Course Curriculum

Social Media Marketing 2026: Content, Brand, Sales, Ads, AI

8sections
28lectures
1h 58mtotal

What you’ll learn

  • Create effective and engaging social media content that drives attention, engagement, and conversions

  • Understand the principles of modern marketing and how to apply them across social platforms

  • Learn how to sell through social media by using persuasive content, emotional triggers, and sales psychology

  • Build a strong social media presence and grow a loyal following from scratch

  • Understand how influencer marketing works and how to collaborate with influencers to boost visibility and credibility

  • Develop a unique brand identity that connects with your audience and supports long-term growth

  • Gain a clear understanding of social media algorithms and how to make them work for your content

  • Master content strategies and posting schedules tailored to different algorithms (Instagram, TikTok, Facebook...)

  • Build a complete social media marketing strategy—from audience research to execution and analytics

01

Introduction To Social Media Marketing

1 lecture • 4min

  • Introduction To Social Media Marketing

    4:14
02

Social Media Algorithms

1 lecture • 12min

  • Module 2: Social Media Algorithms

    12:26
03

Building a Social Media Strategy

1 lecture • 6min

  • Building a Social Media Strategy

    Define clear goals and identify your audience to shape a social media strategy across key platforms. Measure performance, refine tactics, and engage followers to drive awareness and growth.

    5:52
04

Branding

1 lecture • 8min

  • Module 4: Branding

    Define your brand's mission, vision, and audience to shape a consistent identity across touchpoints. Grow trust by aligning what customers get, hear, and see on social media.

    8:20
05

How to Create Effective Social Media Content?

7 lectures • 24min

  • Quantity and Quality

    Post frequently while ensuring every piece adds value, balancing quantity with quality to keep your audience engaged, signal activity to algorithms, and foster trust and loyalty.

    1:38

  • Short-Format Videos

    Master short-format videos to boost engagement and growth by crafting a compelling hook, a persuasive sub hook, delivering value, and a clear call to action across platforms.

    5:52

  • Short-Format Videos as TV Shows

    Create short format video series styled as a tv show to deepen customer connections with daily episodes, authenticity, behind the scenes content, educational tutorials, product reviews, and influencer marketing collaborations.

    3:33

  • Platform Features

    2:03

  • Lives and Comments

    Go live on social platforms to boost engagement and real-time connection, using a question box and a clear theme. Encourage comments with strategic gaps and polarizing topics.

    3:46

  • How to Optimize Your Content (TikTok SEO)

    Learn how to optimize content for TikTok's search engine by aligning video content with its title, description, and hashtags, and by using keyword overlays and spoken keywords to boost discoverability.

    2:41

  • Tips For Increasing Engagement (Likes, Comments, Views, Followers)

    Learn Instagram secrets for post success by prioritizing content quality and audience engagement over hashtags and follower count, and boost reach with shareable, relatable, educational reels.

    4:38
06

Sales

11 lectures • 38min

  • Building Trust

    3:04

  • Psychological Effects in Marketing

    Master how first impressions, brand positioning, and frequency shape customer decisions, and leverage fear of missing out and the compromise effect to guide choices in marketing.

    4:49

  • Psychological Effects in Marketing PDF

    0:01

  • Make Customers Stay, Building a Community, Overdelivreing

    Foster customer retention by building a community around your brand, offering exclusive updates and incentives, and overdelivering to spark word of mouth growth.

    4:43

  • Secrets Behind Luxury Brands

    Shape perception and exclusivity through surreal ads, showing a black purse to imply rarity while a red purse offers an accessible entry point, and harness scarcity to boost demand.

    3:10

  • Online and Offline Stores, Making an Event

    Bridge online and offline shopping by linking store doors with a QR code to drive 24/7 access, then create instagrammable events to generate organic reach and ambassadors.

    2:37

  • Pricing

    Shift from price wars to value-driven pricing by delivering ten times the value, earning trust through results, and leveraging premium perception to ignite brand-loyal word-of-mouth.

    4:06

  • Target Group, Niche and Brand Flexibility

    Define your target group with precise demographics and interests to avoid broad targeting and wasted ad spend; then carve a specific niche and expand while preserving your core brand identity.

    5:04

  • Innovation

    Innovate by repositioning your product in a space rivals cannot compete in, reshaping the market. Build a cost-efficient, standout story that attracts demand.

    3:13

  • Selling on Instagram and TikTok Lives

    2:35

  • Communication

    Master how to craft and deliver persuasive messages on social media, using simple language, clear channels, and strong call to action, while tracking cpm, cost per lead, and lifetime value.

    5:04
07

Advertising

3 lectures • 12min

  • Influencer Marketing

    Learn influencer marketing strategies that align influencers’ values with your brand, optimize engagement and video retention, and foster synergy among fans, influencers, and brands across Instagram, YouTube, and TikTok.

    4:49

  • Choosing the Right Influencer

    Research potential influencers with relevant hashtags, evaluate past collaborations for balanced organic and sponsored content, and ensure alignment with your brand values to build authentic, long-term partnerships that drive sales.

    6:04

  • Building Relationship With an Influencer

    Share your story to help influencers understand your goals and represent your brand authentically. Involve them as part of your team to build genuine relationships and long-term advocates.

    1:22
08

AI in Marketing

3 lectures • 12min

  • Introduction in AI and ChatGPT

    Explore AI powered tools for launching an online business, from Shopify and Sidekick to design, branding, video, and captioning apps, and learn how AI can optimize sales and branding.

    4:26

  • AutoGPT

    Auto GPT autonomously plans, breaks down tasks, and executes projects with mini AI agents, boosting efficiency, scalability, and versatility in marketing tasks like research and scheduling.

    3:25

  • AI Sites And Platforms For Starting Online Business

    Explore AI tools and platforms for starting an online business, including Shopify, Shopify Sidekick, Recraft, Validator II, naming, Logo A.com, Murphy AI, Synthesia, and Captions AI.

    4:26