Course Curriculum

Nonprofit Social Media: From Followers to Donors

1section
10lectures
49mtotal

What you’ll learn

  • Gain clarity on how to inspire people to engage with your mission

  • Develop a mission-driven social media framework

  • Identify how to communicate your nonprofit's unique value through the use of social media

  • How to turn every follower into a champion for your cause

01

Introduction

10 lectures • 49min

  • Introduction & Objectives

    Clarify your nonprofit’s social media focus by defining audience personas and refining your visual identity and message to turn followers into champions who take action.

    3:00

  • Your Target Audience / Your Ideal Follower

    Identify your ideal follower by clarifying who believes in your mission and why they engage emotionally. Tailor messages to donors, volunteers, and those you serve to strengthen your mission-centered presence.

    9:00

  • Your Mission's Unique Impact on the World

    Define your mission's unique impact and the foundation of your social media presence by answering reflective questions about your programs, services, and why people follow you.

    5:40

  • What is your ULTIMATE goal of being "online"?

    Define your ultimate goal for your social media presence and value. Address pain points and remind them it's okay to not be okay, dream, and seek support.

    2:57

  • Your Social Media Past

    Reflect on your organization's social media past to identify mission-aligned posts that resonated with followers, then use those insights to deepen supporters' belief and guide future content.

    2:32

  • Inspiring Donations to Fund Your Mission

    Learn to turn followers into donors by simplifying giving through mobile-friendly links (bio links or link trees), testing donor flow, and planning mission-first, campaign-driven content year-round.

    6:06

  • Your Branding/ Your Visual Language

    Develop a strong visual language with a consistent brand kit, defining specific color shades, fonts, and imagery to evoke the right emotions and showcase your organization's mission.

    3:57

  • Your Signature Words and Quotes

    Define your signature phrases and quotes that reflect your mission and the core thought to associate, reuse them consistently, and shape how followers feel through your social media checklist.

    1:45

  • Your Mission-Driven Social Media Checklist!

    Follow the social media checklist to build a human-centered presence, respond promptly to comments, post consistently, optimize profile images and banners, use mission-centered, high-quality visuals, and celebrate your community.

    5:59

  • Your Mission-Driven Prompts: Class Project

    Develop mission centered social media by crafting prompts about your mission, vision, and history, and share posts highlighting impact, behind the scenes, and donor stories.

    7:52