Course Curriculum

Social Media Content Creation

3sections

9lectures

51mtotal

What you’ll learn

Introduction

There are all sorts of content marketing - but the goal here is to keep it simple but with a powerful message that will attract and engage the right audience. We’ll also discuss what you need to get started on this blueprint.

4:08

Analyze Your Audience

Before we jump in and show you how to create simple content marketing, it’s crucial to understand your audience in a more granular viewpoint. In this video we are going to dive in to gaining a clear inside of your audience. Don’t worry there’s going to be practical information on what to do step-by-step.

7:28
Audience Research

Now that you have a better idea of what your audience likes and dislikes, it’s time to get a list of other topics that your audience is interested in. This is very important because it gives you a more well-rounded view what attracts your audience. This will allow you to branch out in terms of creating more content, so you never get stuck.

3:00
Connecting with Your Audience

Know that you have a better idea of the different topics that they are interested in, it’s time to figure out exactly where they hang out. We want to get a better idea of what content they engage with, what triggers them, and their shopping habits.

6:54

Use Images to Create a Powerful Message

Finding images that are proven to work are important so that you don’t start from scratch. Now this is nothing about how to find royalty-free images or anything like that, this is about finding companies that have already done the testing and to simply mimic what they are already doing.

5:29
Use Words to Connect with Emotions

Images themselves can be very powerful, however combined with some words can be even more powerful especially when it relates to your audience. So in this video we will be discussing how to find these powerful words that you can use in your own content.

5:08
Content Creation Tools

Now that you have done all the research possible to figure out what images to use and even what words to use, it’s time to put it all together using some graphic editing tools. In this video we will show you tools that we use and have come to love due to their simplicity.

9:07
Organizing Content

Once you start creating your content, it’s important to organize them. While this may seem simple and boring, it’s actually very important.

3:11
Content Automation

Auto scheduling your content not only makes your life a lot easier, but social media sites love it when you post on a consistent basis. But how do you do it? What tool should you use?

6:13