Course Curriculum

Social Media Marketing for Nonprofits

8sections
16lectures
32mtotal

What you’ll learn

  • Develop and execute a social media strategy for nonprofits that will get the intended results.

01

Welcome and Introduction

2 lectures • 1min

  • Overview

    This lecture provides a quick overview of the course so you know what to expect.

    0:43

  • Welcome and Introduction

    This lecture is a brief introduction to the author of the course and a welcome to the students.

    0:21
02

Build Your Social Media Strategy

1 lecture • 2min

  • Goals and a Simple Strategy for Social Media

    This lecture will help you define goals and the outline of a social media strategy for your nonprofit.

    1:57
03

Using Twitter to Build Awareness

3 lectures • 6min

  • Choosing a Twitter Handle

    This lecture will help you choose a Twitter handle. If you already have one, you can skip this short lecture.

    1:11

  • Finding Followers

    This video explains how to find new followers on Twitter.

    1:32

  • What to Tweet and When to Tweet It

    This lecture will provide you with ideas for what to tweet and when to tweet it.

    3:09
04

Using a Facebook Page to Build Awareness

4 lectures • 11min

  • Creating a Page

    This lecture will coach you how to create a Facebook page. If you have one, you can skip this short lecture.

    0:59

  • Attracting "Likes"

    This lecture will help you get more likes on your Facebook page.

    0:38

  • What to Post and When to Post It

    This video will help you determine what to post on your Facebook page and when to post it.

    1:53

  • Bonus Lecture: Advertising on Facebook

    Learn how nonprofits can advertise on Facebook on a small budget by boosting posts, setting budgets, targeting audiences by interests, page fans, and geography, and using AB testing.

    7:06
05

Using Facebook Groups to Foster Community

3 lectures • 6min

  • Creating a Group

    This lecture will help you set up a Facebook group. If you already have a group, you can skip this short lecture.

    0:58

  • Building Membership

    This lecture will teach you how to add members to your Facebook group.

    1:39

  • What to Post and When to Post It

    This lecture will help you figure out what to post in your Facebook group and when to post it.

    3:28
06

Cultivate Your Crowd to Raise Money

1 lecture • 2min

  • Cultivate Your Crowd to Raise Money

    This lecture will teach you how to cultivate your crowd to raise more money.

    1:42
07

Use a Tool to Schedule or Queue Your Social Media Posts

1 lecture • 2min

  • Bufferapp and Hootsuite

    This lecture will help you identify tools that will make managing your social media efforts much easier.

    2:19
08

Review

1 lecture • 2min

  • Review

    This lecture provides a quick recap of the course.

    1:57

  • Social Media for Nonprofits Quiz

    Activity