Course Curriculum

Social Media Manager Course: LinkedIn, Content, 300+ Tools

8sections
9lectures
6h 55mtotal

What you’ll learn

  • Build a social media manager toolkit with 8 interactive HTML files and 51 working parts: planners, builders, calculators, banks and checklists.

  • Adapt 261 ready tools from the slides to your company pages: templates, checklists, formulas, post openers, reply texts and approval phrases.

  • Write a one-page social media strategy that links a business goal to a social goal, audience, channels, brand voice, metrics and resources.

  • Plan a month of content with a calendar, a brief for each post, backward deadlines and an approval rule your manager has agreed to.

  • Map the social media manager role next to marketing, sales, support and HR, and choose the channels one person can run within a working week.

  • Set up content pillars with shares, formats by channel, voice rules and a topic bank, so each planned post has a pillar and a source.

  • Write posts with a hook bank, six post structures, a call-to-action bank and a 12-point check before publishing.

  • Run a LinkedIn company page for B2B: a 15-point page checklist, a format picker, an employee sharing kit and a weekly page routine.

  • Reply to comments, messages, complaints and negative feedback with a reply bank, an escalation table and a first-hour plan.

  • Calculate engagement rate, click-through rate, follower growth and visit-to-request conversion, then present a one-page monthly report.

01

Social Media Manager Role: Role Map and Channel Choice (31 Tools)

1 lecture • 52min

  • Social Media Manager Role: Role Map, Channel Picker, Week Plan (31 Tools)

    Tools in this lecture: Role Map and Channel Picker (HTML) with a role map, neighbor cards, post request form, channel picker, week planner and access list, plus 24 ready tools on the slides. Sort tasks into what you own, what you decide together with marketing, sales, support and HR, and what belongs to another owner. Answer three questions for each channel, count content hours and reply time, and choose one primary channel and up to two supporting channels. Practical assignment: fill in the role map for your company with three columns, your neighbors and one primary channel with its weekly hours.

    52:09
02

Social Media Strategy: One-Page Strategy, Goals, Audience (35 Tools)

1 lecture • 51min

  • Social Media Strategy: Account Audit, Goal, Audience, Metrics (35 Tools)

    Tools in this lecture: One-Page Strategy (HTML) with an account audit, goal builder, audience cards, channel jobs, voice line, metric selection, and resources and rhythm, plus 27 ready tools on the slides. Audit current accounts and the last ten posts, then decide for each account: keep, fix or park. Turn a business goal into a social goal with a number and a date; describe the user, the decision maker and the budget holder. Practical assignment: fill in the one-page strategy for your company with a goal, audience, channels, a voice line and three metrics.

    50:37
03

Content Pillars: Content Mix, Brand Voice, Topic Bank (49 Tools)

1 lecture • 51min

  • Content Pillars: Pillar Cards, Share Mix, Voice Rules, Topics (49 Tools)

    Tools in this lecture: Content Pillars Builder (HTML) with an audience question list, pillar cards, share mix, formats by channel, voice rules, topic bank and month check, plus 41 ready tools on the slides. Collect audience questions from sales, support and comments, and group them into 4–6 content pillars with an owner for the material. Split the monthly number of posts by pillar shares, and compare target shares with what was actually published last month. Practical assignment: build the content pillars for your company with shares, formats by channel, voice rules and a month check.

    51:03
04

Content Calendar and Workflow: Briefs, Approvals, Reuse (33 Tools)

1 lecture • 52min

  • Content Calendar: Monthly Plan, Brief, Approval Rule, Repurposing (33 Tools)

    Tools in this lecture: Content Calendar Planner (HTML) with a publishing rhythm calculator, monthly calendar, content brief, workflow dates, approval rule and log, repurposing plan and scheduling checklist, plus 25 ready tools on the slides. Count how many posts fit into the available content hours and keep a reserve before filling the calendar. Set brief, draft, approval and scheduling dates backward from the publishing day; separate routine posts from posts that need explicit approval. Practical assignment: build next month's content calendar with eight fields per row, a named approver and an approval rule agreed with your manager.

    51:52
05

Writing Social Media Posts: Hooks, Structures, Calls to Action (65 Tools)

1 lecture • 50min

  • Writing Posts: Hook Bank, Post Builder, CTA Bank, Checklist (65 Tools)

    Tools in this lecture: Post Template Kit (HTML) with a hook bank, post builder, call-to-action bank, channel versions, rewrite trainer and pre-publish checklist, plus 58 ready tools on the slides. Choose one of six post structures for the pillar, write the first line from seven opener types and end with a single ask. Adapt one post for LinkedIn, Instagram and YouTube, and practice rewriting weak drafts without changing the facts. Practical assignment: write three checked posts for your company's next week, each with a structure, a first line and one ask.

    50:09
06

LinkedIn for B2B: Company Page, Formats, Employee Advocacy (24 Tools)

1 lecture • 53min

  • LinkedIn Company Page: 15-Point Checklist, Formats, Employee Kit (24 Tools)

    Tools in this lecture: LinkedIn Page Plan (HTML) with a 15-point page checklist, format picker, employee sharing kit, page numbers and weekly routine, plus 18 ready tools on the slides. Check the company page in four groups, write the tagline and the first line of the overview, and list the gaps with an action and an owner. Choose formats for your situation, prepare a sharing message with captions for employees, and record page figures with their source. Practical assignment: audit your company's LinkedIn page with the checklist and close its top three gaps in one page plan.

    52:42
07

Community Management and Crisis Replies: Reply Bank (53 Tools)

1 lecture • 52min

  • Community Replies: Reply Bank, Escalation Table, First Hour Plan (53 Tools)

    Tools in this lecture: Reply Bank and Escalation (HTML) with a reply bank, escalation table, public-or-private decision, hide-delete-block guide, first-hour checklist, reply trainer and message log, plus 45 ready tools on the slides. Prepare replies for eight message types, from thanks and simple questions to complaints, negative comments, provocation and a company mistake. Name who replies, who resolves and by when; decide what stays public and what moves to a private message; draft a holding statement. Practical assignment: complete a reply bank for your company with eight message types, named escalation owners and response times.

    52:00
08

Social Media Analytics and Reporting: Metrics, Monthly Report (30 Tools)

2 lectures • 54min

  • Analytics: Metric Calculator, UTM Builder, Post Review, Report (30 Tools)

    Tools in this lecture: Monthly Report Builder (HTML) with a data sheet, metric calculator, UTM builder, post review, keep-change-stop decision and six-part report, plus 23 ready tools on the slides. Calculate engagement rate, click-through rate, follower growth, monthly change and visit-to-request conversion from your own numbers. Tag links so website visits can be traced to a channel, review the best and the worst post, and decide what to keep, change or stop. Practical assignment: build last month's report for one channel with five metrics, the best and worst post and one decision.

    52:49

  • BONUS: Choose Your Next Step

    1:28