Course Curriculum

Social Media Marketing 101: Facebook Marketing and Paid Ads

5sections
25lectures
3h 58mtotal

What you’ll learn

  • Understand the difference between organic social media posting and intentional, goal-driven marketing.

  • Learn how to define, research, and create detailed Customer Avatars/Personas to ensure your content and ads are seen by the right people.

  • Set up and fully optimize a high-quality Facebook Business Page and connect it to an Instagram Professional Account.

  • Become comfortable using the Meta Business Suite and the powerful Meta Ads Manager—the professional control center for all Meta advertising.

  • Learn how to plan engaging, value-driven content (images, videos, text) using a content calendar to build an organic following.

  • Understand the essential hierarchy of Ads Manager: Campaign → Ad Set → Ad, and how to correctly set up your Business Manager and Ad Accounts.

  • Learn what the Meta Pixel is, why it is critical for measuring success, and get hands-on experience installing it on a website.

  • Know which of Meta's 11 campaign objectives (e.g., Traffic, Leads, Sales, Engagement) is the correct choice for any business goal.

  • Pinpoint potential customers using Meta's vast database of interests, demographics, and behaviors.

  • Learn the AIDA formula for writing persuasive ad copy and apply best practices for designing scroll-stopping ad images and videos.

  • Master the art of Split Testing (A/B testing) different audiences, creatives, and offers to systematically discover what drives the lowest cost results.

01

Social Media Marketing Fundamentals (The 101)

3 lectures • 22min

  • Course Introduction and Outline

    Discover how to plan, create, and manage Facebook ad campaigns to drive sales, target the right audience, and measure ROI using Ads Manager and insights.

    5:02

  • Facebook Marketing as a Case Study

    Master Facebook marketing by combining organic content and paid ads to promote brands, engage audiences, and drive sales, from creating business pages to tracking conversions with Pizos.

    2:08

  • Creating and Branding a Facebook Personal Page

    Learn how to create and brand a Facebook personal page for a brand, including setting up a business Gmail, logo, cover photo, and profile details to establish a professional identity.

    14:55
02

Facebook Page for Businesses and Brands

4 lectures • 35min

  • Create Business Page

    Create a Facebook business page by navigating to pages, clicking the create new page button, entering a page name and choosing an education category, then confirming the page is created.

    0:58

  • Basic Branding Skill for Facebook (Generative AI for Facebook Branding)

    Brand your Facebook page with Gemini and Canva AI to create a logo and cover photo, craft a concise bio, and add social links for a polished page.

    19:01

  • Page Settings and Organic Invitations

    Learn to refine your Facebook about page and page details, manage settings and page setup, and grow organic followers by inviting friends from the more tab.

    5:18

  • Branding in Concept and Design (Facebook Version)

    Brand your Facebook page with Canva by designing logos and covers, using templates, colors, and elements; leverage AI tools for design ideas and prepare content for Facebook.

    9:42
03

Content Creation with Generative AI

9 lectures • 1hr 59min

  • Introduction to Creating Facebook Contents

    Explore the Facebook contents creation process using the inputs panel to craft posts with text trap content, colors, or blank pages, and learn to use photos and videos.

    1:54

  • Introduction to Meta Business

    Explore Meta Business Suite as a comprehensive Facebook management tool, covering post creation, scheduling, ads manager, inbox, analytics, and creator market space for social media managers.

    2:19

  • Creating a Content Calendar with Generative AI

    Build a 30-day Facebook content calendar for BloodTech Academy using Generative AI to plan posts across short form content, graphics, and video content, with infographics and code cards.

    8:41

  • Creating a Textual Content

    Create textual content on a colored background for Facebook ads using Gemini, promoting the Bilatech Academy Tech Scholarship with a clear apply CTA, and plan posting, comments, and boosting.

    8:53

  • Creating an Infographics (Replaces Carousel)

    Design and post Facebook infographics as a carousel replacement, using Canva templates, brand colors, five cues on AI automation, content creation, AI-assisted coding, data-driven social media management, and virtual assistants.

    29:31

  • Creating Facebook Reels with Generative AI

    Learn to create engaging Facebook reels using generative AI, scripting, and voiceover with consistent Blood Tech Academy visuals for behind-the-scenes content.

    37:18

  • Basic Video Reels Edit on Capcut

    Learn CapCut basics for editing video reels with auto captions and templates. Export your finished reel and prepare to post across social media.

    10:28

  • Reels Content on Facebook

    Post a Facebook reel by selecting the photo/video icon, copy the Gemini caption about the library of free tech courses, and schedule the post for later.

    5:55

  • Creating a Quote Card (Replaces Flyers)

    Design a code card for Facebook using Canva, customize it with brand colors, and craft captions and CTAs to boost engagement and scheduling posts.

    13:59
04

Facebook Marketing Setup and Ads Strategy

5 lectures • 32min

  • Get a Fundable Card for Ads Spend

    Create a Gray virtual card, complete identity verification, fund the wallet with naira, convert to dollars, and use the card to fund your Facebook ads account.

    2:38

  • How to Fund Your Facebook Ads Account

    Fund your Facebook ads account by using Meta Business Suite to add funds via ad funds, using a debit or credit card, topping up to $5,000.

    2:35

  • How to Create a Buyer's Persona

    Create a buyer persona to understand your audience and guide social media ad targeting, using a structured template to define demographics, background, job, age, income, lifestyle, and goals.

    16:13

  • Facebook Insights for Audience Settings

    Learn to use Facebook insights and Ad Center to analyze audience demographics, locations, devices, and ad performance, then create and refine buyer personas for your tech education brand.

    4:09

  • Templating a Buyer Persona During Ads Setup

    template a buyer persona in Facebook ads setup using the ad center to define an audience, age 18–35 in Nigeria, grad school, single, with relevant interests, and save it.

    6:05
05

Types of Facebook Ads Campaigns and Performance Metrics

4 lectures • 30min

  • Automated Ads Campaign

    Explore how to set up automated Facebook ad campaigns using ads center and ads manager, define audience interests and location, design Canva visuals, run A/B tests, set budgets, and publish.

    12:33

  • Traffic Ads Campaign

    Create an automated Facebook ad in Meta business suite to grow page likes, targeting Nigeria users 18+ with tech interests such as graphic design and online marketing.

    6:23

  • Sales Ad Campaign

    Promote your website with a Facebook traffic ad crafted by Meta AI, featuring a conversion-focused copy and carousel, targeting Nigeria and Ghana aged 18–36 with business and marketing interests.

    8:44

  • Engagement Ads Campaign

    Learn to run engagement-focused Facebook ads by boosting posts, testing strategies without buttons, and targeting Nigerians to maximize likes and comments in a one-day budget campaign.

    2:47