Course Curriculum

Social Media Management Made Simple For Beginners

10sections
28lectures
2h 13mtotal

What you’ll learn

  • Be able to maintain an engaging and relevant Social media presence for their business

01

Introduction

1 lecture • 1min

  • Introduction

    Watch all the video modules before implementing social media practices for your business, and connect with the instructor on Facebook, Twitter, LinkedIn, YouTube, and Instagram for questions.

    0:44
02

Google Your Business

2 lectures • 9min

  • How to Add your Business on Google

    How to Add Your Business on Google My Business.

    5:03

  • How to Edit your Business on Google

    Edit an Existing Listing on Google

    4:00
03

Create your Website/Blog

2 lectures • 12min

  • How to Create your Website on Wordpress

    Learn how to create a WordPress website with Bluehost, set up a domain, install WordPress, customize themes, publish posts, and configure pages and homepage settings.

    8:50

  • How to Create your Email with Your Domain

    How to Create your Own Email with a Professional Domain Name

    3:25
04

Social Media Introduction

3 lectures • 11min

  • Benefits of Social Media

    Discover how social media marketing delivers exposure, branding, fans, and increased traffic, on two networks like Facebook and YouTube, while boosting Google rankings.

    3:17

  • Curate Vs. Created Content

    Learn the difference between curated and created content, including traffic and branding, and why mixing both types helps you guide calls to action and grow your audience.

    2:10

  • How to Curate Content

    Curate social media content using the content curation cheat sheet and trend tools like Google Trends to spark ideas and share across Facebook, Twitter, and LinkedIn.

    5:26
05

How to Create Graphics

4 lectures • 19min

  • Canva

    Create a Canva social graphic by choosing Instagram post size, adding text and imagery, adjusting colors and transparency, and including branding before exporting with a transparent background.

    6:03

  • Crello

    Learn to create an animated post in Crello, customize text, fonts, colors, and spacing, add images and stickers, apply animated backgrounds, and export as mp4 saved to the Crello board.

    4:45

  • Pablo

    Learn to create graphic posts with Pablo by Buffer, a free tool, uploading images, applying filters, selecting optimal sizes for platforms, adding header and caption text, and downloading or sharing.

    3:53

  • Adobe Spark

    Create engaging social graphics with Adobe Spark by choosing templates or starting from scratch, customizing text, images, fonts, colors, and branding, then download for posting.

    4:10
06

How to Create Videos

4 lectures • 21min

  • Quik App

    Create a video in the quick app by selecting photos and videos, adding text overlays, fonts, filters, and graphics, adjusting focus and duration, then share or download.

    3:51

  • iMovie (iOS)

    Create a new iMovie project on iOS, combine videos, photos, and music, apply themes and transitions, edit titles, export the video at 720p, and save for sharing.

    5:12

  • Filmora

    Learn to edit videos with filmora, a simple cross-platform editing app for Windows and Mac. Upload media, add logo, crop, cut, apply transitions, text, and export to mp4.

    8:41

  • Loom Recorder

    Use the Loom Chrome extension to record your screen and webcam, choose window or screen capture, trim and download the video, and share via clipboard for your students or followers.

    3:41
07

Creating and Writing Blog Posts

2 lectures • 5min

  • Writing on Quora

    Learn how to write your first blog post on Quora, including creating a blog, composing a 400-500 word post with a title, images, and hyperlinks, and sharing to social media.

    2:14

  • Writing on LinkedIn

    Write a LinkedIn article to target industry leads and boost visibility by crafting a keyword-focused headline, adding images, headings, bullets or numbers, and sharing across networks.

    2:22
08

Scheduling Your Social Media

3 lectures • 11min

  • Scheduling on Facebook

    Learn to schedule Facebook posts using the native scheduler, upload photos or videos with a title and text, tag pages or people, and use calendars to plan and publish.

    3:01

  • Social Pilot Scheduler

    Learn to use Social Pilot to schedule posts across Pinterest, Facebook, Twitter, LinkedIn, and Instagram by connecting accounts, setting recurring schedules, and queuing content for posting.

    7:33

  • Scheduling Calendar

    0:02
09

Social Media Strategies

2 lectures • 9min

  • What is Your Goal?

    Set social media goals for your small business, including brand awareness, engagement, leads, and customer support, and use weekly short videos or live videos to boost loyalty and referrals.

    3:52

  • What to Post?

    Follow three pillars: education, entertainment, and engagement, with do-it-yourself tutorials, short industry tips, local stories, polls, and giveaways.

    4:45
10

Facebook

5 lectures • 36min

  • Facebook Page Optimization

    Learn to optimize your Facebook business page by setting a profile logo, cover media, and a clear call-to-action, plus about information, vanity URL, Google meta description, and automated responses.

    4:15

  • Create a Facebook Page from Scratch

    learn to create a facebook page from scratch, choose a business template, set profile photo, cover, about with keywords, and configure essential settings.

    9:27

  • Understanding Facebook Insights

    Use the overview tab to read Facebook page insights. See reach, engagement, and post performance across video, photo, link, and status, including optimal posting times.

    3:38

  • Facebook Boost Post

    Boost a Facebook post by selecting content with strong engagement, using audience insights to target audiences, and setting a budget and duration for optimal reach.

    3:17

  • Create a Facebook Ad (Brand Awareness)

    Create a brand awareness Facebook ad using Ads Manager, defining your audience by demographics, interests, and behaviors, choosing placements, and setting a daily budget to reach local prospects.

    15:16