Course Curriculum

Social Media Calendar & Social Media Management 2026

10sections
22lectures
1h 48mtotal

What you’ll learn

  • Organize your marketing, become more consistent, and GROW

  • Get a social media marketing calendar template

  • Watch me fill out my template from scratch, and SEE HOW I STRATEGIZE

  • Begin automating your social media management

  • Have an organized and systematic approach to your social media marketing

  • Avoid social media marketing procrastination

  • Make your social media marketing productive

  • PERSONALIZED HELP from the instructor: Join OFFICE HOURS Zoom call with the instructor and students to ask questions directly

  • WORLD-CLASS student support: I answer 99% of student questions within 24 hours

01

Social media calendar and social media management course introduction

3 lectures • 9min

  • Social media calendar and social media management course introduction & welcome

    Create a social media marketing calendar, prioritize high-value tasks, and stay consistent to boost growth. Align social planning with overall marketing and identify automation or outsourcing.

    2:47

  • Options to have a better course-taking experience

    Explore practical options to improve your Udemy course experience, including marketing guidance through Q&A, monthly office hours, flexible video playback, troubleshooting tips, captions and transcripts, and a certificate on completion.

    3:11

  • How to get the pretty social media marketing calendar for your own use

    Download and use the improved social media marketing calendar in Google Docs or Excel for personal, freelance, or agency work. Review past months to guide future content and client planning.

    3:12
02

Creating your social media calendar to create a social media management system

2 lectures • 22min

  • Overview of potential goals and strategies

    Define goals and select the right platforms to grow your audience and branding. Use lead warming, varied content formats, and repurposing strategies to maximize reach with minimal resources.

    5:36

  • Social media marketing calendar

    Create a social media marketing calendar using Google Docs calendar, structure content daily or by schedule, perform topic and keyword research, post consistently, and improve quality over time.

    16:36
03

How to make your social media marketing more productive

4 lectures • 15min

  • Once you have a calendar, steps to ease into outsourcing & prerequisites

    Master outsourcing by building in-house processes first, develop explicit instructions, avoid blind outsourcing, and gradually automate and hire freelancers to manage social media tasks efficiently.

    3:35

  • Automation vs. outsourcing vs. being present vs. all of the above

    Compare automation, outsourcing, and being present to balance posting efficiency, content creation costs, and live engagement, using tools like Hootsuite and Social Loop to manage your social media calendar.

    3:07

  • How long each type of posting takes

    Discover time estimates for posting types—from photo posts about 5 minutes to videos 5–30 minutes, live sessions 15 minutes to 2 hours, and podcasts 1–2 hours.

    3:27

  • When you should not have a social media calendar

    Skip a social media calendar in the experimental phase until you identify core marketing strategies and a cohesive plan. Focus on product pre launch and higher priority tasks instead.

    5:17
04

Expanding into a full marketing calendar

1 lecture • 11min

  • Expanding into a full marketing calendar

    Expand beyond social media to a holistic marketing calendar for local businesses. Prioritize local SEO, ads, website conversion, community engagement, and customer experience in a repeatable weekly plan.

    11:25
05

Your social media library

2 lectures • 10min

  • Content repository for post re-use in your social media management

    Create and manage an evergreen content repository to track last promotions and plan reposts across sales pages, blogs, and YouTube educational content.

    4:00

  • One place to put all your important pages and share

    Learn to use the free link tree service as a single hub for all your links, with sign up, verification, drag-and-drop ordering, donations, and easy sharing across platforms.

    6:20
06

What you can outsource and automate

1 lecture • 4min

  • Beginning to automate posting on all networks with SocialOomph and similar tools

    Automate social posting across networks with tools like SocialOomph, schedule a month of content, and combine automation with outsourcing for content creation and video production.

    3:51
07

See how I evaluate what role social media will play in different projects

1 lecture • 6min

  • See how I evaluate what role social media will play in different projects

    Assess how to decide when social media matters for a project, comparing Amazon-centric marketing, YouTube-driven promotion, and catchy social products to maximize impact with limited time.

    6:01
08

What parts of your social media management & content creation you can outsource

4 lectures • 14min

  • Photo/image creation

    Learn to create images with Canva using free templates and drag-and-drop text, and decide when to outsource for complex needs; use stock images from Google Images for commercial use.

    3:24

  • Video editing: b-roll, music

    Learn to edit videos efficiently with templates, outsource b-roll and music, and use freelancers to enhance visuals and backgrounds for social media videos.

    3:59

  • Video is also a blog post transcribed and edited

    Learn how to repurpose video content across platforms, turning transcripts into blog posts and podcasts while balancing live, short form, and long form formats for traffic, branding, and scalable courses.

    4:03

  • Optimize text content creation with transcription services

    Use transcription software to turn spoken recordings into accurate text for blog posts and YouTube transcripts, with paid options or a free YouTube transcription workflow to save time.

    2:11
09

WordPress plugin to help your social sharing

1 lecture • 5min

  • Revive Old Posts plugin for social sharing, scheduling & SEO boost

    The Revive Old Posts WordPress plugin automates social sharing of older posts to boost traffic and SEO, with free and paid options for networks like Facebook and Twitter.

    5:16
10

More on content creation and publishing

3 lectures • 11min

  • Posting as a personal brand or a business brand

    Weigh the pros and cons of posting as a personal brand versus a business brand, including privacy, flexibility, live sessions, recognition, and long-term sales.

    4:21

  • How to create a content strategy

    Identify a single goal and choose medium to plan your 50 posts for a business or client. Align content with seo, authority, or branding to maximize reach and avoid randomness.

    2:34

  • If you are doing this for clients and client education and control

    Master client management for freelancers or agencies by educating clients, focusing on a single goal, explaining risks, and securing written agreements to document decisions.

    3:51