Course Curriculum

Social Media for Business Owners

10sections
53lectures
2h 28mtotal

What you’ll learn

  • social media marketing

  • content strategies

  • content planning

  • facebook advertising

  • instagram marketing

01

Introduction

1 lecture • 2min

  • Introduction

    2:05
02

What Social Media Channels to Choose

4 lectures • 9min

  • The Big 4

    1:53

  • The Social Upcomers

    1:21

  • UPDATE: Clubhouse

    4:00

  • The Target Specific Channels

    1:27
03

It's all about the Content!

3 lectures • 7min

  • Content Formats and Editing

    3:03

  • Evoking emotions with your content

    1:26

  • Organic vs Paid Engagement

    2:45
04

Facebook

7 lectures • 21min

  • Who's on Facebook

    2:11

  • Your Facebook Page

    2:14

  • Facebook Groups

    6:04

  • Reach and Engagement

    5:20

  • Facebook Stories

    1:41

  • UPDATE: Facebook Shops

    1:16

  • When to Post on Facebook

    2:02
05

Facebook Ads

8 lectures • 20min

  • Post Boosting

    2:53

  • Creating an Ads Funnel

    5:36

  • Ads Audience

    2:42

  • Ads Placements

    1:17

  • Ads Budget

    1:23

  • Ads Creative

    2:48

  • Facebook Pixel

    2:23

  • UPDATE: Facebook Ads after iOS 14

    1:27
06

Instagram

10 lectures • 49min

  • Who's on Instagram

    2:29

  • Instagram Basics

    3:49

  • Instagram's Algorithm

    3:09

  • Hashtags

    5:07

  • Genuine Engagement on Instagram

    2:07

  • How to get on Top Section of Hashtags

    17:15

  • UPDATE: Third Party Apps NOT working anymore

    3:18

  • Instagram Stories

    1:56

  • UPDATE: Instagram Reels

    1:43

  • Instagram Ads

    7:37
07

Twitter

8 lectures • 14min

  • Who's on Twitter

    2:12

  • Twitter Basics

    1:17

  • What Content to Post on Twitter

    1:00

  • Twitter Algorithm

    1:36

  • How to Get More Followers on Twitter

    2:53

  • Marketing on Twitter

    3:01

  • Fleets

    1:05

  • UPDATE: Twitter Rooms

    1:18
08

YouTube

4 lectures • 10min

  • Who's on YouTube

    2:56

  • Your YouTube Channel

    2:10

  • How to Get More Subscribers

    3:34

  • Video Content Ideas

    1:25
09

Pinterest

6 lectures • 13min

  • Who's on Pinterest

    2:11

  • Pinterest Philosophy

    1:03

  • Getting Started on Pinterest

    1:33

  • Pins and Boards

    2:52

  • UPDATE: Idea Pins

    1:21

  • Pinterest Ads

    3:36
10

TikTok

2 lectures • 3min

  • Who's on TikTok

    2:20

  • TikTok for Business

    0:47