Course Curriculum

Social Media Management Crash Course: From Beginner to Pro

5sections
43lectures
3h 1mtotal

What you’ll learn

  • Understand what a social media manager does and how to grow brands using platforms like Instagram, TikTok, and LinkedIn

  • Learn how to plan and create content that connects with your audience and drives real results.

  • Discover how to manage daily tasks efficiently, boost engagement, and handle feedback like a pro.

  • Learn how to scale social media efforts, stay ahead of trends, and build a strategy that supports long-term growth.

01

Introduction to the course

4 lectures • 6min

  • Who this course is for

    Empower aspiring social media managers with a beginner-friendly, step-by-step path to managing brand accounts with confidence. Empower beginners and career switchers with simple steps to kickstart their social media journey.

    1:29

  • How the course is structured

    Discover a four-section social media management course structured as a 30-day, self-paced journey with practical tasks and resources, covering basics, content creation, day-to-day engagement, measurement, and scaling.

    1:49

  • What you will achieve by the end of this course

    Learn to manage multiple social media accounts, create content calendars, run audits, analyze data, engage communities, and optimize paid ads with essential tools and strategies.

    1:04

  • How to make the most of this course

    Become a skilled social media manager by taking notes, pacing yourself, completing assignments, and practicing with practical tasks while engaging with the community.

    1:19
02

Introduction to Social Media Management

12 lectures • 1hr 6min

  • Introduction to section

    Explore social media management through Ron's daily routine of creating engaging content, interacting with audiences, and analyzing trends across platforms to grow brands online.

    1:05

  • What is Social Media Management?

    Manage social media platforms strategically by planning, creating, publishing, and analyzing content across Instagram, Facebook, and beyond, while understanding your audience and tracking performance.

    4:19

  • Overview of Social Media Platforms

    Explore how Instagram, Facebook, LinkedIn, TikTok, X, YouTube, and Pinterest offer unique purposes for visual storytelling, community building, real-time updates, brand growth, and paid advertising.

    5:34

  • Why is social media management important to businesses?

    Discover how social media management drives brand awareness, customer engagement, and revenue by reaching your target audience. Leverage market insights and reputation management through proactive content strategies.

    6:26

  • How Brands Use Social Media to Grow

    Explore real life brand examples to see how social media expands reach, engages audiences, and drives business growth, and learn the social media manager's role in helping brands thrive.

    0:37

  • Nike as a Case Study

    Nike leverages storytelling and influencer marketing to sell a lifestyle on Instagram and TikTok, collaborating with top athletes like Jannik Sinner to inspire and engage fans.

    5:57

  • Key responsibilities of a social media manager

    Explore the core duties of a social media manager, from crafting authentic captions and managing platforms to understanding audiences, planning content, boosting engagement, analyzing analytics, and coordinating influencer collaborations.

    14:35

  • Understanding social media audiences and engagement

    Understand social media audiences to tailor content, choose right platforms, and boost engagement. Create audience personas (age, interests, and hangouts) and engage through DMs, comments, stories, reels, and open-ended questions.

    5:38

  • The role of content creation in social media management

    Learn how to use content to drive attention, trust, engagement, and sales in social media management, with visual, video, text, user-generated content, and interactive formats.

    8:11

  • How to plan content that works

    Plan content that works with content pillars: educational, entertaining, and promotional, for a balanced mix, boosting engagement and inspiration. Post 3–5 times, batch-create, and use scheduling tools to stay consistent.

    4:11

  • Introduction to social media analytics and performance tracking

    Track social media analytics to identify what content works, determine best posting times, and optimize engagement, reach, saves, and conversions through data-driven tweaks and clear calls to action.

    6:14

  • Common misconceptions about social media management

    Debunk common myths about social media management by emphasizing intentional posting, a clear content strategy, audience resonance, analytics, engagement behind the scenes, and that virality isn’t the main goal.

    2:56
03

Content Creation & Strategy

12 lectures • 56min

  • Introduction

    Explore content creation and strategy for social media managers, learn how to tailor and create content for platforms like Instagram, Facebook, Twitter, TikTok, and Pinterest, and understand different content types.

    0:41

  • What is content creation in social media?

    Discover how content creation turns ideas into posts, videos, carousels, stories, or blogs. Create purposeful content that educates, entertains, or inspires while aligning with brand goals and audience needs.

    4:06

  • Content is the Heart of Social Media

    Discover why content is the heart of social media, and learn to create engaging, valuable content guided by strategy that connects with your audience.

    1:25

  • Different types of social media content

    Discover how to use image, video, carousel, reel, live, text-based, and user-generated content to engage your audience. Align each format with your brand aesthetics and platforms to maximize impact.

    9:35

  • How to research for content ideas

    Research content ideas by tracking trends on TikTok, Instagram Reels, Twitter, and YouTube Shorts, and by analyzing competitors, engagement patterns, and audience input via questions.

    5:59

  • How to choose the right type of content

    Identify your audience first, then match content to your goals, testing formats like videos, carousels, tutorials, and testimonials. Track performance, refine your strategy, and keep experimenting.

    4:12

  • Essentials tools for content creation

    Discover essential tools for content research and idea generation, including Google Trends, Pinterest, Instagram and TikTok explore pages, Answer the Public, and Bozimo, plus creation tools like Canva and CapCut.

    4:17

  • What are content pillars and why they matter?

    Learn how content pillars define your brand's core themes to keep content focused, engaging, and consistent, while simplifying planning.

    3:28

  • How to build a winning content strategy

    Discover how to build a winning content strategy with clear brand goals, audience insights, and a balanced content calendar across formats to boost engagement and leads.

    10:24

  • How to choose the right content pillars

    Define your brand goals and audience to select 3 to 5 core content pillars that educate, sell, inspire, or entertain, using past content and competitors to refine.

    1:30

  • Aligning content with business objectives

    Align your content with clear business goals to drive real results, using product tutorials, testimonials, and time-limited offers to boost sales, community building, and brand awareness.

    4:07

  • What is a social media audit and why it matters?

    Learn how a social media audit acts as a health check for your strategy, revealing what works and what doesn’t, and how to improve content, engagement, and growth.

    5:52
04

Day-to-Day Management & Engagement Strategies

8 lectures • 34min

  • Introduction

    0:30

  • How to stay productive and organized as a social media manager

    Boost productivity and stay organized as a social media manager with a clear workflow. Use scheduling tools, content calendars, batch creation, and analytics to manage engagement and prevent burnout.

    8:03

  • What Are the Daily, Weekly, and Monthly Tasks of a Social Media Manager?

    Discover the daily, weekly, and monthly tasks of a social media manager, from monitoring and engaging in real time to content planning, scheduling, performance analysis, and competitor insights.

    8:24

  • How do you keep engagement high ?

    Keep engagement high by creating engaging content with conversation starters, mixing formats like carousels and reels, and actively replying in comments, DMs, and stories.

    5:34

  • How do you know when your strategy needs a change?

    Monitor engagement, analytics, and audience feedback to identify signs your strategy needs a refresh. Experiment with formats, adjust posting schedules, and stay aligned with evolving trends and algorithms.

    1:52

  • How to effectively manage multiple social media accounts

    Manage multiple social media accounts efficiently using tools like Hootsuite and Buffer, plus a content calendar, batch creation, and platform-specific posts. Track analytics, automate where possible, and delegate when needed.

    3:52

  • Best practices for community engagement and building relationship

    Master community engagement and relationship-building practices on social media by being responsive, starting conversations with open-ended questions, recognizing members, sharing their UGC and testimonials, and collaborating with others.

    4:14

  • Handling negative feedback on social media

    Handle negative feedback on social media by replying quickly, politely, and empathetically, and offering solutions. Move conversations to dms or email for personalized resolutions and demonstrate transparency to build trust.

    1:50
05

Measuring Success & Scaling Your Social Media Efforts

7 lectures • 20min

  • Introduction

    Learn to measure success, interpret analytics, optimize your performance, and scale your social media strategy effectively to make an impact.

    0:40

  • How Do You Measure Social Media Success?

    Measure social media success beyond followers by tracking engagement rate, reach, impressions, click-through rate, and conversions. Learn to boost engagement and conversions with social proof, timing, visuals, and sentiment management.

    9:42

  • What Are the Best Ways to Scale and Grow?

    Discover how to scale on social media by measuring engagement, doubling down on best performing content, repurposing across platforms, and using retargeting ads, lookalike audiences, automation, and outsourcing.

    1:29

  • How to create performance reports for clients

    Demonstrate how to craft monthly performance reports that tell a data-driven story for clients, align goals with SMART criteria, track engagement, reach, conversions, and outline actionable next steps.

    3:46

  • The Role of A/B Testing in Optimizing Social Media Strategies

    Learn how A/B testing optimizes social media strategies by comparing two content versions to see which performs better, testing CTAs, post formats, and caption styles to drive sales.

    1:18

  • How to stay updated with social media trends and algorithm

    Stay updated on social media trends and algorithm changes by using Google Alerts, following reliable news sources, joining industry communities, and experimenting with features like reels and threads across platforms.

    1:20

  • Building long term growth strategies for sustainable success

    Build long term growth through sustainable strategy by forming a true community, staying consistent, engaging with comments and dms like a friend, and batch creating content.

    1:49