Course Curriculum

Social Media Guidelines for Professionals

2sections
13lectures
1h 59mtotal

What you’ll learn

  • Using social media as a professional

  • Learn what and what not to post on social media

  • How to build your business using social media

  • How to build a professional reputation for your business

01

Social media guide for professionals

13 lectures • 1hr 59min

  • Social media guide for professionals

    Learn to use social media professionally within your marketing plan, building trust through honest, compliant posts that respect clients’ confidentiality and leverage pre-approved company content.

    11:00

  • Ideas to drive traffic to your sites

    Apply social media guidelines for professionals in financial services. Use company approved posts and calendars, ensure earnings disclosures are typical and substantiated.

    17:20

  • Social media platform and anti-spam

    Learn how professionals responsibly build their social media presence on Facebook and LinkedIn by identifying yourself, sharing authentic interests, engaging positively, and complying with anti-spam and consent rules.

    13:09

  • Social media blogs and videos

    Define your social media goals with smart criteria to guide your plan and align with business objectives. Choose platforms based on buyer personas to engage and build a content calendar.

    8:32

  • Social media plan part 1

    Execute your social media plan by following the calendar, creating content in a content calendar planner, and using EPA integration; measure results via dashboards and refine regularly.

    3:42

  • Social media plan part 2

    Define goals and main business objectives, choose metrics, and measure success; identify your target audience to select platforms and tailor content. Develop key messages and monitor results.

    3:09

  • Establish your social media presence

    Choose the right social networks to reach diverse audiences, leverage targeted ads, offers, and branded visuals to establish a professional presence across Facebook, LinkedIn, Instagram, and YouTube.

    12:30

  • 4 steps to creating great content

    Get informed by researching successful industry content and analyzing posts to learn what engages your audience. Create a varied content mix to build a following and engage promptly.

    3:39

  • What are the elements of a social media plan?

    Develop a social media plan by integrating blogging, video content, keyword research, and guest contributions. Share visuals, videos, testimonials, and events on social media.

    4:29

  • Social Media Strategies

    Create visuals for social media using pictures and infographics to boost views, then monitor feedback daily and use analytics tools like Google Analytics and Hootsuite to track performance.

    9:10

  • Establish social media presence

    Learn to handle negative social media comments promptly and politely, offering offline resolution when needed, while staying transparent. Measure success via traffic, engagement, leads, and conversions.

    7:24

  • Blogging and videos

    Master professional social media by growing your Twitter audience with lists and specialized prompts, and optimize visuals and posts to drive traffic and engagement.

    14:49

  • 20 social media marketing strategies

    Leverage effective visual content and strategic posting to grow professional reach; use Pinterest pins, LinkedIn publisher, and a focused one-channel approach that coordinates social, blog, and email.

    10:25
02

Quizzes

  • Practice Quiz

    Activity