Course Curriculum

Social Media Fundraising for Nonprofits

10sections
30lectures
1h 56mtotal

What you’ll learn

  • Understand the fundamentals of nonprofit fundraising, including the donor pyramid, the fundraising cycle, and donor types

  • Audit your social accounts and build donor avatars so you're reaching the right supporters

  • Optimize your profiles and build a consistent brand with a clear social media value statement

  • Use SEO, hashtags, and algorithm know-how to get your nonprofit seen

  • Plan a content strategy with the right content types, captions, and calls to action

  • Run proven social media fundraising strategies, from landing pages to donor stewardship

  • Fundraise on specific platforms: Facebook, Instagram, LinkedIn, TikTok, X, and YouTube

  • Build a complete, ready-to-run social media fundraising plan

01

Welcome & How to Win at This Course

3 lectures • 8min

  • Welcome & How to Win at This Course

    2:17

  • 5 Keys to Success

    3:55

  • Graduation and Beyond

    2:14
02

Fundraising Fundamentals: The Foundation Everything Rests On

5 lectures • 14min

  • Fundraising Facts

    2:31

  • The Donor Pyramid

    2:36

  • The Fundraising Cycle

    3:27

  • Campaigns & Donor Types

    3:22

  • Mission for Today

    2:21
03

Know Your Landscape: SWOT & Competitor Analysis

3 lectures • 9min

  • SWOT Analysis

    4:17

  • Competitor Analysis

    1:56

  • Walk Through - Competitor Anaysis

    3:15
04

Audit Your Presence & Define Your Audience

2 lectures • 7min

  • Social Media Audits

    3:33

  • Social Media Avatars

    3:18
05

Branding & Content Basics

4 lectures • 14min

  • Branding Basics

    5:46

  • Introduction to Keywords & SEO

    1:39

  • Crafting your Social Media Value Statement

    4:01

  • Profile Optimization

    2:59
06

Content Marketing: How to Actually Get Seen

3 lectures • 14min

  • Introduction to Content Marketing

    4:27

  • Algorithms Explained

    4:27

  • Advanced SEO & Hashtag Strategy

    5:17
07

Building Your Content Strategy

3 lectures • 12min

  • Content Types

    5:50

  • Captions, Hashtags, CTAs and More

    4:07

  • Mission for Today

    1:46
08

Goals, Growth & Engagement

2 lectures • 12min

  • Goal Setting & Benchmarks

    4:06

  • Growth & Engagement Strategies

    7:41
09

Social Media Fundraising Strategies That Work

3 lectures • 17min

  • Social Media Fundraising Strategies

    9:52

  • Landing Pages

    4:04

  • Stewardship

    3:20
10

Understanding Your Metrics

2 lectures • 8min

  • Metrics Overview

    3:10

  • Metrics Walk-Through

    4:36