Course Curriculum

Social Media Management Mastery: 7-Day Complete Guide

7sections
40lectures
3h 31mtotal

What you’ll learn

  • Build social media strategies that connect a brand’s goals, target audience, platforms, content, and KPIs rather than simply posting for the sake of posting.

  • Create strategic content using content pillars, different social media formats, effective copywriting frameworks, and a consistent visual brand identity.

  • Manage social media accounts professionally, including content planning, publishing, community management, engagement, workflows, and client communication.

  • Understand how social media algorithms work and use engagement, relevance, watch time, and retention to improve content performance.

  • Use analytics and KPIs to evaluate social media performance, identify what is working, and make informed recommendations based on business objectives.

  • Work with clients professionally, from discovery and understanding their business goals to developing strategies, managing expectations, and reporting on result

  • Build practical portfolio projects including content strategies, content calendars, client discovery documents, KPI frameworks, and social media reports.

  • The business side of social media management, including positioning services, creating offers, finding clients, pitching, onboarding, and building systems.

01

The Foundations of Professional Social Media Management

7 lectures • 33min

  • Introduction

    1:25

  • The Social Media Landscape: A Platform-by-Platform Strategic Tour

    A Platform-by-Platform Strategic Tour Breaks down the strategic purpose of each major platform (LinkedIn, Facebook, Instagram, Pinterest, TikTok, YouTube, X, WhatsApp/Telegram) so you can make informed platform decisions for a client from day one.

    7:18

  • The Modern Social Media Manager: Manager vs. Creator vs. Strategist

    Differentiates the three roles inside "social media" work and shows, with a before/after reporting example, what separates a professional manager from someone who just "posts."

    6:08

  • How Social Media Algorithms Actually Work

    An animated explainer on what algorithms are optimising for on each platform, and how to align client content with platform goals instead of trying to "beat" the algorithm.

    5:42

  • The Client Discovery Blueprint

    A role-play-driven lesson on the questions to ask in a first client conversation, so you walk in as a strategic partner rather than a post-scheduler.

    5:01

  • Defining Success: Setting KPIs

    An animated-chart lesson on choosing and setting the right KPIs for a client campaign, so success is measurable rather than vague.

    5:09

  • Day 1 Challenge: The Strategic Foundation (Portfolio Piece)

    Your first portfolio piece, apply everything from Day 1 to build a strategic foundation document you can show real clients.

    2:26
02

Day 2: Audience Research & Brand Strategy

5 lectures • 25min

  • Building Audience Personas That Actually Drive Strategy

    How to build a real audience persona — not a guess — that becomes the foundation for every content and strategy decision that follows.

    6:14

  • Mapping the Customer Journey

    How to design content for each stage of the customer journey, from first awareness to taking action, instead of jumping straight to "buy now."

    6:11

  • Crafting a Unique Brand Voice & Identity

    How to define a consistent, authentic brand voice and apply it across a client's content so their brand sounds like itself everywhere.

    4:55

  • Competitive Analysis: How to Legally Spy & Benchmark

    A practical framework for researching and benchmarking competitor accounts to inform a client's content and positioning strategy.

    5:17

  • Day 2 Challenge: The 1-Page Strategy Brief

    Build the single most important strategic document you'll create for a client: a 1-page brief that proves you understand their brand and have a plan.

    2:29
03

Day 3: Content Creation That Converts

5 lectures • 25min

  • Mastering Content Pillars

    How to build a balanced set of content pillars so you never stare at a blank content calendar again.

    5:32

  • Content Formats Deep Dive: One Idea, Multiple Executions

    How to repurpose a single piece of content into multiple formats, so you create smarter instead of starting from scratch every day.

    4:59

  • Copywriting for Social Media (The AIDA Framework)

    Teaches the AIDA framework for writing captions/copy that move a reader from attention to action, with before/after examples.

    6:35

  • Building a Visual Identity

    How to build a visual identity that makes a client's content instantly recognizable across every post.

    5:12

  • Day 3 Challenge: Create 1 Week of Content

    Build a full week of content (7 posts) for the course's mock client:  your first true portfolio starter piece.

    2:34
04

Day 4: Planning, Campaigns & Workflow Systems

6 lectures • 26min

  • DAY 4 INTRODUCTION

    You will learn to build a content calendar, plan a full campaign, choose the right tech stack, and batch content while managing client approvals.

    2:10

  • Building a Professional Content Calendar

    Building a content calendar that turns posting from a daily scramble into a predictable system that builds real client trust.

    5:26

  • Campaign Planning: From Big Idea to Executable Steps

    Turning a single campaign idea into a fully planned, story-driven rollout with clear, executable steps a client can actually follow along with.

    6:58

  • Your Essential Social Media Management Tech Stack

    The tools that actually support a social media manager's day-to-day workflow, and why they're there to amplify strategy, not replace it.

    4:48

  • Workflow Mastery: Batching Content & Managing Approvals

    How to batch two weeks of content in one sitting and run a client approval process that doesn't turn into an endless back-and-forth.

    3:45

  • Day 4 Challenge: Your 2-Week Batching Workflow

    3:07
05

Day 5: Engagement, Community & Paid Ads

6 lectures • 27min

  • Organic Growth & Engagement Tactics

    6:52

  • Leveraging Trends, Keywords & Creator Partnerships

    4:43

  • Community Management

    4:53

  • Crisis Communication: Handling Negativity & Bad PR

    4:57

  • Running Paid Ads Across Platforms

    Running Paid Ads Across Platforms An introduction to running paid social ads across platforms, and how paid strategy supports organic growth.

    3:35

  • Day 5 Challenge: Community Engagement & Crisis Playbook

    1:57
06

Analytics & Growth Optimization

5 lectures • 32min

  • Why Analytics Matter

    Why Analytics Matter Description: Why tracking analytics — not just posting — is what lets a social media manager charge premium rates and prove real value.

    6:45

  • Key Metrics That Matter

    Key Metrics That Matter The specific metrics every professional tracks: engagement rate, views/reach, CTR/conversions, follower growth, and sentiment.

    7:34

  • Platform Analytics Deep Dive

    Platform Analytics Deep Dive What each platform's dashboard actually rewards — from TikTok watch time to Instagram saves to LinkedIn audience data.

    9:04

  • Turning Data Into Strategy

    Turning Data Into Strategy How to translate raw dashboard numbers into a clear, client-facing growth narrative.

    6:38

  • Day 6 Challenge: From Data to Strategy

    Day 6 Challenge: From Data to Strategy Analyse a real dataset and turn it into a strategy document — the exact skill that separates data-literate managers from the rest.

    2:15
07

Day 7: The Business of Social Media Management

6 lectures • 43min

  • Introduction-

    Day 7: The Business of Social Media Management Price and package services, pitch and close clients, build a personal brand, and create a plan to scale beyond 1:1 work.

    1:56

  • Pricing & Packaging Models

    Pricing & Packaging Models How to price on value, package your services clearly, and structure offers that build toward retainer relationships.

    11:07

  • The Art of the Pitch

    The Art of the Pitch Description: How to run a client-focused pitch and discovery call that gets you the meeting and then the client.

    11:48

  • Building Your Personal Brand

    Building Your Personal Brand How consistency, credibility, and content combine to build a personal brand that attracts clients and opportunities on its own.

    6:44

  • Scaling Your Business & Staying Ahead

    Scaling Your Business & Staying Ahead How to scale beyond one-to-one client work through outsourcing, new revenue streams, and a system for staying current in the industry.

    9:09

  • Day 7 Challenge: Build Your Ready-to-Sell Business Toolkit

    Day 7 Challenge: Build Your Ready-to-Sell Business Toolkit Your final challenge, step into the role of business owner and build a complete, ready-to-use business toolkit.

    1:47