Course Curriculum

Social Media for Business Growth: Create a Winning Strategy

6sections
39lectures
7h 23mtotal

What you’ll learn

  • A process for generating leads using social media

  • How to create content that increases conversion rates

  • Practical advice on incorporating mobile strategies into your marketing mix

  • A step–by–step process for measuring the return on investment (ROI) of your social media campaigns

01

Social Media Channels Strategy

10 lectures • 2hr 36min

  • Intro & History

    5:23

  • How We can Make the Most from Social Media

    11:37

  • How to Make It Work for You 1

    6:25

  • How to Make It Work for You 2

    9:11

  • Social Media Marketing Plan 1

    10:05

  • Social Media Marketing Plan 2

    9:50

  • Social Media Marketing Plan 3

    10:29

  • Learn from Who Applies It

    6:30

  • Summary and Resources

    7:30

  • Slides

    1:19:00
02

Introduction to Social media strategy

5 lectures • 49min

  • Introduction to Social media strategy - Part 1

    9:09

  • Introduction to Social media strategy - Part 2

    9:24

  • Key messages - Part 1

    10:19

  • Key messages - Part 2

    11:28

  • Key messages - Part 3

    8:18
03

Targets and Strategy

8 lectures • 1hr 25min

  • Agree targets objectives and strategy

    12:23

  • Develop your strategy

    13:15

  • Evaluate social media tools - Part 1

    8:36

  • Evaluate social media tools - Part 2

    9:41

  • Create a cross functional approach - Part 1

    13:25

  • Create a cross functional approach - Part 2

    7:02

  • Light touch editorial approach

    10:55

  • The psychology of sharing

    9:46
04

Internal policies and terms of use

6 lectures • 1hr 5min

  • Internal policies and terms of use - Part 1

    8:27

  • Internal policies and terms of use - Part 2

    7:37

  • Internal policies and terms of use - Part 3

    12:55

  • Internal policies and terms of use - Part 4

    14:57

  • Implement social media monitoring - Part 1

    12:08

  • Implement social media monitoring - Part 2

    8:41
05

Social media person or team

6 lectures • 50min

  • Social media person or team - Part 1

    7:33

  • Social media person or team - Part 2

    10:13

  • Social media person or team - Part 3

    12:51

  • Social media person or team - Part 4

    7:48

  • Social media person or team - Part 5

    7:41

  • Conduct appropriate training

    4:10
06

Define metrics and ROI

4 lectures • 38min

  • Define metrics and ROI - Part 1

    10:28

  • Define metrics and ROI - Part 2

    12:13

  • Define metrics and ROI - Part 3

    9:55

  • Completing the Plan

    5:12