Course Curriculum

Social Media Strategy Master Course

10sections

20lectures

1h 31mtotal

What you’ll learn

Stop guessing—build a custom strategy that grows your audience, reach, and results fast
Unlock viral keywords & content ideas that make the algorithm push you on Reels, TikTok & YouTube
Steal proven formulas to write captions, hooks & hashtags that blow up views, likes & shares
Know exactly what to post, when to post it, and how to double down on what’s actually working

Why Me?

Let’s get real—why should you learn social media strategy from me? In this video, I break down my experience, approach, and the no-fluff framework I’ve used to help businesses grow online. You’ll understand the heart behind this course and exactly how I’ll help you succeed.

3:30
Introduction

Welcome to your step-by-step guide to mastering social media strategy! This video sets the stage for what you’ll learn, how to get the most out of the course, and why this isn’t just theory—it’s real strategy that works in the real world.

1:06

What are CTA's And How To Use Them

Discover the secret sauce behind every high-performing post: the Call to Action (CTA). Learn how to craft CTAs that boost engagement, drive conversions, and tell your audience exactly what to do next—without sounding pushy.

5:24
CTA's For Businesses (Specifically)

Selling a service or product? In this video, we dive into business-focused CTAs that drive traffic, generate leads, and turn followers into paying clients. Perfect for entrepreneurs and brands ready to grow.

2:32
Call To Action (CTA)

Need real-life examples? Here, I walk you through scroll-stopping CTAs that actually work. You’ll learn how to adapt these for Reels, Stories, and captions across every platform.

8:17

What Are Hooks And How To Use Them

If you can’t hook them in the first 3 seconds—you lose them. This video shows you exactly how to write magnetic hooks that grab attention and stop the scroll. Plus, I’ll give you my proven templates and formulas!

4:16
How To Come Up With The Dream Result Of Your Target Audience

Marketing is about desire. This video helps you tap into the dream results your ideal audience craves—and how to use that knowledge to write better hooks, CTAs, and captions that speak directly to them.

13:07

What Are Keywords And How To Find Them

Keywords = visibility. Learn what keywords are, why they matter for growth, and how to find the right ones for Instagram, TikTok, and YouTube. This is the first step in making your content searchable and strategic.

8:23
Live Keyword Research - Life Coach

Watch me do real-time keyword research for a life coach! You’ll see how to apply the strategy to your niche and build a keyword list that attracts the right audience and boosts reach.

3:24
Live Keyword Research - Fitness

In this live demo, I apply my keyword research system to the fitness niche. Whether you’re a trainer, wellness coach, or content creator, you’ll learn how to find keywords that fuel growth and attract engaged followers.

2:30
Hashtag Secrets And Four Tips

Unlock the power of hashtags with strategies most creators overlook. In this video, you’ll learn how to organize your hashtags like a pro, boost discoverability, and use engagement-based tactics to outsmart the algorithm. Plus—4 expert tips to help you get found faster and grow smarter .

3:18

How To Train The Algorithm And Find Popular Topics And Ideas

Algorithms aren’t random—they’re trainable. In this video, you’ll learn how to teach the algorithm what content you want to see (and create), discover trending ideas in your niche, and build a content vault of proven winners to boost your reach and visibility fast.

9:32

Social Media Strategy Template And Explanation

Tired of feeling overwhelmed when it’s time to post? This video walks you through a proven, ready-to-use social media strategy template so you can plan with confidence, stay consistent, and grow your presence—without the guesswork.

2:03

How to Build a Social Media Marketing Strategy

Bring everything together! In this video, you'll learn how to combine hooks, CTAs, keywords, and content planning into a cohesive, customized social media strategy. This is your step-by-step blueprint for consistent, scalable growth.

4:02
How to Do More of What’s Working + Keyword Your Files

Ready to double down on what’s driving results? This video shows you how to track your top-performing content, keyword your files for faster planning, and create more of what your audience already loves . Smart, simple, and effective.

5:07

How to Use ChatGPT to Customize General Captions with Keywords

Turn bland captions into scroll-stoppers. In this video, you’ll learn how to feed ChatGPT the right prompts to rewrite general captions with niche-specific keywords and engaging flair.

3:00
How to Use ChatGPT When You’re Not the Expert – Fitness Example

Working with a fitness brand and not sure what to say? Watch how to prompt ChatGPT to create authentic, high-converting content—even if you’re not a fitness expert.

3:52
How to Use ChatGPT When You’re Not the Expert – Real Estate Example

Creating content for a Real Estate Agent but you're not a real estate agent? No problem. This video shows you how to use ChatGPT to generate expert-sounding, keyword-rich captions and scripts that resonate with the industry’s audience.

3:50

How To Transcribe Any Reel In Seconds For Free

Stop wasting time manually writing out video scripts. In this tutorial, you’ll learn a quick and free method to transcribe any Reel in seconds—perfect for repurposing, caption writing, and content planning on the fly.

1:44

Conclusion

You made it! In this final video, we recap your wins, reinforce key takeaways, and leave you with motivation to take bold, consistent action. You now have the tools, templates, and strategy to grow with confidence—this is just the beginning of your social media success story.

1:51