Course Curriculum

Social Media Management – The Complete 2019 Manager Bootcamp

10sections
45lectures
4h 43mtotal

What you’ll learn

  • Gain indepth knowledge on business social media, marketing tactics, how to set social media goals, and most importantly, how to achieve them.

  • Set up your own freelance business. Set up a website, set your prices, find clients and set up each client with their own social media goals, payment terms and contract.

  • Recognise which social media platforms are best for each client and their social media goals.

  • Efficiently create and curate great content that gets results.

  • Create blog posts, images and videos.

  • Create monthly reports showing clients in detail how you are achieving their social media goals.

01

Course Introduction

3 lectures • 12min

  • Introduction To The Course

    Learn everything you need to become a freelance social media manager and run a successful freelance business through deep, order-by-order instruction and real-world credibility.

    4:18

  • Course Overview

    Master social media management: grow a following, manage accounts, create content, live stream, and measure ROI. Build a freelance or agency business selling these services to clients.

    4:23

  • Design Your Perfect Business

    Design your perfect social media management business with a clear purpose and three guiding principles to achieve personal goals like location independence, flexible hours, and unlimited financial potential.

    3:41
02

Introduction To Social Media

3 lectures • 13min

  • What Are The Benefits of Social Media?

    Explore the benefits of social media, including traffic, leads, and sales, plus enhanced brand exposure, Google ranking, and the growth of a loyal fan base.

    3:28

  • How to Achieve Social Media Goals

    Entertain first on social media, then punch with actions like email opt-ins or sales. Build a fan base through engaging content, avoiding direct product posts.

    3:53

  • Choosing Social Media Goals

    Define clear social media goals and KPIs to measure performance, analyze data, and demonstrate impact on clients' revenue by guiding funnel stages from traffic to leads to sales.

    6:03

  • Choosing Social Media Goals Quiz

    Activity
03

Introduction To Social Media Platforms

5 lectures • 55min

  • Introduction To Social Media Platforms

    Map clients to the right social platforms across awareness, trust, and action stages, limiting to three per client. Pinterest drives high-intent buying; YouTube, Facebook, and Google Plus build trust.

    6:36

  • Building Awareness

    Explore building awareness across Instagram, Snapchat, Tumblr, and Twitter by tailoring photos, short clips, captions, and hashtags to each platform’s strengths, boosting exposure and brand loyalty.

    14:47

  • Gaining Trust

    Learn how to gain customer trust through platform strategies on Facebook, YouTube, and Google Plus, emphasizing brand ethics, long videos, and blog posts to drive engagement.

    17:37

  • Encouraging Action

    Learn how to spur action on social media by leveraging Pinterest for direct sales and LinkedIn for business traffic, credibility, and blog-driven engagement.

    8:53

  • Choosing Social Media Platforms

    Master choosing social media platforms by aligning goals with the right channels, focusing on three key platforms, applying the 80/20 rule, and leveraging traffic drivers like Reddit, Flipboard, and StumbleUpon.

    7:10

  • Choosing Social Media Platforms Quiz

    Activity
04

Introduction To Content

4 lectures • 12min

  • Created or Curated?

    Differentiate created content from curated content across images, videos, and blogs, noting that created content is time-consuming but drives traffic, while curated content saves time but directs traffic elsewhere.

    1:51

  • Images

    Explore quick image creation and curated content for social media, including infographics, quotes, and promo visuals, using free tools like Kumba and a library of assets tailored to the client.

    2:30

  • Videos

    Learn how to use evergreen and curated videos, including testimonials and quick tips, to engage audiences, funnel traffic to articles on your site, and build trust without constant selling.

    3:31

  • Blogs

    Explore why blogs matter in social media, mastering listicle and article formats, curating content for your client, and balancing time, audience targeting, and calls to action.

    4:37

  • Foxy Scarfs Listicle

    Activity
05

Content Type For Each Platform

9 lectures • 55min

  • Introduction

    Match each platform’s content preference with the right formats to boost engagement. Learn how to curate content ethically on image platforms such as Pinterest, Snapchat, and Instagram.

    0:45

  • Pinterest

    Utilize Pinterest's long images and infographics to inspire, inform, and drive traffic by posting blog-ready visuals linked to recipes or books across boards and pins.

    5:26

  • Instagram

    Leverage Instagram as a visual inspiration platform by prioritizing stunning, square photography and short videos. Curate eye-catching food imagery, build community with credited reposts and thoughtful hashtags, avoiding hard sells.

    4:11

  • Snapchat

    Snapchat thrives on lighthearted, entertaining content—short videos, selfies with filters, and quick, imperfect snaps; avoid overselling or offensive posts to protect your client's image.

    2:40

  • Facebook

    Learn to boost Facebook engagement with short videos and varied visuals, avoiding text-only updates, using jab jab punch and a mix of status, image, video, and article content.

    5:36

  • Twitter

    Develop Twitter content strategies to boost engagement within 140 characters by mixing videos, gifs, images, and text, using hashtags and the jab jab punch approach without hard selling.

    4:35

  • Tumblr

    Learn how to tailor content for Tumblr's culture with memes, images, and gifs that entertain rather than advertise, while keeping posts opinionated, meaningful, or silly to engage readers.

    8:28

  • LinkedIn

    Learn to craft LinkedIn content using blogs, posts, and videos on an individual profile. Convey a consistent, value-driven message that highlights employees, inclusion, and company values.

    8:24

  • YouTube

    Master YouTube as a search engine by creating how-to videos, reviews, and trends, and learn to tailor client-owned video content with engaging, informative tones.

    14:59
06

Finding Curated Content

3 lectures • 18min

  • Introduction To Finding Content

    Learn to find curated content and apply rules: no sharing on Snapchat and YouTube; Instagram requires permission and credit; Pinterest repinning encouraged; Facebook, Twitter, and Tumblr encouraged; LinkedIn optional.

    0:49

  • Images & Videos

    Learn to manage images and videos with permission and credit, and curate Pinterest boards for recipes and content. Use manual sharing, saving, and a content calendar to schedule across platforms.

    10:40

  • Articles & Blog Posts

    Curate articles and blog posts for social media using Feedly and Digg, selecting sources and topics that align with clients, and schedule shares via Buffer.

    6:34

  • Curated content for 'The Secret Garden'

    Activity
07

Creating Images

2 lectures • 14min

  • Canva

    Learn to use Canva to create social media images quickly with ready-made templates, focusing on Pinterest pins, free download options, and customizing text, colors, and layouts.

    11:23

  • Pablo

    Batch create platform-specific social images, apply filters and backgrounds, shuffle visuals, and download ready assets to schedule Twitter posts with slogans and gifs for client engagement.

    2:35

  • Create images for The Secret Garden

    Activity
08

Creating Videos

5 lectures • 18min

  • Introduction To Videos

    Tailor local live video strategies and remote curated video content to boost exposure and sales.

    2:21

  • Live Streaming

    Discover how live streaming on Facebook and YouTube boosts exposure and engagement by showing real people behind the scenes, with practical local ideas like interviews and store tours.

    3:40

  • Recorded Videos

    Record and repurpose client videos for social media, post native Facebook videos with captions in square format, and use stock footage with captions to boost engagement.

    4:37

  • Hardware & Filming

    Create authentic, low-budget social videos with a smartphone and simple lighting. Share screen tutorials and short, unpolished clips across platforms with captions to boost engagement.

    3:39

  • Record a video for The Secret Garden.

    Activity

  • Editing & Exporting

    Learn to edit screen recordings and camera footage using Camtasia and Final Cut Pro, export optimized videos including square formats, and schedule for social platforms.

    3:42

  • Edit your video for The Secret Garden

    Activity
09

Creating Blog Posts

4 lectures • 26min

  • Introduction To Blog Posts

    Create blog posts to drive traffic from social media to client websites by leveraging WordPress or Squarespace, and keep posts image rich for higher engagement on Facebook and Pinterest.

    3:20

  • Content Frameworks

    Master proven social media content frameworks—how-tos, aggregation, listicles, behind the scenes, interviews, campaigns, product use cases, and news—to save time and mental energy while crafting engaging posts.

    11:07

  • Headline & Image

    Craft compelling headlines and pair them with properly sized images, then test styles and track results to maximize engagement across platforms.

    4:46

  • Content Upgrades

    Use content upgrades as lead magnets with a single clear call to action to drive email opt-ins, boosts shares, and increase ROI on social content.

    6:51

  • Headline Copywriting

    Activity
10

Scheduling

7 lectures • 59min

  • Introduction To Scheduling

    Master scheduling strategies for social media content by evaluating tools, optimizing timing across time zones, and using analytics to boost organic reach with consistent posting across platforms.

    6:02

  • Buffer vs Hootsuite

    Compare Buffer and Hootsuite to streamline posting with shuffle and streams. Upgrade to professional Hootsuite for $19 a month.

    11:42

  • Buffer

    Learn to use buffer to manage content, schedule posts, and export analytics for client work. Filter by most popular to assess what earned likes and clicks and why.

    3:36

  • Hootsuite

    Explore Hootsuite streams by platform, prioritize mentions and keywords to spark conversations, publish and schedule across Instagram, Twitter, and Facebook with auto-scheduler, calendar, and community management tools.

    2:56

  • Content Ordering Example

    Create a structured social media calendar by cross-posting chosen blogs and products across Instagram, Facebook, and Twitter, prioritizing top posts and curated content for consistent engagement.

    5:15

  • Alternative Scheduling Options

    Explore alternative scheduling options, including a block-content scheduling tool and IFTTT applets, while noting potential drawbacks for social media managers and the use of ghost accounts.

    4:30

  • Pinterest Scheduling

    Learn how to schedule Pinterest pins across boards using manual posting, Board Booster, Tailwind, and Buffer; explore pros and cons, analytics, and board-based campaigns to scale pin reach.

    24:39

  • Schedule content

    Activity