Course Curriculum

Social Media Marketing Bootcamp

8sections
47lectures
7h 27mtotal

What you’ll learn

  • Grow your small business through a clearly mapped out social media marketing strategy

  • Spend less time on social media platforms but make your marketing far more effective

  • Understand how to use the main social media platforms to build your audience

  • Increase your brand recognition and improve customer loyalty

  • Discover more about your clients and where they hang out online

  • Know how to create great content which will get increased interaction and visibility

  • Increase traffic to your website and give them to potential for more sales

01

Social Media Overview

4 lectures • 28min

  • Welcome to the Social Media Marketing Bootcamp

    This video tells you a little about my own personal background and how social media has helped my business to grow. We also look at the overall structure of the course and what we want to achieve.

    3:36

  • How To Find Your Perfect Customer

    This video is all about discovering who your ideal customers are. There is an associated worksheet where you can work through some questions which will help you pinpoint who you want to be marketing to - this makes your branding and content much easier to establish.

    4:41

  • Social Media Overview

    This lecture looks at branding in more depth and establishes some golden rules for your social media marketing going forward.

    10:42

  • Social Media Plan

    In this lecture I talk about establishing your social media strategy and we also look at ways to generate content ideas for using across your social media profiles.

    8:49
02

Facebook

11 lectures • 1hr 30min

  • Introduction to Facebook

    This video introduces the module and we look at why Facebook is so important in our social media strategy and how we can use it to best effect for our business.

    15:29

  • Creating a Facebook Page: Part 1

    This is a screen share video which walks you through setting up your Facebook page in a way that is going to get you the most attention and followers.

    11:10

  • Creating a Facebook Page: Part 2

    This is a screen share video which walks you through setting up your Facebook page in a way that is going to get you the most attention and followers.

    11:46

  • Creating a Facebook Web Address

    Facebook allows us to choose a web address for our Facebook page so that we can brand our business better. This short video shows you how to do it.

    2:58

  • Scheduling Posts on Facebook

    It's important not to send out posts close together on Facebook so this video shows you how to schedule them so they can be sent out throughout the day.

    2:18

  • Adding Apps to Your Facebook Page

    Add tabs to your Facebook page so that you can also highlight your other social media profiles, such as Pinterest, Twitter, Instagram and YouTube.

    6:51

  • Adding a Call to Action to Your Facebook Page

    Facebook allows us to add a prominent link at the top of our page which can take visitors to our Shop or to sign up for our newsletter. This video explores the different options and shows you how to put it into place.

    2:09

  • Facebook Pages, Groups & Events

    Using events and Facebook groups can be so important for our social media marketing. This video shows you how to do it to best effect.

    14:34

  • Facebook Insights

    Using the analytics Facebook provides us with can help us plan our marketing strategy. This video shows you what is on offer in Facebook Insights.

    10:34

  • Content, Spacing & Consistency

    In this video we look at the content we are creating and the importance of consistency.

    7:44

  • Inviting More Targeted People to Your Page

    This is a super easy tip which will get you far more targeted likers of your page - for free!

    4:06
03

Twitter, Pinterest & Instagram

6 lectures • 1hr 16min

  • Introduction to Twitter

    This is an overview of Twitter and the benefits it can bring to our businesses.

    11:10

  • Setting Up Your Twitter Profile: Part 1

    Screen capture video which shows you the best way to set up your profile so you get found more easily in search.

    12:33

  • Setting Up Your Twitter Profile: Part 2

    Screen capture video which shows you the best way to set up your profile so you get found more easily in search.

    8:38

  • Introduction to Pinterest

    Pinterest is the second largest platform after Facebook and is great in terms of revenue generation - this video introduces the power of Pinterest marketing.

    14:55

  • Setting Up Your Pinterest Profile

    This screen capture video show you how to set up your Pinterest profile to best effect.

    19:37

  • Introduction to Instagram

    Instagram is on the rise and can be hugely valuable to businesses - this video introduces the platform.

    8:53
04

Google+, YouTube & LinkedIn

7 lectures • 1hr 26min

  • Introduction to Google+ Part 1

    An introduction to Google+ and why it is important for your business, especially in term of search traffic.

    12:50

  • Introduction to Google + Part 2

    An introduction to Google+ and why it is important for your business, especially in term of search traffic.

    10:38

  • Setting Up Your Google+ Profile

    Screen capture video on setting up your Google+ profile.

    20:04

  • Introduction to YouTube

    This video covers the benefits YouTube can bring to our business and why we might want to use it and different ideas for video creation.

    6:31

  • Setting Up Your YouTube Account

    This screen capture video shows you how to get started with YouTube and how to find your way around.

    8:15

  • Introduction to LinkedIn

    LinkedIn can be great for forging new connection and finding clients, This video provides an overview of the site.

    13:27

  • Finding Your Way Around LinkedIn

    This screen capture video shows you around LinkedIn and the different areas so you can use it to best effect.

    14:43
05

Search Engine Optimisation (SEO)

4 lectures • 34min

  • Introduction to SEO

    Search Engine Optimisation or SEO can really help your business and products or services to get found. This video introduces the subject and we walk through the key elements step by step.

    9:23

  • SEO 101

    This video explores the basic elements of SEO so you understand how it can benefit your business.

    9:58

  • On Page SEO (Part 1)

    This two part video looks at the changes you can make to your content - including product descriptions, blog posts and social media - in order to get found more easily in the search engines.

    4:20

  • On Page SEO (Part 2)

    This two part video looks at the changes you can make to your content - including product descriptions, blog posts and social media - in order to get found more easily in the search engines.

    10:38
06

Putting It All Together

9 lectures • 1hr 25min

  • Introduction to the Final Module

    In the final module we look at bringing everything we have learned together so that you can implement your social media strategy going forward - this video stands as an overview.

    9:39

  • Other Traffic Generating Methods Part 1

    This video considers some other traffic generating methods you can use which are separate to social media but which all work together to best effect.

    13:13

  • Other Traffic Generating Methods Part 2

    This video considers some other traffic generating methods you can use which are separate to social media but which all work together to best effect.

    11:50

  • Rafflecopter for Giveaways

    This screen capture video looks at using Rafflecopter for giveaways.

    9:23

  • Click to Tweet

    Click To Tweet is a great free resource which helps you spread the word about anything you want to promote across social media.

    9:39

  • Scheduling Tools

    Sometimes time is against us so this video explores some of the key scheduling tools for social media.

    10:50

  • Social Media Mistakes (Part 1)

    This two part video explores some social media mistakes you definitely want to avoid if you want to grow your following and have the potential for more sales.

    12:06

  • Social Media Mistakes (Part 2)

    This two part video explores some social media mistakes you definitely want to avoid if you want to grow your following and have the potential for more sales.

    5:14

  • Wishing You Well

    This is the final video and gives you three things to remember as your move forward with your social media strategy.

    3:07
07

Additional Material

5 lectures • 48min

  • Social Media & Blog Planning

    A blog planner with content ideas and a daily checklist for social media updates.

    15:00

  • Adding a Mailchimp Tab to Facebook

    If you use Mailchimp this shows you how to add a newsletter sign up to Facebook.

    2:35

  • SEO Bonus (Part 1)

    A two part SEO video which dives in deeper with some search strategies.

    13:17

  • SEO Bonus (Part 2)

    A two part SEO video which dives in deeper with some search strategies

    8:47

  • Introduction to PicMonkey

    This video gives you an overview of PicMonkey and how to create an image with a text overlay.

    7:52
08

Bonus Section

1 lecture • 1min

  • Additional Learning

    0:08