Course Curriculum

Social Media Marketing & AI: 10+ Digital Marketing Courses

10sections
237lectures
34h 16mtotal

What you’ll learn

  • Leverage AI tools to generate personalized lead magnets in minutes

  • Automate warm lead capture with chatbots, SEO, and content marketing

  • Master personalized cold outreach using AI tools like Apollo, Lemlist, and RepliQ

  • Create viral YouTube thumbnails with AI tools like Pikzels

  • Run high-converting WhatsApp campaigns using automation and AI outreach tools

  • Use Discord, Reddit, and communities to drive traffic, nurture leads, and make sales

  • Optimize your Pinterest strategy with keyword tools and AI scheduling

  • Dominate local searches with a fully optimized Google Business Profile

  • Convert LinkedIn into a lead engine with AI messaging campaigns

  • And SO much more! (Like, actually... so much more)

01

Business & Marketing Foundations That Actually Matter

9 lectures • 55min

  • Find a Niche Where You'll Dominate the Competition

    Identify a precise niche by aligning your strengths, passions, and market demand to become the go-to expert. Validate your niche with market research and a minimum viable product or service.

    4:17

  • Article: Find Your Niche

    2:55

  • Determine Your Ideal Customer Profile (ICP) the RIGHT Way

    Define your ideal customer profile to guide product, marketing, and support decisions, boosting ROI and loyalty. Use data, market research, and personas to refine messaging.

    6:26

  • Article: Find Your ICP

    4:40

  • This Is How You Actually Structure an Offer

    Identify your niche, craft a unique offer that solves a pain point, highlight benefits over features, and validate with customers to refine your mvp and usp.

    8:46

  • Article: Find Your Offer

    6:02

  • Multilevel Offers: Take Customers From $0 to $5,000+

    Master a multi-level offer that moves customers from free or low-ticket options to mid and high-ticket products, using a do-it-yourself, done-with-you, and done-for-you structure.

    7:07

  • The Most Important Thing in Business - Validate Your Offer!

    Validate your offer before building a funnel using lean startup principles by testing hypotheses with MVPs, surveys, interviews, and lightweight trials to decide whether to persevere, pivot, or abandon.

    8:34

  • Article: Validate Your Offer

    6:17
02

Build & Grow a Profitable Newsletter

36 lectures • 4hr 56min

  • What Even is a Newsletter?

    Define what a newsletter is, its value in education and entertainment, and how to grow and monetize it with a consistent schedule, virality, social media, SEO, and memberships.

    5:38

  • Article: Newsletters 101

    4:16

  • Discover Who Will Be Thrilled to Read Your Content

    Identify your ideal customer profile to tailor your newsletter content, tone, and promotion around readers’ pain points, then analyze audiences, conduct market research, and develop reader personas to grow subscribers.

    8:43

  • Article: Newsletter ICP

    6:16

  • How Will Your Newsletter Make Money?

    Decide your newsletter offer by solving information problems or boredom problems, then monetize through educational content, products, memberships, sponsorships, or affiliate links.

    7:12

  • Article: Newsletter Offer

    5:45

  • Writing 101: Create Elite Articles & Posts

    Master copywriting for newsletters by outlining, drafting, and editing for value and conciseness, and structure each issue with a provocative subject, opening hook, main content, and direct call to action.

    9:39

  • Article: Writing 101

    7:26

  • Why Your Subject Lines Suck (and How AI Can Fix Them)

    Learn to craft catchy, AI-assisted subject lines that boost email opens by applying negative framing, curiosity, and urgency, and use prompts to generate dozens of options.

    8:52

  • Article: Subject Lines 101

    6:45

  • Case Study 1: Mozi Money Minute

    Highlight two newsletters discussed in the case study, including Mozzie Money Minute, with what business are you really in and other quick, actionable insights for busy entrepreneurs.

    12:23

  • Case Study 2: International Intrigue

    Explore international intrigue, a five-minute global affairs newsletter that presents top headlines, China's social credit rules, and reader engagement in digestible sections.

    13:37

  • Walkthrough: Build a Newsletter With Beehiiv

    Build and launch a newsletter with beehiiv. Create a free beehiiv account, draft content with templates, customize design, manage subscribers, and explore monetization and analytics.

    16:16

  • Walkthrough: Build a Newsletter With Mailchimp

    Learn to build a Mailchimp newsletter using templates, customize with content blocks, images, and AI-driven copy, save a reusable template, and schedule delivery by time zone.

    9:20

  • Create Your Own Newsletter!

    Activity

  • The Ultimate Way to Grow Your Newsletter

    Drive viral growth and exponential reach for your newsletter by delivering high-value content, enabling easy sharing with clear CTAs and referral rewards, and leveraging niche-specific trends.

    6:43

  • Article: Virality

    5:04

  • LinkedIn: The Easiest Social Media Platform for Newsletter Growth?

    Grow your newsletter on LinkedIn by repurposing newsletter articles as posts. Use long-form text to boost subscriptions while evaluating what resonates and maintain platform independence.

    7:14

  • Article: LinkedIn Newsletters

    5:50

  • Blogs Are Not Dead in 2025!

    Discover how blogs boost newsletter growth through SEO, keyword research, and long-tail topics using SEMrush, and optimize posts with title tags, meta descriptions, URLs, headings, and CTAs.

    11:04

  • Article: Blogs 101

    7:28

  • Build a Keyword-Optimized Blog

    Build a keyword-optimized blog on a no-code platform like Squarespace or Wix, customize Tailored tech tips, and integrate a newsletter sign-up while publishing AI-focused content.

    18:40

  • Article: Blogs & SEO

    3:58

  • Substack: The #1 Newsletter Platform You've Never Heard Of

    Substack offers an organic, newsletter-focused platform with a built-in audience, easy setup, and free or paid monetization; grow through recommendations, collaborations, and search engine optimization while optimizing your profile.

    10:01

  • Article: Substack 101

    6:45

  • Substack 101: Leverage This Social Media Platform

    Learn to set up and navigate Substack, publish posts, manage free and paid newsletters via Stripe, grow subscribers, use simple templates, and customize your welcome emails and website.

    13:44

  • Twitter & Threads: How Text Based Platforms Can Skyrocket Your Newsletter

    Repurpose your newsletter into bite-sized Twitter and Threads posts, test ideas, and engage consistently to grow your audience. Leverage tagging, hooks, and CTAs across platforms to boost subscriptions.

    5:47

  • Article: Twitter & Threads

    4:00

  • Attract Your Ideal Readers With YouTube Videos

    Learn to leverage YouTube to build core audience connections and drive newsletter signups. Use data-driven video ideas, optimized titles and thumbnails, and consistent posting with a compelling lead magnet.

    7:04

  • Article: YouTube for Newsletters

    5:51

  • Use Your Newsletter to Sell Your Own Stuff

    Learn how to monetize your newsletter by guiding readers through a value-driven funnel to your offer, whether digital or physical, using education, social proof, and subtle calls to action.

    10:51

  • Article: Newsletter Funnel

    7:50

  • Get Sponsored by Other Companies & Get Paid for No Work

    Monetize your newsletter with sponsorships—dedicated, sponsored sections, or multiple sponsors—while keeping content natural, and use direct outreach or sponsorship marketplaces to scale with a targeted, engaged audience.

    9:08

  • Article: Sponsorships

    5:01

  • Make Money by Recommending Products You Already Like!

    Promote products through affiliate marketing, earning commissions via referral links, networks, or direct programs, using authentic recommendations and tactics like reviews, listicles, and lead magnets.

    8:44

  • Article: Affiliate Marketing

    4:39

  • Become an Amazon Affiliate in Minutes

    Become an Amazon affiliate in minutes by signing up with Amazon Associates, selecting your locale, and using Site Stripe to create short affiliate links for your blog or newsletter.

    8:06
03

Generate Warm Leads Using AI Funnels

17 lectures • 2hr 25min

  • Understand the Power of Warm Lead Generation

    Master warm lead generation that attracts ideal clients organically with high-converting landing pages, AI-powered lead magnets, and automated Mailchimp sequences to nurture and convert.

    2:03

  • Article: Warm Lead Generation 101

    1:31

  • What Really is a Lead Magnet?

    Lead magnets offer a free product in exchange for contact information to attract leads and grow your email list, building trust and showcasing expertise.

    7:59

  • This Lead Magnet Made Me Five Figures (Course)

    Leverage a video training lead magnet using the PLF method to deliver three value-packed lessons, build credibility, and tease your course or coaching launch.

    5:52

  • You Can Build This Lead Magnet in 10 Minutes (Ebook)

    Create an ebook lead magnet in Canva in one evening using templates. Balance visuals and text, include table of contents, social proof, and a call to action to drive sales.

    14:49

  • An Underrated Tool to Build Super High-Investment LMs (Quiz)

    Explore using an AI-driven quiz as a high-value lead magnet: build a tailored, outcome-driven quiz on your landing page, map answers to results, and drive bookings for a 30-minute consultation.

    15:18

  • Use AI to Create the Perfect Lead Magnet (Canva Magic Write)

    Use Canva's magic write to generate a lead magnet from a simple title, like a 30 minute workout for busy professionals, and tailor LinkedIn articles, blogs, and SEO ideas.

    4:24

  • Drive Traffic With Blogs, SEO, & AI Articles

    Drive organic traffic and warm leads with AI-driven blogs and YouTube, using SEO to match ICP. Build a scalable content engine with keywords, on-page SEO, and clear CTAs.

    6:55

  • Use SEMRush to Find Top Keywords

    Boost newsletters and blogs through SEO by using keywords and SEMrush to analyze keyword overview, volume, difficulty, and backlinks to improve organic search rankings.

    15:12

  • Drive Traffic to Your Funnel: YouTube

    Learn how to grow your Mailchimp email list with long-form YouTube, by niching deeply, using data-driven video topics, compelling titles and thumbnails, consistent posting, and lead magnets that convert.

    8:38

  • Get an Overview of What We’ll Build

    Explore how to build a landing page inside MailChimp that captures signups with forms, embeds lead magnets, and connects to automations for smarter segmentation and higher conversions.

    2:50

  • Article: Landing Pages 101

    1:57

  • Apply High-Converting Landing Page Design Principles

    Apply high-converting landing page design principles by focusing on a clear, distraction-free layout, a strong information hierarchy, consistent visuals, compelling calls to action, social proof, and mobile-friendly optimization.

    13:38

  • See Real Landing Page Examples

    Explore real landing pages from Blue Apron, Calm, and ExpressVPN to see how imagery, headlines, calls to action, social proof, and brand-aligned design build trust and drive conversions.

    11:09

  • Build a Site in Minutes With Mailchimp

    Learn to quickly build a Mailchimp website with a single homepage funnel, configuring a hero image, USP, social proof, and a lead-capturing subscribe form linked to a Mailchimp audience.

    18:32

  • Build a Landing Page in Seconds With AI

    Build a landing page in seconds using durable.co's AI, generating tailored copy, images, fonts, and sections with easy customization and embedded features like Calendly.

    8:17

  • Add an AI Chatbot to Your Site With Manychat

    Add an AI chatbot to your site with ManyChat using elf site for free, no code, by pasting a code snippet and customizing templates, greetings, and lead forms.

    6:17
04

Automate Your Marketing With Mailchimp + AI

12 lectures • 2hr 3min

  • Pick the Right Mailchimp Plan for You

    Compare mailchimp plans—from free to premium—based on monthly sends, seats, and audience needs. Explore automation journeys, journey points, and cross-market automation to optimize pricing and growth.

    11:46

  • Quick Start Guide! Get Started Right Away

    Create and customize a MailChimp campaign, using merge tags to personalize subject lines and content, design emails with templates and images, and send or schedule for a targeted launch.

    14:14

  • Import Your Audience Into Mailchimp

    Import your audience into Mailchimp by uploading a CSV, mapping fields, creating new fields for unrecognized columns, and tagging contacts for targeted campaigns.

    12:26

  • Leverage Pre-Built Journeys to Save Time

    Explore pre-built customer journeys in Mailchimp, including email automations and AI-powered sequences, to automate welcome messages and save time.

    8:57

  • Design Beautiful, High-Converting Emails With AI

    Design visually attractive emails using MailChimp's new builder, templates, and drag‑and‑drop tools to boost brand consistency and engagement. Preview and customize dynamic images, CTAs, and mobile layouts for high‑converting campaigns.

    11:48

  • Leverage AI to improve your content With Mailchimp

    Explore how Mailchimp's AI integration enhances email campaigns by crafting compelling subject lines and body text, generating variations, adjusting tone and length, and personalizing with merge tags to save time.

    10:16

  • Personalize Your Lead Nurturing With Mailchimp & AI

    Leverage Mailchimp's personalization tools, including merge tags, behavioral triggers, dynamic content, segmentation, predictive demographics, and AI insights, to craft timely, relevant emails that automate journeys and boost engagement.

    12:53

  • Create a Custom Email Journey from Scratch

    Build a custom email journey from scratch, creating an automated sequence that teases a course launch, uses delays, and applies if-else paths from sign-up to clicks.

    8:26

  • Run A/B Tests to Find What Actually Works

    Learn to run Mailchimp multivariate and A/B tests to optimize email campaigns by testing subject lines, content, and send times, using open and click rates to declare a winner.

    9:07

  • Send High-Converting SMS Campaigns

    Explore how to set up Mailchimp SMS campaigns, import contacts, craft welcome messages with AI-assisted content, personalize with merge tags, and optimize templates for ecommerce promotions.

    6:24

  • Build a Combined SMS + Email Journey

    Create an integrated customer journey that combines Mailchimp email automation with SMS touchpoints, including welcome emails, time delays, conditional follow-ups, and a last-chance offer.

    6:16

  • Win With Mailchimp's Best AI Feature - Predicted Demographics

    Explore MailChimp analytics to optimize marketing campaigns using open rate, click rate, and delivery metrics, and leverage predicted demographics to tailor emails for targeted audiences.

    10:41
05

Launch AI-Powered Cold Outreach That Works

22 lectures • 3hr 30min

  • What Email Marketing Is and Why It's Amazing

    Discover how email marketing builds owned audiences, powers product launches, and runs evergreen campaigns with lead magnets and targeted sequences that educate, engage, and drive conversions.

    4:55

  • Article: Email Marketing 101

    3:46

  • Master AI Lead Sourcing With Apollo

    Learn to source AI-driven leads with Apollo by filtering accounts and people to match your ICP, building a target account list for ABM campaigns.

    10:44

  • Find Verified Emails With Hunter

    Explore hunter.io to find leads and emails via domain search with LinkedIn integration, verify emails with the email verifier, and use the chrome extension for on-site scraping.

    12:00

  • Use Clay's AI to Find & Enrich Leads

    Clay uses 100 databases and AI to find and enrich leads, summarize LinkedIn profiles, and enable precise email marketing through targeted filtering and CSV exports.

    11:23

  • Hire and Train a Virtual Assistant to Scrape Leads

    Learn how to hire a virtual assistant to scrape leads on Upwork or Fiverr, post AI-assisted jobs, and screen applicants for scalable lead generation.

    7:18

  • Set Up HubSpot and Automate Your CRM Workflow With AI

    Learn to set up HubSpot CRM, import and map lead data, create AI-assisted properties like coaching specialty, and automate lead status, email integration, and basic workflows.

    12:05

  • Launch a Smart Campaign With Lemlist

    Explore Lemlist, a cold email outreach tool, import contacts via people search, CSV, or LinkedIn, and build a personalized campaign with first name variables and AI tone tweaks.

    11:37

  • Craft an Elegant Email Signature

    Craft an elegant email signature to boost credibility and conversions, using Logo Icom's signature generator or Canva templates, and customize with photo, font, color, and socials.

    12:11

  • Breaking Down a Successful Campaign (1/3)

    Discover how a four-email sequence forms a backbone for cold outreach. Use AI-backed outlines and personalized copy to target coaches, test sequences, and invite a 15-minute demo.

    7:59

  • Breaking Down a Successful Campaign (2/3)

    Break down the second and third emails, a gentle nudge 24–48 hours after the first, with proof via screenshots and a no-risk guarantee of ten qualified leads in 30 days.

    7:08

  • Breaking Down a Successful Campaign (3/3)

    Learn a four-email campaign that closes with urgency, concise messaging, and a risk-free guarantee of ten leads in 30 days, plus a free demo call to action.

    4:43

  • Copy this Email Campaign That Books Calls

    Demonstrate a six-step Lemlist email campaign to book calls with Udemy instructors, using subject line split tests, storytelling, social proof, and free insights like a 100-topic pdf.

    16:20

  • Track the Metrics That Actually Matter & Use AI to Optimize

    Track outreach metrics: open rate, reply rate, response per open, call booked rate, bounce rate, and positive replies; optimize subject lines, copy, CTA, deliverability, with AI as a data analyst.

    6:17

  • Article: Cold Email Metrics

    4:11

  • Run an AI Split Test With Lemlist & Optimize Even More

    Run split tests in automated email marketing to let data decide between subject lines and body copy, using Lemlist analytics and AI tone adjustments to optimize open rates and clicks.

    9:53

  • Combine Platforms for an AI Multi-Channel Campaign

    Combine LinkedIn outreach and email outreach into a multi-platform campaign, with optional cold calling, using lead magnets, case studies, and strategic follow-ups to boost credibility and conversions.

    7:29

  • Never Go to Spam Again Thanks to AI (Lemwarm)

    Learn how Lemwarm improves email deliverability by warming up daily sends, testing deliverability, and shifting emails from spam to the inbox with a clear score.

    6:23

  • How to Actually Use Calendly

    Learn to use Calendly to consolidate bookings, automate reminders, and host one-on-one discovery calls; set availability, connect Zoom links, and embed scheduling on your site.

    13:15

  • Integrated AI-Driven Scheduling?

    Explore integrated scheduling with Lemkow and Lemlist, compare it with Calendly, create a 15-minute discovery call, customize layouts, add reminders, questions, and testimonials, and even enable paid bookings via Stripe.

    12:09

  • Automate Personalization Inside Lemlist

    Learn to automate personalization in lem list using variables, custom fields, data enrichment, ai prompts, and conditional sequences to tailor messages and boost engagement.

    17:11

  • Generate Hyper-Personalized Intros With AI (RepliQ)

    Generate hyper-personalized intros by overlaying a talking video on a lead’s website with a personalized video background, and send emails from your lead list with a clear call to action.

    10:56
06

YouTube Thumbnails & Strategy That Drive Clicks

27 lectures • 4hr 48min

  • Understand Why Thumbnails Matter

    Master why thumbnails drive clickthrough rate and retention on YouTube. Craft thumbnails that promise and deliver, aligning visuals with your video to maximize impressions.

    4:18

  • Article: Thumbnails 101

    3:28

  • Learn the Proper YouTube Creation Process

    Explore the full YouTube creation process from idea to editing, emphasizing eye-catching titles and thumbnails, script development, and planning for browsing vs search traffic with keywords and tools like Vidiq.

    7:33

  • Article: YouTube Creation Process

    6:00

  • Use VidIQ to Make the Right Videos

    10:22

  • Master the Thumbnail Design Basics

    Master thumbnail design basics by emphasizing a clear subject, strong contrast with dark backgrounds and bright color, concise text, and strong eye flow, while zooming for readability on mobile.

    11:15

  • Article: Thumbnail Design Essentials

    5:10

  • Analyze Successful YouTube Videos with Viewstats

    Explore how View Stats Pro, created by Mr. Beast, helps you analyze top YouTube videos, find thumbnail inspiration, and leverage pro tools like competitors, outliers, thumbnail search, and A/B testing.

    13:38

  • Avoid These Common YouTube Mistakes

    Analyze winning thumbnails from top channels via split tests to learn how contrast, clarity, and clear storytelling evoke curiosity or fear, while avoiding dead space and too-small elements.

    14:28

  • Apply These Emotional Triggers in Your Thumbnails

    Learn to craft emotionally compelling thumbnails that spark curiosity, fear, desire, or nostalgia, using faces, bold text, and multi-emotion triggers to drive clicks.

    11:36

  • Article: Thumbnail Emotional Psychology

    6:59

  • Create Thumbnails With Canva

    Master Canva basics for thumbnail design, including importing photos, removing backgrounds, applying shadows and neon effects, and using pixelate and magic tools to craft eye-catching YouTube thumbnails (1280x720).

    17:55

  • Create Thumbnails With Photoshop

    Learn to create engaging YouTube thumbnails in Photoshop, covering layers, text and image editing, background removal, drop shadows, neon glow, color grading, and generative AI fill.

    20:50

  • Make Iman Gadzhi Style Thumbnails

    Learn to create an Iman Gadzhi style thumbnail in Photoshop by isolating the subject, darkening the background, and applying gradient text to emphasize a per week dollar figure.

    13:31

  • Make Diary of a CEO Style Thumbnails

    Design a CEO style YouTube thumbnail in Canva by merging two host images, highlighting the money headline in red, with background removal, cropping, and color tweaks.

    9:10

  • Make Alex Hormozi Style Thumbnails

    Learn to design Alex Hormozi style thumbnails with bold, short text, red underline, and a strong vignette. Use Canva tools like the Magic Eraser and background removal for impact.

    12:49

  • Make the Viral Review Style Thumbnails

    Design a viral review style thumbnail for a one-star casino, using ai-assisted Canva editing, a dark silhouette, and a one-star Yelp review to evoke mystery and intrigue.

    9:59

  • Watch Me Create a Viral Thumbnail

    Analyze two thumbnails for a client, compare simple versus complex designs, and reveal how contrast, glow, text, AI images, and gradient backgrounds drive viral performance.

    12:51

  • Learn How and When to Use AI for Thumbnails

    Harness AI to brainstorm and prototype thumbnails, focusing on backgrounds and textures rather than the main subject. Use ChatGPT, Firefly, DALL-E, Canva, and Photoshop as a consultant to expand ideas.

    17:33

  • Pikzels - Use AI to Create TOP Thumbnails

    Pixels enables AI-powered thumbnail creation from scratch, with editing, recreation, personas, and styles to generate and customize YouTube thumbnails in one platform.

    16:20

  • Test Thumbnails with YouTube

    Explore YouTube's thumbnail test and compare feature to compare up to three thumbnails, read test reports, and optimize watch time share by running iterative tests.

    6:09

  • Test Thumbnails & Metadata with TubeBuddy

    Learn to use the TubeBuddy browser extension on YouTube to optimize thumbnails and metadata with keyword explorer, SEO studio, a b tests, and data insights for better performance.

    14:17

  • Test Thumbnails & Metadata With AI

    Explore how to test thumbnails and titles with dedicated thumbnail test software, create multiple combinations, choose test types and speeds, and identify winning variants with detailed metrics.

    7:55

  • Use Canva to Speed Up Thumbnail Creation

    Use Canva templates to speed up thumbnail creation for YouTube, customize text and images, explore layers, apply brand colors, and leverage Canva Pro for more options.

    6:18

  • Build Your Thumbnail Creation Builder

    Create YouTube thumbnails in Figma using a 1280 by 720 frame and asset libraries; edit with gradients and text, then export frames or backgrounds to Canva or Photoshop.

    9:14

  • Hire a Thumbnail Editor (Affordable)

    Outsource thumbnail creation to affordable freelancers on Fiverr or Upwork, and systemize the process to produce faster, higher quality thumbnails for your brand.

    12:52

  • Article: Outsource Your Thumbnail Creation

    5:16
07

Pinterest Marketing for Evergreen Growth & Income

30 lectures • 4hr

  • What Makes Pinterest Perfect for Certain Niches

    Learn why Pinterest excels for home decor, fashion, food, diy, travel, weddings, and fitness, through planning, visuals, and intent. Discover how long-lasting pins and shopping features drive traffic and purchases.

    8:18

  • Article: Should You Use Pinterest?

    5:17

  • Understand Pinterest as a Visual Search Engine

    Pinterest functions as a visual search engine with intent-driven discovery, using keywords to surface pins, relate concepts, and drive long-term traffic and purchases through optimized, keyword-rich content.

    6:23

  • Article: Pinterst = Visual Search Engine

    4:26

  • Set Up Your Pinterest Business Account (The Right Way)

    Set up a Pinterest business account to access analytics, rich pins, and ad potential. Learn how to optimize your profile, claim your website, and structure strategic boards to boost reach.

    7:35

  • Get Familiar with the Pinterest Business Hub

    Learn how to set up a Pinterest business account and navigate the business hub, using audience insights, trends, and keyword filters to plan pins and grow your organic audience.

    4:19

  • Know Your Audience: Pinterest Users & What They Want

    Analyze Pinterest demographics and user behavior to tailor marketing strategies for right audience. Leverage mobile-first, vertical pins and actionable, seasonal content to reach planning and shopping mindset users who purchase.

    10:19

  • Compare Platforms: Pinterest vs. Instagram vs. TikTok

    Compare Pinterest with Instagram and TikTok, showing Pinterest's search-driven approach, keywords, long-lasting content, planning timeline, and built-in shopping that boost affiliate marketing.

    9:40

  • Article: Pinterest vs. Instagram vs. TikTok

    6:13

  • Master Keywords: The Secret to Pinterest Growth

    Treat Pinterest as a visual search engine, leverage keyword research and related concepts to surface relevant pins and drive long-term traffic with keyword-rich pins and themed boards.

    6:23

  • Place Keywords to Actually Get Found

    Front-load your primary keywords in pin titles and weave related keywords into descriptions, boards, and profiles to boost Pinterest visibility.

    11:13

  • Apply Advanced SEO Tactics for Faster Results

    Boost Pinterest visibility and lead generation by applying advanced SEO tactics, long-tail keywords, rich pins, profile optimization, and seasonal content planning.

    8:57

  • Craft Scroll-Stopping Pinterest Designs

    Master Pinterest design by applying a 2:3 1000x1500 canvas, bold high-contrast colors, and readable, two-font typography to create high-converting pins with clear focal points and branding.

    6:47

  • Use Canva to Create Beautiful, Clickable Pins

    Learn to design Pinterest pins in Canva using templates, add a call to action, and maintain a consistent brand image across ten templates.

    8:34

  • Automate Your Scheduling & Posting With AI (Tailwind)

    Discover Tailwind's smart schedule to optimize Pinterest posting times and automate pin creation, including AI-generated pin details and blog-scraped designs that adapt to your brand.

    16:50

  • Write Pin Descriptions for Virality

    Craft keyword-rich pin descriptions to boost Pinterest SEO, engagement, and clicks by pairing strategic keyword placement, benefit-driven copy, and clear calls to action.

    8:47

  • Unlock Rich Pins to Add Instant Authority

    Explore rich pins on Pinterest—recipe, article, and product—that auto-pulls metadata from your site and connect to your domain across WordPress, Squarespace, and Shopify.

    5:58

  • Put It All Together: Design to Conversion Flow

    Apply a design to conversion flow on Pinterest by running one-variable A/B tests, developing brand templates, scheduling consistent pins, and analyzing impressions, saves, CTRs, and engagement to optimize future pins.

    10:55

  • Start Earning: Pinterest Affiliate Marketing 101

    Learn to earn on Pinterest with affiliate marketing by joining programs, using tracking links, and creating engaging pins that drive commissions through the platform's visual search engine and long-lasting content.

    7:11

  • Add Affiliate Links Without Breaking the Rules

    Learn how to integrate affiliate links on Pinterest safely with direct or indirect linking, clear disclosures, and FTC and Pinterest guidelines to maximize earnings while staying compliant.

    11:00

  • Drive More Clicks to Your Affiliate Pins

    Create strategic Pinterest traffic by pairing landing pages with affiliate links and lead magnets, then amplify results with ads, board sequences, and active group communities to boost commissions.

    10:08

  • Get Started with Pinterest Ads (No Experience Needed)

    Learn how Pinterest ads tap into high purchase intent on a visual search platform, achieving 2.3 times more cost-effective conversions than other platforms.

    3:21

  • Know Your Options: Types of Pinterest Ads

    Explore Pinterest ad formats, including promoted pins, video pins, carousel ads, shopping ads, and idea ads, and learn when to use each for brand awareness, traffic, engagement, and conversions.

    6:24

  • Article: Types of Pinterest Ads

    5:04

  • Target the Right People with Pinterest Ads

    Target the right people with Pinterest ads by combining keyword targeting, interest and demographic targeting, retargeting, and act like audiences, then layer strategies and test with Pinterest analytics.

    7:35

  • Launch Your First Pinterest Ad Campaign

    Learn to build a Pinterest ad campaign from scratch with manual ad groups, interests, keywords, and targeting; compare manual setup to Performance Plus mode, and manage budgets.

    12:05

  • Track What Matters: Pinterest Analytics for Marketers

    Explore Pinterest analytics to track performance with customizable date ranges and filters for organic content, demographics, and devices, then use insights to optimize pins and strategy.

    4:58

  • Go Further: Advanced Pinterest Ad Strategies

    Leverage seasonal campaigns and Pinterest trends with a seasonal calendar. Test pin variants with controlled experiments, track impressions, engagement, click-through rate, and roas, and pause underperformers while scaling winners.

    6:21

  • Balance Organic and Paid Pinterest Strategies

    Test organic Pinterest content to find what resonates, then amplify top performers with paid promotion and balance with the 80/20 rule to fuel the Pinterest flywheel.

    7:43

  • Test, Tweak, and Win: Keep Evolving Your Strategy

    Adapt through ongoing education and experimentation on Pinterest, applying the 80/20 rule, testing one variable at a time, documenting results, and following a monthly learning routine.

    11:14
08

Close Clients With WhatsApp & AI Automation

18 lectures • 2hr 46min

  • Why Use WhatsApp For Marketing?

    Discover how WhatsApp reaches 2.96 billion users and powers cold outreach, lead nurturing, and customer support—using automation, groups, and chatbots.

    2:25

  • What Even Is Outreach & Why Is WhatsApp Perfect for It?

    Discover how WhatsApp outperforms traditional outreach for cold leads by enabling fast, personalized messages, high open and response rates, and scalable automation within a targeted pipeline.

    7:01

  • This Is Your Outreach MVP: Close Clients With Nothing

    Discover how to craft a WhatsApp outreach MVP by testing offers with your contact list, using databases like the ICF directory, and starting with manual, personalized messages before automating.

    7:13

  • WhatsApp Business Is OP - Here Is Why

    Understand why a verified WhatsApp business profile boosts credibility and conversions, then follow a step-by-step setup from profile details and catalog to automated messages, labels, and broadcasts.

    15:43

  • Use WANotifier to Message Your Leads Automatically With AI

    Use WANotifier to broadcast WhatsApp messages to imported contacts and track delivery, open, and click statistics. Create templates, schedule sends, and leverage analytics and automations to optimize campaigns without code.

    10:13

  • Use Manychat to Message Your Leads Automatically With AI

    Learn to use Manychat with WhatsApp for cold outreach, lead nurturing, and customer service by building automations, triggers, and sequences that respond to keyword cues, with WhatsApp notifier integration.

    11:03

  • Copy the Exact Messages I Send to Convert Leads!

    Learn how to craft personalized WhatsApp outreach messages, test and tailor each stage, avoid mass automation, and use niche-specific, Barnum-style hooks to convert leads into clients.

    12:28

  • Do This When Messaging Manually & Handling Objections

    Turn cold outreach on whatsapp into active engagement by promptly addressing objections, personalizing messages, isolating concerns, and using evidence, framing, and clear calls to action.

    12:37

  • Automate Your Outreach - Train Someone to Do It

    Outsource outreach by hiring a virtual assistant to handle tasks, coach them, and track KPIs like open rates, response rates, and conversion rates to scale your business.

    8:23

  • Use Meta Ads to Take Strangers Into Your Inbox

    Promote your WhatsApp business profile with Meta ads on Facebook and Instagram to turn viewers into chats. Use compelling copy, lead magnets, and precise audience targeting to generate qualified leads.

    11:06

  • Using WhatsApp as an Email List Could Change Your Business

    Discover how to use WhatsApp as a personal, low-friction email list for lead magnets, automated sequences, and targeted outreach, integrated with your CRM for highly personalized conversions.

    6:27

  • Understand Why Everyone is Using WhatsApp Groups Now

    Explore how WhatsApp groups monetize audiences through two types of posting, build a loyal community, and drive conversions with value-driven campaigns, testimonials, and lead magnets.

    8:14

  • Create a WhatsApp Group Properly (Walkthrough)

    Create a WhatsApp Business group for lead nurturing, set permissions and invite members via a group link, with careful control of who can join, message, or edit group details.

    4:57

  • Community Management: How to Keep a Group Active to Sell More

    Master community management by keeping a WhatsApp group active through value, warm welcomes, and engaging conversations. Use polls, regular content, and gamification to boost engagement and social proof.

    14:27

  • Use WhatsApp Groups to Upsell Your Audience

    Leverage WhatsApp groups to upsell by delivering consistent value, building trust, and using social proof and subtle offers, guided by the product launch formula.

    9:06

  • Groups But Better: Build a WhatsApp Community

    Leverage WhatsApp communities to extend lead nurturing beyond groups with an overarching community. Manage up to 5000 members, enforce branding, and use announcements and Q&A to keep messaging cohesive.

    7:44

  • Use WhatsApp to Get Top Tier Testimonials & Reviews

    Learn to leverage WhatsApp groups to collect testimonials, boost social proof, and build trust through easy requests, incentives, timely asks, and strategic placements across emails, websites, and social media.

    8:31

  • Automate Customer Service With Manychat

    Create an efficient customer service chatbot using ManyChat on WhatsApp to answer common questions, greet customers, present a searchable list of options, and smoothly hand off to a live agent.

    8:26
09

LinkedIn Growth, Outreach & Advertising

34 lectures • 4hr 34min

  • What LinkedIn Actually Is and Why It Matters For You

    LinkedIn is the professional internet, a hybrid platform for resume, personal branding, CRM, content, outreach, and ads. It offers high organic reach and visibility to grow careers, brands, and businesses.

    5:13

  • Article: Should You Use LinkedIn?

    4:30

  • Choosing the Right Type of Profile for You

    Align your LinkedIn profile with a clear goal, choosing among job seeker, freelancer, or thought leader types, and design headlines, about sections, and CTAs to convert audiences.

    5:46

  • Article: What Type of Profile

    3:09

  • Breaking Down LinkedIn’s Paid Plans

    Navigate LinkedIn's paid plans from premium career to Sales Navigator, Recruiter Lite, and LinkedIn Learning, and learn who benefits, so you can avoid overpaying and boost outreach.

    6:22

  • Article: Plans Overview

    3:54

  • Article: Sales Navigator

    4:59

  • Setting Up Your Account the Smart Way

    Learn to set up your LinkedIn account: join, pick location, frame your last job title, decide open to work, connect with others, and follow niche companies to tailor your feed.

    5:46

  • Profile Basics That Most People Skip

    Build a LinkedIn profile as a multi-mode digital storefront—job seeker, brand builder, and sales lead generator—using measurable results, keyword-optimized headlines, and a narrative about section with clear CTAs.

    10:21

  • How to Nail the Perfect Profile Picture

    Craft a clear, professional LinkedIn profile picture using a camera or phone, Canva edits like background removal, simple backgrounds, and precise cropping for a strong first impression.

    11:38

  • Designing a Banner That Tells Your Story

    Design your LinkedIn banner to unify your profile and convey a feeling, not just information. Use Canva templates and ensure the banner aligns with your profile photo on mobile.

    11:31

  • Writing a Headline and About Section That Attract

    Learn to craft a compelling LinkedIn headline as your unique selling proposition. Build an engaging about section with a hook, credibility, and a clear call to action.

    15:34

  • Using the Slideshow Feature to Make Your Profile Pop

    Learn to optimize LinkedIn profiles with the slideshow banner, concise titles, and social proof—covering ICP, case studies, CTAs, and posting consistency for engagement.

    16:51

  • Why LinkedIn Outreach Works Better Than Cold Email

    Leverage LinkedIn outreach to build relationships, not blast emails, using personalized intros, profile credibility, targeted search filters, and multi-step touchpoints to generate leads.

    7:09

  • Article: Why Outreach and Why LinkedIn?

    4:31

  • Finding Prospects with Boolean Search Made Easy

    Use LinkedIn boolean search to locate your ICP with and, or, not operators and exact phrases, then refine by location and company to find founders, CEOs, or managers.

    6:16

  • My Go-To Outreach Strategy That Actually Gets Replies

    Learn to build a LinkedIn outreach sequence with Lemlist, boolean searches, and lead imports, using invites, a warm GIF, and a 60-second personalized video for Udemy instructors.

    14:40

  • Use this AI LinkedIn Campaign That Works

    Learn to build a LinkedIn outreach campaign using the Lemlist extension, import leads with boolean search, and warm with a gif before sending a 60-second personalized video.

    14:40

  • How Recruiters Use LinkedIn to Find Top Talent

    Discover how to recruit top talent on LinkedIn for free using smart keywords, boolean searches, and mutual connections, then craft human outreach messages and track leads in a simple CRM.

    8:28

  • Article: Sourcing Talent With LinkedIn

    4:51

  • How the LinkedIn Algorithm Really Works

    Understand LinkedIn's algorithm: content filters, micro tests, dwell time, and engagement to boost reach with valuable, native posts. Build a consistent, conversation-driven strategy with clean formatting and thoughtful commenting.

    8:26

  • Article: Understanding the Algorithm

    3:00

  • Knowing When to Go Organic vs. Outreach

    Combine organic LinkedIn growth with proactive outreach to build a trusted personal brand, drive inbound engagement, and move leads through a scalable LinkedIn flywheel.

    7:41

  • Article: Organic v. Outreach on LinkedIn

    4:08

  • Growing Fast Through LinkedIn Videos

    Grow on LinkedIn organically by planning, filming, and publishing high-performing videos that build trust and authority, the fastest way to boost brand awareness, using talking head, stories, demos, and formats.

    10:30

  • Article: LinkedIn Video Strategy

    4:30

  • Writing Non-Video Posts That Go Viral on LinkedIn

    Craft high-performing non-video LinkedIn posts—text, carousels, images, and polls—by using hooks, value, and clear CTAs to spark conversations and leads, then post 2–4 times weekly and track engagements.

    8:01

  • Article: Written LinkedIn Posts

    3:56

  • Why LinkedIn Ads Could Work For You

    Target professionals with precision on LinkedIn to reach decision makers for B2B services and high-ticket offers. Understand why click quality matters and when to use LinkedIn ads strategically.

    6:04

  • Article: Why LinkedIn Ads

    3:59

  • Choosing the Right Ad Type for Your Goals

    Assess LinkedIn ad formats—sponsored content, sponsored messaging, and dynamic and text ads—and match them to goals like awareness, lead generation, and event registrations.

    9:30

  • Article: Types of LinkedIn Ads

    4:43

  • Creating and Launching Your First Ad Campaign

    Create and launch your first LinkedIn ad by setting up the account, linking a business page, selecting a website visits objective, and configuring audience, budget, and ad formats.

    21:20

  • Getting Quality Leads with LinkedIn Lead Forms

    Learn to create and deploy LinkedIn lead generation forms within ads campaigns, optimize headlines, fields, privacy settings, and attach forms to campaigns to boost conversions.

    12:07
10

Rank Higher on Google With a Perfect Business Profile

32 lectures • 4hr 19min

  • What is Google My Business and Why It Matters

    Explore how Google My Business, a free profile on Google search and Maps, boosts local visibility, trust with reviews, and conversions through updates, offers, and messaging.

    11:46

  • Article: What is GMB?

    7:30

  • Claim and Verify Your Business Profile

    Learn to claim and verify your Maple and Bean Cafe on Google Business Profile, manage hours and dining options, and craft an SEO-friendly description to attract local customers.

    14:05

  • Enter Your Core Business Information

    Update and verify your Google Business Profile by adding comprehensive core information—contact details, hours, service areas, website and social links, and accessibility features to boost visibility and trust.

    17:58

  • Choose Accurate Categories and Attributes

    Select a precise primary category and relevant attributes for your Google My Business profile to boost local search visibility and attract high-intent customers.

    14:03

  • Article: GBP Categories

    5:09

  • Write Descriptions That Boost Your Services

    Learn to craft a compelling Google business profile description and service listings that tell who you are, who you serve, and what sets you apart for local SEO.

    10:35

  • Article: GBP Descriptions

    5:06

  • Upload Photos and Videos That Convert

    Showcase on-brand, high-quality photos and short videos to reveal your vibe and build trust on your Google profile. Drive actions—visits, calls, or bookings—by using visuals consistently and authentically.

    11:37

  • Article: GMB Photos & Videos

    5:28

  • Post Regular Updates to Stay Relevant

    Learn to post updates, offers, and events on your Google business profile to boost SEO and visibility on Google search and Maps, using compelling images, buttons, and evergreen content.

    10:35

  • Get, Manage, and Encourage Great Reviews

    Learn how Google business profile reviews build trust and influence local search rankings, and how to collect, manage, and respond with a repeatable system.

    10:44

  • Article: Collect Reviews

    6:10

  • Respond Professionally to Every Review

    Learn to respond to every review to build trust and boost visibility by applying a three-step framework—personalize, reference the service, and add a call to action—on your Google business profile.

    9:55

  • Article: Responding to Reviews

    4:35

  • Set Up Pin and Service Area Properly

    Learn how to place your business pin on Google Maps and set service areas to attract local customers, adjust the location precisely, and save changes with quick approval.

    4:41

  • Rank Higher in Local Maps Searches

    Optimize your Google Maps profile to rank in the map pack by aligning categories, services, descriptions, photos, and reviews with user intent and relevance.

    4:13

  • Article: Google Maps Searches

    2:41

  • Understand Insights, Clicks, and Metrics

    Master Google Business Profile insights and metrics to track where traffic comes from and what actions convert. Use data to optimize Google Maps and Google Search visibility and boost conversions.

    11:15

  • Article: GMB Insights

    4:55

  • Sync GMB With Your Local SEO Strategy

    Sync your Google business profile with your local SEO strategy to dominate the map pack by aligning your GBP with nap consistency, local backlinks and citations, and on-page local keywords.

    11:04

  • Article: GMB & Local SEO

    4:48

  • Manage and Optimize Multiple Locations

    Learn how to manage and optimize multiple locations in Google business profiles by adding new locations, assigning addresses and numbers, verifying, and organizing sites into groups for streamlined dashboards.

    5:49

  • Avoid Suspensions and Common Pitfalls

    Avoid suspensions by following Google business profile guidelines, using real locations, avoiding nap data inconsistencies, not keyword stuffing, and staying active with honest reviews and updates.

    7:30

  • Article: Avoiding Suspensions

    4:14

  • Use OneUp's AI to Automate Your Updates

    Use OneUp to automate Google business profile updates with AI, scheduling recurring posts, crafting descriptions, and adding CTAs, while managing media from stock sources and AI-generated images.

    11:32

  • Follow a Proven Optimization Checklist

    Follow a proven optimization checklist to keep your Google business profile active, rank higher, and grow through weekly reviews and photos, monthly insights, and quarterly refreshes.

    6:47

  • Article: Ongoing Optimization

    3:29

  • Build a Sustainable Authority Strategy

    Build local authority beyond your Google business profile by cultivating trust signals like backlinks, mentions, press, and community presence through local partnerships, content, and multi-platform reviews.

    10:16

  • Article: Build Local Authority

    4:55

  • Sell GMB Optimization as a Service

    Turn your Google business profile expertise into a paid service for local businesses, building retainer-based Gmb management through freelancing, agency growth, and outsourcing.

    9:54

  • Article: GMB as a Service

    5:29