Course Curriculum

Social Media For Business Strategy

6sections
51lectures
7h 15mtotal

What you’ll learn

  • Build a complete Social Media Strategy for your business

  • Generate leads using Social Media

  • Practical advice on incorporating mobile strategies into your marketing mix

  • Create content that increases conversion rates

  • Measure and Monitor the Results

01

Social Media For Business

24 lectures • 4hr 4min

  • Intro to Social Media Strategy Course

    11:08

  • Key Principles

    19:23

  • Social Media Strategy

    7:24

  • Situation Analysis

    9:03

  • Stakeholders

    8:34

  • The Competition

    3:44

  • Audience Research

    20:00

  • Objectives

    14:38

  • Strategy

    10:46

  • Tactics

    10:16

  • Your Content Strategy

    12:22

  • Content Audits

    9:41

  • Audience Research - Another angle

    9:34

  • Content Ideas

    8:01

  • Map the Customer Journey

    12:15

  • Content Distribution

    5:53

  • Actions

    15:57

  • Controls

    7:52

  • Learn from Analysis

    6:17

  • Test and Learn

    6:57

  • Show ROI

    9:37

  • Analyse the Data

    16:09

  • Conclusions

    3:15

  • Marketing Automation: How AI & Machine Learning are transforming Marketing

    4:48
02

The Social Media Environment

6 lectures • 39min

  • Introduction to Social media-Beyond the basics

    1:50

  • Social media environment-Different purposes

    5:38

  • Social media environment-Overview, business adoption

    5:40

  • Social media environment-Benefits for business 1

    5:05

  • Social media environment-Benefits for business 2

    10:03

  • Benchmark Balance sheet

    10:53
03

Engage Customers with Social Media

12 lectures • 1hr 33min

  • Creating community & writing for social media

    5:02

  • Engage customers-LinkedIn part 1

    10:31

  • Engage customers-LinkedIn part 2

    8:02

  • Engage customers-LinkedIn part 3

    5:09

  • Engage customers-Facebook part 1

    9:40

  • Engage customers-Facebook part 2

    6:29

  • Engage customers-Twitter

    11:27

  • Engage customers-YouTube

    4:59

  • Engage customers-Blogs

    6:12

  • Engage customers-Foursquare

    9:31

  • Engage customers-Integrated case study

    7:05

  • Engage customers-Writing for digital media

    9:13
04

Integrate and Manage

2 lectures • 17min

  • Integrate & manage: Building social media activities into the business part 1

    10:17

  • Integrate & manage part 2

    7:03
05

Measure and Monitor

4 lectures • 22min

  • Measure & monitor-tools for social media metrics part 1

    7:50

  • Measure & monitor-tools for social media metrics part 2

    4:41

  • Measure & monitor-Free tools

    6:55

  • Measure & monitor-Paid for tools

    2:16
06

Best Practice & Action Plan

3 lectures • 20min

  • Best practice & planning for your business

    8:42

  • Action plan-Social media objectives

    7:42

  • Focus On: Facebook Live Video

    3:30