    4:55

  • Who Are Your Competitors?

    In this lecture you'll learn about finding your specific competitors.

    8:39

  • What Makes You Different?

    In this lecture you'll learn to understand what makes your brand different.

    8:40

  • Differentiator Examples

    In this lecture you'll learn about differentiator examples.

    8:53

  • The Importance of Positioning

    In this lecture you'll learn about the importance of your positioning.

    6:39

  • Your Positioning Statement

    In this lecture you'll learn how to create your positioning statement.

    7:06

  • What is Brand Personality

    In this lecture you'll learn about what a brand personality is and why it's important.

    8:09

  • Define Your Brand Personality

    In this lecture you'll learn about Your specific brand personality.

    11:10

  • Find Your Brand Voice

    In this lecture you'll learn how to find the unique voice of your brand.

    9:30

  • The Power of Brand Storytelling

    In this lecture you'll learn about the power of brand storytelling.

    6:07

  • How to Tell Your Brand Storytelling

    In this lecture you'll learn how to tell your own brand's story.

    12:23

  • Name Your Brand

    In this lecture you'll learn how to name your brand properly.

    8:55

  • Create Your Tagline

    In this lecture you'll learn how to create a unique tagline for your brand.

    7:20

  • Your Brand Colors

    In this lecture you'll learn about Your brand colors.

    15:40

  • Your Brand Fonts

    In this lecture you'll learn about Your brand fonts.

    13:58

  • Brand Logo Types

    In this lecture you'll learn about different brand logo types.

    8:48

  • Your Brand Logo

    In this lecture you'll learn about Your brand logo.

    16:06

  • Next Step

    In this lecture we'll have a look at where you are, what you've achieved and what's about to come!

    0:39
05

Content Marketing

12 lectures • 1hr 2min

  • Content Marketing Explained

    In this lecture you'll learn about content marketing and how it works.

    2:53

  • Choose Your Objective

    In this lecture you'll learn about the different content marketing objectives. Choose yours accordingly to your goal.

    5:02

  • How to Brand Your Content

    In this lecture you'll learn how all of your branding needs to spill over and stay consistent in your content marketing.

    3:31

  • Content Marketing Strategies Examples

    In this lecture you'll learn practical real-world examples of how the professionals use a variety of different branding personalities and strategies and apply that to their content marketing for a consistent and solid social media marketing strategy.

    4:27

  • Choose Your Platforms

    In this lecture you'll choose the platforms where you'll post content.

    2:32

  • Find Content Ideas

    In this lecture you'll learn to find content ideas.

    4:32

  • Image Content

    In this lecture you'll learn about image content.

    6:26

  • Create Image Content

    In this lecture you'll learn to create image content yourself.

    9:55

  • Video Content

    In this lecture you'll learn about video content.

    6:19

  • Create Video Content

    In this lecture you'll learn to create video content yourself.

    7:04

  • Content Marketing Guidelines

    In this lecture you'll learn about content marketing guidelines.

    3:31

  • Content Marketing Plan

    In this lecture you'll learn to create your content marketing plan, also known as a content schedule or content posting schedule.

    5:29
06

Track Performance

2 lectures • 8min

  • Track Your Performance

    In this lecture you'll learn to track your performance based on your metrics.

    3:46

  • Campaign Tagging

    In this lecture you'll learn about tracking social media content through UTM Campaigns in Google Analytics.

    4:28
07

Influencer Marketing

9 lectures • 1hr 18min

  • Influencer Marketing Explained

    In this lecture you'll learn what influencer marketing is, how it works and why you should consider using it as a part of your marketing strategy.

    9:54

  • The Influencer Triangle

    In this lecture you'll learn how influencer marketing works through a win-win-win situation by understanding everyone's needs and satisfying them. This is how you make influencer marketing into a scaleable strategy.

    8:44

  • Find Influencers

    In this lecture you'll learn how to find the right influencers for your niche, resulting in a profitable influencer marketing!

    15:48

  • Paying Influencers

    In this lecture you'll learn how to pay influencers, not just with money!

    14:10

  • Reach Out

    In this lecture you'll learn how to reach out to influencers to see if you can find common grounds for working together.

    6:11

  • Signing the Influencer

    In this lecture you'll learn how to sign the influencer that you've found.

    5:13

  • Track & Measure

    In this lecture you'll learn how to track and measure everything in your influencer marketing to make sure you're staying profitable.

    9:15

  • Create a Campaign

    In this lecture you'll learn how to put it all together to create a campaign–effectively starting your influencer marketing journey.

    4:59

  • Build a Team

    In this lecture you'll learn how to build a team and how to assign different roles to improve and scale your influencer marketing.

    4:09
08

SALES

1 lecture • 1min

  • Sales Training Explained

    In this lecture you'll learn what Sales training is all about, and why it's so important to be successful in both Social Media Marketing and Management.

    0:42
09

Copywriting

19 lectures • 1hr 58min

  • What is Copywriting

    In this Lecture we'll talk about what Copywriting is.

    2:50

  • Benefits vs Features

    In this lecture we'll talk differences between benefits and features and how to combine them to make a great copy.

    7:52

  • Know What You're Selling

    In this video we'll talk about the importance of knowing what you're selling.

    8:42

  • Know Who You’re Selling To

    In this video we'll talk about the importance of knowing who you're selling to, so you know how to speak to them.

    7:46

  • 3 Keys to Sell Anything

    In this video you'll learn about the "Thee Keys" to master copywriting.

    3:37

  • Writing Personalities

    In this video you'll learn about the two most common sales personalities.

    4:59

  • It's Never Time or Money

    In this video you'll learn why it's never time or money that decides if customers will buy or not.

    4:03

  • Headlines

    In this video you'll learn the power of headlines and how to write them.

    6:23

  • Subheads

    In this video you'll learn the power of Subheads and how to write them.

    5:03

  • Use Persuasion

    In this lecture you'll learn persuasion techniques in Copywriting to get people to do what you what you want.

    15:43

  • Use Power Words

    In this lecture you'll learn what Power Words are and which one's the most effective to make people take action.

    11:03

  • The Steps To a Perfect Story

    In this lecture we'll give you the steps to the perfect story + walking you through how to creating a great story with these steps.

    8:47

  • The AIDA Model

    In this lecture, you'll learn all about the AIDA model and how to use it to get people's attention and keep it.

    11:19

  • Remove Writer's Block

    In this lecture, you'll learn to remove the writer's block to get back your creativity.

    4:56

  • Call-To-Action

    In this lecture, you'll learn all about Call-To-Action also called CTA.

    5:16

  • How To Call-To-Action

    In this lecture, you'll learn how to create effective Call-To-Actions also called CTA.

    6:42

  • Recap

    In this video we'll recap everything you've learned about Copywriting.

    2:34

  • Copywriting Assignment

    In this lecture you'll start applying what you've learned, and understand what separates the good from the bad copywriting.

    0:22

  • Copywriting Assignment - Answers

    In this lecture you'll find the answers to the Copywriting Assignment.

    0:06
10

Sales Psychology

5 lectures • 32min

  • Reciprocity

    In this lecture, we'll learn what Reciprocity means and how we can use it as a powerful strategy to sell more products and services.

    3:59

  • Curiosity

    In this lecture, we'll learn what Curiosity means and how we can use it as a powerful strategy to sell more products and services.

    7:34

  • Scarcity

    In this lecture, we'll learn what Scarcity means and how we can use it as a powerful strategy to sell more products and services.

    5:28

  • Social Proof

    In this lecture, we'll learn what Social Proof means and how we can use it as a powerful strategy to sell more products and services.

    8:15

  • The 3 Boxes

    In this lecture, we'll learn what The 3 Boxes mean and how we can use it as a powerful strategy to sell more products and services.

    6:48