Social Media Marketing: Successful Social Media Contests

Introduction

Learn to plan, launch, and host a successful social media contest with a clear game plan, measure success and impressions, maximize engagement, and repurpose content afterward.

2:17
Get to know your instructor.

In this lecture, you'll learn how to diligently plan out your contest. You'll learn how to: Pick the right format. Who's your audience? What channels to use? Hashtags, timing, prizes ..oh my!

0:55
Taking the first BIG step!

Set your contest objective and budget to guide prize size, promotion, and resource allocation, then use the worksheet to establish a foundation focused on engagement and awareness, not direct sales.

3:55

Pick the right format.

Choose the right format for your social media contest by weighing contest versus sweepstakes, aligning with your objective, budget, and prize, and selecting a merit-based entry or a random winner.

6:24
Who's your audience.

Identify and clearly define your contest audience by demographics and interests to target the right people at the right time and improve entry quality and results.

1:34
Which social media channel to use?

Evaluate platform-specific rules for Facebook, Instagram, and Twitter to protect your brand and ensure compliant contests. Align your channel choice with your objectives, budget, and the desired engagement.

3:28
All the other stuff - hashtags, timing and prizes oh my!

Choose a dedicated contest hashtag to differentiate entries and enable clear measurement. Set timing and prizes within budget, typically one to three weeks, with clear entries and prize rules.

6:42

What about the rules?

Navigate platform rules for Facebook, Instagram, and Twitter, and craft clear contest rules with a rules template, a landing page, winner criteria, and prize delivery.

6:49
Write your contest post?

Learn to craft an attention-grabbing contest or sweepstakes post with clear how-to-enter steps, prize visuals, and targeted hashtags to boost engagement and meet your campaign objective.

2:26
Promote ANY way possible?

Promote your social media contest across all channels, including landing page banners, blog posts, in-store posters, and word of mouth buzz, then boost posts and plan a budget.

3:17
Monitor your post.

Monitor your post daily to track hashtags and entries, adjust promotion and budget, and keep the contest running with boosting and momentum.

1:13

Announce the Winners

Learn how to announce contest winners, notify entrants, and handle winner and non-winner messages using templates, plus photo release, prize delivery, and repurposing content.

5:34
Measure your success

Track and measure your social media contest outcomes to benchmark future campaigns. Build an Excel metrics sheet to monitor entries, impressions, reach, engagement, and paid promotions impact.

2:14
Make your content last!

Store contest entries as photos and text with names, use first names only, obtain and document permission to reuse, credit participants, and repurpose assets in brochures, posters, and online campaigns.

3:42

Analyze your contest for better performance

Analyze your contest data to evaluate objective achievement, identify challenges, and capture wins, establishing benchmarks for better performance in future social media contests.

5:06

What you’ll learn