Social Media Marketing Classroom
What you’ll learn
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Learn how to harness the power of social media to generate Leads and Traffic
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Introduction
Introduction
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51:00
Quick Start Guide
In this Quick Start Guide You Will Learn : Is Your Business Not on Social Media? Here’s Why You’re Missing Out How to Decide Which Social Media Channels to Use How to Set Up Your Facebook Page How to Set Up Your Google+ Page How to Set Up Your LinkedIn Company Page How to Start a LinkedIn Group How to Set Up Your Twitter Profile How to Set Up Your YouTube Channel How to Set Up Your Pinterest Account Starting Your Company Blog
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Linkedin Marketing
Linkedin Marketing
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7:13
Introduction to LinkedIn Branding
In this specific video, you will learn what you need to do to get started on this journey towards branding yourself as an expert on LinkedIn. You’ll also be given an overview of the video series as a whole, how this system works, and what tools you will need to get started. Fortunately, aside from this video series, we will be using completely free resources.
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10:13
Things to Avoid Doing in LinkedIn and other Roadblocks
Did you know that LinkedIn will suspend your account for certain things that you may find acceptable on other social media sites? LinkedIn is a little more professional in the way they do things, so they have rules and regulations that you will want to follow, including etiquette you may want to follow as well. In this video, you learn what to avoid doing first before we move onto the rest of this video series, so that you start positively.
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12:27
Create a Profile that stands out
Unfortunately, people will judge a book by its cover and in this case that is you. Who you are trying to reach in terms of audience will determine the way you setup your profile. You see, it’s easy to just jump in and start putting in all of your credentials like how you write your resume, however you need to do it properly. That is what you will learn in this video. While it is not a hard thing to do, you will want to ensure that it is done right.
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8:32
Branding Yourself and Gaining Expert Status
the way people perceive you in society is important. Thus, branding yourself by showing that you are an expert in a certain field must be done correctly, not only through your profile, but through other ways too. In this video, you will learn specific strategies you can start using today, on how to properly brand yourself as an expert in your field so that you can gain trust. Once you have gained people’s trust, you will be well on your way to having credibility in your industry.
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10:27
Smashing Strategy to Start Conversations
Communicating with people you don’t know is what this is all about. Starting a conversation that starts on the “right foot” can often be a roadblock if you don’t know where to start. In this video, you will learn a cool strategy you can start using right away to start conversations on the right foot so that people see you as an expert in your field, right from the start.
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5:50
Smashing Strategy to Gain Trust and Likes Fast
Once you have started a conversation, you will need to end it with people liking you, and you gaining their trust. But how do you go about doing that? How do you gain trust? How do you go one step further to get people to be further interested in what you have to offer? In this specific video you will learn how to do just that, with easy to implement strategies that you can start doing today.
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4:30
Smashing Strategy to Build Strong Relationships
Alright, so you’ve gotten to a point where you can create conversations with people you don’t know, gain their trust, and be seen as an expert. Now you need to keep those relationships and grow them further into business relationships. In this specific video, you will learn an easy but cool strategy to growing those relationships to a more personal level, which can have a huge impact on not only your business but much more.
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31:00
Linkedin Manual
03
Twitter Classroom
Twitter Classroom
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4:38
Account Setup
Learn how to create a Twitter account with a proper profile
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3:53
Profile Setup
Learn how to Create a customized your profile
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4:03
Custom Background
Learn how to Create a customized Twitter background for a more personal touch
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13:16
Twitter Clients
Evaluating and choosing Twitter clients that meet your needs. You are going to learn about 3 of the most common “clients” for accessing Twitter. These are by no means the only options but they give you an idea of the different ways you can interact with and use Twitter. Once you have completed this step, you may want to spend some time looking at other clients and tools that might fit your needs.
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3:26
Following others Followers
Identify real, value-driven accounts by exploring comedians' followers and verifying authenticity. Follow them to gradually grow your Twitter network, as some will follow back.
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3:02
Following via Blogs
Find a blog in the result set that looks interesting and check it out. If the content looks interesting, check if the blog owner has a Twitter link. If they do, click on it. If not, go back and try another blog until you find one with a linked Twitter account.
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4:27
Following via Keywords
Find how to use twitter to reveal people inyour niche or industry
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3:10
Following using TwitterGrader
Explore the different choices and determine if any of those options help you find relevant people to follow based on your market or your personal interests as a Twitter user
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3:32
Following Lists
Think about a list of people you would like to organize. A common example might be “My Active Twitter Friends” and this would be a list you set up to collect all of your closes Twitter friends into a single group.
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6:08
Getting Followers Video Presentation
Grow your followers by following similar users, tweeting regularly, and engaging with others through replies and direct messages. Use keywords, trends, and mentions of famous people to attract engaged followers.
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5:39
Unfollowing
When using Twitter, you will inevitably end up following people who are spammers, bots or just people that you donʼt care to follow in general. This section will show you some strategies you can use to un-follow those Twitter users that fall into this category for you.
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9:45
Tweeting Basics
Some people follow 1000s of Twitter users and your Tweet is just one in a huge sea of information. Sending one Tweet like this will only get seen by a small number of people at any given time. People searching for words you have used will find your Tweet and may respond in that scenario.
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8:10
What to Tweet ?
So what do you say ? How creative can you be ? Here are some ideas how to start tweeting and keeping active.
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7:32
Twitter Search Basics
Get accustomed to searching by looking for some random things. You might want to search for things that deal with some of your hobbies and/or interests
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7:50
Finding Trending Topics
Have a look at what is trending and click on a few of the trends to see how trends work and what people are saying (Note - talking about a trending topic is a good way to get followers because there are MANY sets of eyes looking at those trending Tweets. If your Tweets are in the mix, you might get some people who are interested in you.)
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7:44
What to Search for
Select the first result which is Googleʼs free keyword analyzer tool. This tool will let you take a keyword that you might search in Google (for example, “fish recipes”) and it will show you the volume of searches taking place for term every month as well as a number of related searches (for example, “cajun fish recipes”, “fried fish recipes”, etc...)
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2:22
Using Search Feeds
Specify some additional information to ensure that you get a set of results that will be of great value to you as a marketer.
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3:07
Power Twitter
Learn how to use Power Twitter to embed videos directly in your Twitter feed. You can watch the videos without actually leaving your Twitter window
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4:07
Scheduling Tweets
If you are very busy and donʼt have time to Tweet all day, but at the same time want to appear active, you can schedule Tweets for the whole day. You may want to schedule 10 or 20 Tweets with links to interesting articles and have these Tweets go out twice an hour as an example.
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1:36
New Followers View
Experiment with Tweetdeck to checkout on your latest followers
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5:38
Rss Feeds to Twitter
Use TwitterFeed to Post RSS feeds from your blog onto your twitter account
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30:00
Twitter Manual
04
Facebook Classroom
Facebook Classroom
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8:21
Introduction to Facebook Timeline
In this video you will be introduced to Facebook timeline, the formula in this video course, and what you'll need in order to get started. You'll also be given a quick overview of the video series so you’ll know what to expect, and with that you'll be able to put the pieces of the timeline puzzle together in no time.
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6:32
Brainstorm Your Brand's Personality
Brainstorm your brand's personality by identifying your audience and products on your Facebook timeline, and define your vision and what captures attention through logos, milestones, and engaging content.
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5:57
Timeline Anatomy
Want to understand how the Facebook Timeline works and how successful companies are using it? In this video, you’ll learn the pieces of the Timeline that make it powerful. Understanding this is very important so that you can effectively create your own timeline for your business.
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9:29
Create Your Cover Image
The cover image takes up a large portion of the header of the page and is vital because it is often the first image people see. In this video, you will learn what makes a good cover image so that you can make an impact and stay in the minds of your fans. You’ll also be shown how to outsource the cover image, and even how to create one yourself.
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4:23
Create Your Profile Pic
Create a 180 by 180 Facebook profile picture, start with a larger image to preserve quality when scaled to 32 by 32 pixels, and feature your logo or product.
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4:56
Using the Messaging Feature
The messaging feature has been added as a new feature to the timeline. Use it wisely and you can deepen the relationship between your friends and your company.
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4:20
The About Section
In this specific video, you’ll learn how to utilize this small area to your advantage. The About section is located right below the Profile pic and allows you to enter a small amount of words. You can also include links to your website, to your opt in page, and much more. Use this area wisely and it can impact your timeline positively.
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2:50
Apps Section
The Apps section is located below the cover image, centered and to the right. In this video, you’ll learn how to really take the branding of your business to a whole new level just with a few simple, yet powerful ninja punches.
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10:55
Pinning Your Posts
Pinning your posts allows you to move a post to the top for seven days. However, while it is easy to just pin any post, you’ll want to choose your posts wisely and ensure they include several key items to avoid lowering your edge/rank and losing fan interest.
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2:51
Milestones
Milestones Milestones are events that happen during your life or the history of your business that mark something of significance. While it is easy to talk about yourself and your business, you must avoid doing it in a manner that will lose your fan’s or prospective fan’s interest. While the timeline allows you to show people events that are important in your business, you must lay them out correctly.
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30:00
Facebook Manual
05
Pinterest Classroom
Pinterest Classroom
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8:17
Introduction to Pinterest
In this video, you’ll be given a quick overview of the system so you know what to expect ahead of time. By understanding not only how things work, but how we will use them effectively, it gives you the ability to speed the process up faster. You’ll learn Pinterest’s general system and how it differs from other social media sites.
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7:22
How to get invites fast
As you may know, Pinterest operates on an invite system. In other words, you have to be invited by someone who already has a Pinterest account. While you can try to request an invite on the front page, this can take some time. In this video, you will learn several ways to get a Pinterest invite quickly without having to wade through all the fake invite offers out there.
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7:22
How to Get Invites Fast Version 2
Discover fast ways to get Pinterest invites through direct request, friends, forums, and paid gigs. Avoid phishing scams while leveraging Fiverr express gigs to invite multiple accounts quickly.
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10:11
Things to avoid and be aware of
Before you start any system, you need to be aware of certain rules that Pinterest has and how to start off with the right foot forward. You’ll learn these things in this video, as well as the common mistakes people make. This video will help you set yourself up for success, and avoid certain things that will set you up for failure.
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13:01
Knowing and understanding your market first
What is your goal? Who is your audience? What similar interests do they have? Before you start creating Pinterest boards, following other users and using the strategies within this system, please wait. Similar to the previous video, you’ll want to start off with the right foot forward. In this case, you will want to understand who your target market is so that you can target them. This video will teach you just that - and much more.
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7:53
Keyword, Hash Tags, and Links
Just like any other system, knowing what keywords your audience is typing into Pinterest are vital to your success. In this video, we will discuss how to effectively use keywords and hash tags in your Pinterest pins so that you attract the right type of person. You’ll also learn how to properly include your links in your profile.
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10:00
Setup, Following, and Interacting
Now that you know what to avoid and how to start off right, it’s time to start setting up, and moving your company or website on Pinterest forward. While you will learn the basics, you will also learn how to get people to follow you, comment on your pins, and interact with you. If you can get someone to simply interact with you, these mini-transactions can eventually lead to a specific action you desire.
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10:50
Creating a board
In this video, as the title states, you will learn how to create a Pinterest board. Pinterest boards are great if you create them around a specific theme or topic. We will be going over several creative methods that you can use to create interaction and a following.
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8:53
Pinterest Marketing #1 – Pin-it Button
In this video, you will learn how to correctly use the Pin-it button on your website. You’ll see step by step how to it properly, so you don’t need to worry if you are not a technical whiz.
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5:01
Pinterest Marketing #2 – Contests
In this video, you will learn how get the help of your customers and fans who love your products to promote your brand, website, or product. Contests on Pinterest work exceptionally well and you will learn how to properly set one up.
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7:37
Other Powerful 3rd Party Tools
In this video, you will be shown some 3rd party tool sites and tools that you can use. Combined with the power of the Pinterest platform, this will give you a one-step-ahead advantage.
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22:00
Pinterest Manual 1
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22:00
Pinterest Manual 2
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Youtube
Youtube
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12:56
Youtube Basics
Brand your videos and optimize titles, descriptions, long-tail keywords, and tags to drive traffic from YouTube, then create a YouTube account and include a link to your site.
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12:41
Ranking on Youtube
Craft keyword-rich, descriptive titles at the start and write thorough descriptions with relevant keywords and tags to boost your video's ranking on YouTube and search engines.
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GooglePlus
GooglePlus
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28:00
Google Plus Manual
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Offline Marketing
Offline Marketing
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12:00
Social Media for Offline Business
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58:00
Social Media Marketing for Locals
Local Social Media for Locals – LearnThe Importance of Being Social and Learn: How to Set Up Your Business on Yelp How to Get Set Up with Google Places How to Get Set Up with Bing Maps How to Set Up Your Business on Foursquare How to Use Meetups to Promote Your Business How to Get Good Reviews Online How to Start Doing Local Advertising Online – Daily Deal Sites Thinking Outside the Box – Alternative Social Media Channels Your Business Shouldn’t Ignore 10 Ways to Get People to Visit Your Social Media Pages
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Conclusion
Conclusion
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4:59
Social Media Marketing in a Nutshell
Drive traffic and leads with social media marketing across major platforms, stay focused, use automation, and build a complete profile to test what works for your business.
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--Social Media 2014/2015--Tumblr Marketing
--Social Media 2014/2015--Tumblr Marketing
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6:09
Tumblr Marketing
Learn how to easily and effectively position your offline or online business using tumblr
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3:00
Tumblr Blog
Learn about the Tumblr blog and how to use it.
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4:17
Step 1 - Research your Market
Learn about the 7 vital steps to starting your Tumblr Marketing.
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1:32
Step 2 - Create your Tumblr Blog
Here you'll learn the steps to creating your Tumblr blog.
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5:11
Step 3 - Customize your Tumblr Blog
Here you will learn how to create your customized Tumblr blog without messing around with codes!
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2:16
Step 4 - Create your Tumblr About page
This is an extremely important step in gaining credibility.
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3:29
Step 5 - Posting
Learn how to use different post formats to make you stand out from the crowd!
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9:08
Step 6 - Tumblr Marketing Tools
Learn the 5 powerful marketing methods Tumblr has to offer.
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4:51
Step 7 - Getting Followers
How to get people to sign up to your list!
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3:03
50 Finding Tumblr Followers Tricks
Explore 50 tricks to grow Tumblr followers for your business by posting high quality content, engaging with others, using tags, and promoting across platforms.