Course Curriculum

Social Media Marketing MASTERY 2026 | Ads on 10+ Platforms

10sections
79lectures
10h 45mtotal

What you’ll learn

  • Understand everything about Social Media Marketing!

  • Create highly optimized and high quality paid ads on all Social Media platforms.

  • Learn Instagram Marketing A-Z and how to monetize the social platform.

  • Learn Twitter Marketing strategies for LASER focused ads.

  • MASTER YouTube marketing, including: layout, content creation, and video ads!

  • Optimize your LinkedIn profile and use LinkedIn ads to grow your business.

  • Use Web 2.0 blogs to further expand your reach with SEO and content marketing.

  • Learn social media marketing posting automation via IFTTT.

  • Learn the power of Pinterest promoted pins and ALL the Pinterest Marketing strategies we implement for our clients!

  • Use Google Business to benefit your local business and help your Search Engine Optimization.

  • Become a Facebook Ads Expert!

01

Introduction

3 lectures • 23min

  • Social Media Marketing Introduction

    Learn why Social Media Marketing is a fundamental element for any business or brand!

    2:47

  • Usernames 101 + How to Get Your First 1,000 Followers

    First things first, we want to "lock up" all your social media accounts for your brand! We want you to take action right away and by locking up all the social media handles at once you will have a consistant handle on each network and make it easy for building content later on all social media networks!

    18:51

  • Private Coursenvy Community for Q&A

    Add to this courses Q&A section as you go through this course. I will try to respond within 24-48 hours to ANY questions and I will record new lectures as needed. We greatly appreciate your positive feedback!

    0:58
02

Social Media Marketing

6 lectures • 23min

  • Getting Started With Social Media Marketing

    Build platform-wide brand consistency across Twitter, Facebook, Instagram, YouTube, Pinterest, and LinkedIn with cross-promotion, later.com scheduling, and value content to boost engagement and sales.

    4:51

  • Why is Social Media Marketing Important?

    Learn the importance of SMM to SEO!

    4:56

  • What Content Should I Share on Social Media?

    Learn the golden rules of content and what to share and when on you social media channels!

    3:39

  • Social Media Management Tools: How to Cut Posting Time in Half!

    Learn how to speed up your social media marketing and posting time.

    2:00

  • AUTOMATION HACK - If This Then That!

    Master cross-posting with if this then that by creating applets that auto post Instagram images to Twitter, WordPress, and more. Set up accounts, connect services, and enable applets for automation.

    7:31

  • What are the Optimal Social Media Image Sizes?

    0:04
03

Facebook

14 lectures • 4hr 3min

  • The Ultimate Facebook Page Guide

    Watch this lecture if you have the NEW style Facebook Page (Facebook is slowly rolling out this NEW user interface in 2023).

    30:39

  • Top 5 SEO Tips for your Facebook Page - PDF

    0:02

  • Keywords 101

    Master keyword research to rank organically and via ads using seed and long-tail keywords. Optimize bios, titles, meta descriptions, and content across Google, YouTube, and social media.

    18:46

  • What Makes your Facebook Page Awesome?

    If you can't answer that question...this lecture is a must watch!

    3:39

  • Facebook for Business

    Learn how to create an ad on Facebook.

    13:10

  • Switch to Meta Business Manager

    Learn how to switch from meta business suite to meta business manager. Access ads manager for in-depth analytics and audience creation, and manage campaigns across Facebook and Instagram ads.

    2:36

  • The Basics of Facebook Ads

    Master the basics of Facebook ads to raise awareness, present your value proposition, and convert customers through precise audience targeting, custom audiences, lookalikes, testing, and reporting.

    8:26

  • The Complete Facebook Ad Copy + Creative Guide

    Download the PDF for the latest slides.

    31:00

  • The Ultimate Guide to Creating Facebook Ads by Coursenvy

    Learn to plan and execute Facebook ads using Ads Manager, from campaign objectives to crafting ads, defining ad sets, and optimizing with split tests and pixel data.

    1:17:29

  • Overview of How to Install Meta Pixel Data Set

    Install a meta pixel data set from your ad account by creating a new data set, linking it to your account, and testing with the events manager.

    4:52

  • Facebook (Meta) Pixel, Standard Events, and Custom Conversions

    0:01

  • Facebook Audiences

    Target warm audiences with Facebook custom audiences and lookalikes, using website traffic, pixel data, and saved audiences, while optimizing durations and retargeting across pages and videos.

    51:43

  • Continue Learning Facebook Paid Advertising

    See the last lecture titled "BONUS" for a discount price to our full Facebook Marketing course.

    0:10

  • **We Analyzed 238 Facebook Ad Client Campaigns - This is What Works in 2024

    The number 1 thing that everyone wants is repeatable marketing. This is easiest to achieve with Facebook and Instagram campaigns! (So good thing you’re here!) Working with over 536 agency clients and building campaigns in 2024 we've learned that Meta is getting really good at realizing what your product is and who it's for.. You can usually cut out: Traffic Ads Wasted Ad Budget Tons of Audience Tests ... but there is something you do need to do every single time. We have created a FREE VIDEO just for you showing the exact thing you need to do when setting up your campaigns in 2024. Check it out here: https://fajb.coursenvy.com/udemy1

    0:28
04

Instagram

19 lectures • 1hr 25min

  • Personal VS Business Instagram Account User Interface

    Compare personal and business Instagram interfaces, including home, search, reels, shopping, and profile layouts. Learn to convert a personal account to a professional business account to run ads and analytics.

    3:20

  • Why Instagram and How to Get Started

    Let's start with the basics and learn why and how to start an Instagram account. Also, let's look at the 5 tabs available to you within Instagram.

    5:25

  • How to Create an Instagram Business Profile

    Learn how to create and optimize an Instagram business profile by converting to a professional account, setting a bio and website, and leveraging insights and ads.

    12:57

  • ASSIGNMENT - Follow Top Influencers!

    One of the best tips I can give you is to go follow the top 5 brands in your field on Instagram. They have big budgets and a team assigned to handle just social media. Let's learn by looking over their shoulder!

    0:28

  • Optimize your Instagram, Bio, and Profile Image

    A great bio and profile image will make your Instagram account stand out and act as a call to action for your funnel or sales page to your website, etc lead capture page!

    8:35

  • TOP 10 Things to Post on Instagram and When to Post!

    Learn about themes, content, photo/video licensing and posting timing.

    6:51

  • Instagram Captions & Hashtags 101

    Learn how to promote your Instagram to your target audience via hashtags, tagging and proper captions!

    10:59

  • Reposting Instagram Content

    When starting an Instagram account, you will want to get your account fleshed out with content. You can do with via reposting other people videos and content, but you will want to follow these Instagram rules about photo credit.

    1:07

  • Instagram Engagement

    Learn how to engage and attract an Instagram following! Also try apps like CrowdFire, Instagress, Cleaner and InstaFollowers to manage your Instagram following (they will help you speed up following and unfollowing users!)

    15:29

  • Top 5 Ways to Convert Instagram Followers to Sales & Leads

    Once you start building a following and have a nice fleshed out Instagram page, you will want to learn how to capture and/or drive this traffic to your own website!

    8:02

  • Sponsored Posts - Pay & Get Paid for Instagram Posts

    Ok, so you have grown your Instagram following and want to start monetizing your posts? Check out this guide!

    4:59

  • Instagram Profile + Instagram Post Captions

    0:02

  • Instagram Ads on Facebook

    Learn how to advertise "Sponsored" posts in Instagram feeds!

    4:18

  • Instagram Analytics

    Monitoring your Instagram marketing efforts are crucial! Iconosquare.com, SocialBlade.com and SocialRank.com.

    2:13

  • Instagram Algorithm

    0:02

  • Instagram Videos, Stories, and Reels

    0:02

  • Instagram Shopping

    0:02

  • TAKE ACTION with Instagram!

    0:31

  • Threads App by Instagram

    0:02
05

X.com (formerly Twitter)

8 lectures • 42min

  • X.com Basics + Optimizing your Account

    Set up and optimize your Twitter account for brand continuity, SEO, and lead capture by configuring profile, bio, images, and pinned tweets.

    8:26

  • What to Post + How to Interact on X.com

    Learn to compose tweets on desktop and mobile, add media, polls, and emojis, thread and schedule posts, engage with trends, replies, and influencer outreach to grow your X audience.

    14:24

  • Hashtags & Trends

    Increase your follwing by following the Twitter trends!

    8:16

  • How to Grow your Following

    Grow your Twitter following by engaging with competitors’ followers, leveraging highly engaged users, and using analytics to post consistently, run contests, and collaborate with influencers.

    8:38

  • Audiences + Pixel

    0:02

  • The Complete X.com Ads Guide

    Your Twitter @account must have a verified checkmark via Twitter Blue to continue run ads on Twitter. Click the link in the Resources to subscribe to Twitter Blue.

    0:02

  • Ads to Get More Followers

    Master Twitter follower ads that showcase your brand with high-quality imagery and clear reasons to follow, using targeted fashion audiences and similar brand interests.

    1:41

  • X.com Analytics

    0:02
06

Pinterest

5 lectures • 1hr 16min

  • Pinterest Marketing 101

    Create optimized Pinterest pins, boards, and idea pins using search engine optimization keywords, descriptive board names, and compelling media to attract shoppers and boost analytics-driven engagement.

    23:43

  • The Complete Pinterest Ads Guide

    Create a Pinterest business profile, install the Pinterest tag, and run ads from awareness to conversion using audience targeting and keywords.

    45:38

  • Create Amazing Pin Ads

    Follow these tips for creating perfect pins that will be quickly approved for Pinterest Promoted Pins.

    6:23

  • Pinterest Product Pins + Rich Pins

    Now that you have your Pinterest Business Account created, it is time to get your RICH PINS setup!

    0:02

  • Pinterest Analytics

    0:01
07

Google Ads and Google My Business

5 lectures • 26min

  • Google Business Profile

    Learn the benefits of your Google Business account! Plus download the PDF in this lectures Resource section.

    3:33

  • How to Get Google Business Reviews

    Build your local business reviews via Google Business.

    4:35

  • The Complete Guide to Google Ads

    Learn the ins and outs of a Google Ads and keyword research.

    18:11

  • Google's FREE Training

    0:01

  • Learn From Other Brands Winning Google Ads

    0:07
08

YouTube

11 lectures • 56min

  • Build and Optimize your YouTube Account

    Make your YouTube page look professional. Follow these keys to continued success on YouTube.

    7:49

  • Customize your YouTube URL

    Ensure your account meets the requirements—100 subscribers and a 30 day old account—before you customize your YouTube URL to a branded handle like at course envy.

    1:32

  • How to Publish a YouTube Video + Grow your YouTube Channel to Over 1,000 Subscri

    Follow these simple steps to optimize your YouTube video content. Make use of video "tags", create GREAT thumbnail images, and learn how to increase your subscribe button clicks! YouTube is OWNED by Google, so by default you are going to get some great organic search traffic with YouTube.

    29:45

  • End Screen EXAMPLE

    Watch this video on YouTube to see our END SCREEN example (you can fast-forward to the final 20 SECONDS to view it)!

    0:09

  • How To RANK Any VIDEO #1 On YouTube

    0:04

  • 9 Steps for YouTube SEO & YouTube Channel Mastery

    Follow these tips to ensure your videos go viral!

    11:53

  • YouTube Ads via Google Ads

    0:02

  • Is SEO Dead + Repurposing Content for YouTube

    Learn how YouTube offers you the best option for SEO in Google's eyes!

    4:15

  • How to Add Chapters to a YouTube Video Progress Bar

    0:19

  • YouTube Analytics & Reporting

    Track what is working and create more content like that on YouTube!

    0:01

  • YouTube Shorts

    0:01
09

LinkedIn

6 lectures • 33min

  • Create and Optimize your Personal LinkedIn Profile

    0:06

  • Create a LinkedIn Company Page

    0:35

  • Watch Me Create a LinkedIn Company/Business Page

    Learn to create and optimize a LinkedIn company page with keyword-rich descriptions, backlinks, a showcase page, regular updates, analytics, and employee involvement to boost SEO and engagement.

    8:18

  • LinkedIn Groups

    Expand your network with LinkedIn Groups!

    4:09

  • LinkedIn Ads

    Learn how to advertise native ads and PPC campaigns on LinkedIn.

    2:01

  • What is LinkedIn Sales Navigator + Optimize Your LinkedIn Profile

    Master LinkedIn Sales Navigator to build lead and account lists, optimize your profile with keyword-rich headlines, and use advanced filters to convert connections into clients.

    17:23
10

Other Social Media Platforms

2 lectures • 39min

  • TikTok

    Develop TikTok marketing mastery by setting up a business account, leveraging analytics and audiences (custom and lookalike), and creating engaging videos with trending sounds, hashtags, and strong calls to action.

    38:47

  • Snapchat

    0:09