Course Curriculum

Social Media management With AI Gemini, Canva, Meta and X

7sections
12lectures
1h 1mtotal

What you’ll learn

  • Prompt generation

  • Social Media Scheduling

  • Canva AI tool for generating graphics

  • Social Media content mix and calendar with Facebook, X, Twitter

  • Idea generation with Generative AI

  • Brand Voice and Tone

  • Brand image with a focus on Typography and Colors

01

Introduction

1 lecture • 2min

  • Introduction

    Discover how your input shapes AI-generated content and explore theoretical and creative concepts to master social media management with AI.

    2:27
02

Brand Voice and Tone

1 lecture • 14min

  • Brand voice and tone

    Define your brand voice and tone to build trust and emotional alignment, then translate values into a cohesive brand image with color palettes, typography, and content formats.

    14:13

  • Brand voice and tone quiz

    Activity
03

Social Media Scheduling

3 lectures • 7min

  • Meta business suite scheduling

    learn to schedule posts with the meta business suite's built-in tools for months-ahead publishing at no cost, and build a unified Instagram and Facebook portfolio.

    4:26

  • Twitter scheduling

    Schedule posts on X by tapping post at the bottom left corner, then selecting schedule and adding content. Use drafts to manage multiple posts on X.

    0:56

  • Content Mix

    Design a balanced content mix by combining entertainment, influencer content, user-generated posts, announcements, and promotions, following an 80/20 rule where 80% informs, educates, or entertains and 20% promotes.

    1:25

  • Social Media Scheduling quiz

    Activity
04

Chapter 4 AI System for Ideas

2 lectures • 7min

  • Post Ideas

    Learn how to build an AI idea-generation system for social media using Google Gemini, brand PDFs, guardrails, and an Excel-ready output to craft entertainment and promotional post ideas.

    5:35

  • Post descriptions

    Learn to generate effective post descriptions and captions for social media using prompts, brand voice tools, and mapping post ideas to descriptions, then compile them in an Excel sheet.

    1:29

  • AI system for ideas quiz

    Activity
05

Canva AI and Veed

2 lectures • 15min

  • Canva Brand Kit

    Leverage Canva AI tools to configure your brand kit with fonts, colors, and brand voice and tone, then generate consistent content graphics for social media.

    9:03

  • Canva AI tools

    Explore Canva AI tools for social media content creation, using the elements tab, Canva AI, and Magic Media to generate quizzes, buttons, images, and videos for Instagram posts.

    6:09

  • Canva tool quiz

    Activity
06

Social Media Calendar

1 lecture • 11min

  • Social media calendar

    Design and schedule a 15-post social media calendar using Canva, crafting myth busting posts about university funding in Malawi, all aligned with on brand colors.

    10:55
07

Final section

2 lectures • 5min

  • AI tool pricing

    Understand the cost plus credit pricing model for ai tools by evaluating subscriptions and per credit usage, testing with free trials, and comparing tools via reviews and directories.

    2:18

  • Creative responsibility

    Develop creative responsibility in social media management by curating and interpreting AI output, truthfully expressing the brand story while building real-life communities and disclosing AI involvement.

    2:25