Course Curriculum

Social Media: Social Media Marketing Strategy For Success

10sections
90lectures
4h 36mtotal

What you’ll learn

  • Social media Marketing For beginners

  • What is Social media and its Advantages and Disadvantages?

  • Which social network is right for your business?

  • Social media Marketing Trends for 2018

  • Social media Marketing for your business

  • Social media Marketing Tips that Generate sales

  • The greatest strategy for Social media Success

  • Learn about Facebook, twitter, Instagram, snapchat

  • How to use Social media Marketing for your business ultimate success

01

Introduction

5 lectures • 21min

  • Introduction

    Discover practical tips for social media marketing that boost your brand, build an online presence, connect with millions, and grow a long-term audience through ongoing engagement.

    3:07

  • Habits For Success On Social Media

    Adopt habits for social media success: plan in the morning, recharge with mindfulness, schedule posts with tools like Hootsuite, engage followers, and adapt a visual content strategy.

    6:01

  • Choose The Right Social Media Platform For Your Business

    Identify your audience and define clear goals to choose the right platform. Learn platform demographics and engagement, with examples from Facebook, Twitter, Instagram, YouTube, LinkedIn.

    8:02

  • Understand Your Industry

    Identify industry needs to select effective channels; visual platforms suit hairdressing, culinary, and arts, while professional platforms fit b2b. Analyze competitors’ platforms and tactics to spot opportunities and gaps.

    1:31

  • Go Where Your Audience Is

    Identify where your audience is active and tailor a social media strategy to the platforms they use, based on audience interests and preferred content.

    2:25
02

Social Media Marketing Strategies for 2020

2 lectures • 15min

  • Strategies for successful social media marketing in Detail

    Learn to create multimedia content, customize posts for each platform, run engaging campaigns, build brand presence, and integrate offline and online marketing to boost reach.

    12:03

  • Paying Attention to Online Marketing Metrics

    Track online marketing metrics such as referral sources, pages visited, time on site, and share results with followers to demonstrate brand value and engagement.

    2:43
03

Social Media Marketing Trends

6 lectures • 13min

  • Brand Engagement

    Brand engagement drives value on social media. Track likes, comments, and shares to gauge content effectiveness and identify which platform drives the most engagement.

    2:31

  • Website Traffic

    Build a brand personality on your website as an information hub, and use google analytics to compare tactics, track sessions, new sessions, and bounce rate to optimize social networks.

    2:42

  • Generate New Leeds

    Generate new leads by leveraging social media to reach a growing audience and move them through the sales funnel, tracking click-throughs, content downloads, and conversion rates.

    2:02

  • Objectives, Organic Content or Paid Content

    Set clear social marketing objectives to guide your campaign. Balance organic and paid content to boost traffic, unique visits, and click-through rates, then analyze metrics and reinvest in top-performing content.

    4:30

  • Social Media Marketing Strategy That Really Works

    Discover a complete social media marketing strategy that guides you from setting goals to growing your following, selecting networks, and measuring results for your business success.

    1:03

  • Social Media Marketing Strategy Template

    0:08
04

Emerging Social Trends

5 lectures • 14min

  • Virtual Reality

    Virtual reality offers a powerful marketing tool to engage audiences and drive product promotion, with 71% of consumers viewing virtual reality brands as forward-thinking and 53% more likely to buy.

    0:53

  • Augmented Reality

    Explore how augmented reality turns real life into interactive experiences, from Pokémon Go's mainstream adoption to Bud Light and Ikea augmented reality efforts, including try-before-you-buy furniture placement and Snapchat lenses.

    1:56

  • Ephemeral Content

    Ephemeral content uses time-limited, emotional posts to boost engagement and authenticity, leveraging fear of missing out and experiences; brands like Mashable and Taco Bell showcase products on Snapchat.

    1:48

  • Instagram Stories

    Discover how Instagram stories became a leading ephemeral format with 300 million active users. Learn to use stickers, links, polls, and filters to engage audiences and track saves.

    6:09

  • GEN Z

    Target Gen Z by optimizing multi-profile, multi-device social strategies with value-driven messaging, acknowledging online-first habits, short attention spans, and ad skepticism.

    3:12
05

Detailed Plan

9 lectures • 2min

  • Detailed Plan

    Develop a detailed social media marketing plan by defining objectives, target audiences and personas, outlining top-of-funnel content, budget, and goals with campaign worksheets.

    1:44

  • Worksheet 1

    Activity

  • Worksheet 2

    Activity

  • Worksheet 3

    Activity

  • Worksheet 4

    Activity

  • Worksheet 5

    Activity

  • Worksheet 6

    Activity

  • Worksheet 7

    Activity

  • Worksheet 8

    Activity
06

Social media Marketing For Your Business

17 lectures • 47min

  • Social Media Marketing

    Learn how social media marketing uses sites like Facebook and Twitter to reach your target market. Post links to your content and run ads to spark conversations and widen reach.

    3:03

  • Social Media Marketing Advantages

    Discover how social media marketing enables direct customer interaction, builds loyalty and trust, and leverages audience reach, feedback, and profile data to boost your brand.

    2:00

  • Disadvantages Of social Media

    Recognize the constant maintenance of social media and the time needed to update and engage fans. Acknowledge platform rules and drive traffic to your site or email list.

    2:31

  • Which Social Netwrok Is Best For You

    Choose the right social network by understanding your customers and where they are to reach your audience, with quick overviews of Facebook, Google Plus, Twitter, LinkedIn, Pinterest, and YouTube.

    6:46

  • Choosing The Right Netwrok

    Choose the right social network by focusing on one or two platforms, ask customers, and perform online research on brand, competitors, and industry terms.

    2:00

  • Managing your Social Media Account

    Decide how your social media presence will serve your business goals and measure success, then craft a strategy-driven content plan to build brand awareness and leads with a conversational tone.

    2:40

  • Best Practices and Tips

    Set clear social media targets and measure performance to drive conversions, traffic, and engagement for your business; manage time across platforms, secure your brand, and listen to trends and communities.

    3:59

  • Who Knows your Business Best?

    Know your business and audience to guide marketing decisions, balancing your own content with helpful third-party material. Build relationships through two-way engagement, a posting calendar, and relevant, resonant content.

    3:51

  • Free tools For Marketing

    Discover free tools to streamline social media marketing, including scheduling posts, managing accounts in one place, and monitoring conversations with Google Alerts and Twitter directories.

    3:07

  • Customer Service and Social Media

    Fully integrate social media into your business' customer service to boost loyalty. Train staff to handle inquiries on Twitter and Facebook, noting 38% are answered and 6.6 hours response time.

    2:08

  • How to Manage Customer Service on Social Media?

    Select trained customer service staff to handle social media questions and monitor brand mentions using a social listening tool. Establish a fast, personal response process with clear roles and feedback.

    2:50

  • Should You build your own Netwrok?

    Evaluate when to build your own network versus using existing platforms, since customers are on those platforms, and explore owning your own network through your own blog and discussion boards.

    0:54

  • Your Blog

    Leverage your blog to share advice and information that your audience cares about, build relationships, and establish authority while driving traffic, generating leads, and setting goals through reader engagement.

    1:33

  • Discussion Boards

    Set up and sustain discussion boards by attracting an engaged audience, offering a unique private space for medical conditions discussions, posting questions, and ensuring quick replies, with Facebook integrations.

    1:51

  • Big companies Highs and Lows

    Explore the highs and lows of social media marketing by examining companies that excel and those that struggle, setting the stage for insights in upcoming lectures.

    0:42

  • Lows

    Avoid locking down conversations, removing posts, or misusing copyright claims, which trigger social media meltdowns; respond with information, reclaim control, and be bold.

    3:08

  • High

    See how top brands turn social media challenges into opportunities through rapid, authentic responses, Twitter customer service, and creative Pinterest campaigns that drive engagement and visibility.

    3:49
07

12 Steps to Social Media Marketing Success

1 lecture • 1min

  • 12 Steps to Social Media Marketing Success

    0:16
08

Social Media Tested Tips that Generate Sales

23 lectures • 48min

  • Social Media Presence: The Basics

    Learn the basics of social media presence and strategy compliance, using the right tools. Set up a Facebook timeline, embed sharing icons, and list your location on Google Places.

    2:50

  • Best Tips For Success

    Balance following relevant accounts to gain exposure, stay online during business hours, maintain a professional stream of online activity, and engage conversations—because social media success has no one-size-fits-all blueprint.

    2:18

  • Have Fun

    Facebook, Twitter, LinkedIn, and Google Plus let you broadcast messages to a wide audience, but they’re only part of a broader marketing strategy; have fun and keep learning.

    0:59

  • Whats The Plan

    Develop a clear strategy and select a few platforms aligned with your target audience. Research each platform, optimize profiles with consistent headshots, and craft brand-aligned content that supports your goals.

    3:09

  • Your Brand Behaviour

    Build trust and audience confidence with an authoritative yet easygoing brand voice, reveal personality, stay highly responsive to inquiries and messages, and consider a professional social media manager.

    1:38

  • Admit when you dont have the Answer

    Admit when you don't have the answer, share links to expert resources, and use conversations to create buzz; leverage seminars and networking to educate and serve your social media audience.

    2:00

  • Be systematic

    Be systematic and methodical in publishing timelines, and establish your voice. Use storytelling to relate to clients at the human level and slow down to stop scrolling and earn trust.

    1:11

  • Say interesting Things

    Say interesting things that build goodwill and a sense of community around your brand by being helpful, talking about others, and engaging online to drive traffic.

    1:31

  • Plan of Action

    Develop a plan of action with clear calls to action and a determined target audience. Optimize timing, invite engagement, and leverage brand advocates and influencers for social media marketing success.

    2:46

  • Follow influential People

    Follow influential people and forge relationships with industry leaders to boost reach and shares. Balance self-promotion, client conversations, and mutual interests with a consistent, scheduled posting plan.

    2:50

  • Listening

    Leverage listening as a core social media tactic by setting up Google Alerts with keywords including competitors, using a dedicated email to manage notifications, and refining strategy with Twitter searches.

    2:07

  • Content

    Develop a financial brand content strategy that addresses client needs, uses evergreen content, and blogs consistently to drive social media traffic and audience engagement.

    1:59

  • Industry Experts

    Interview industry experts for your blog to save time and boost credibility. Featuring guest posts establishes your reputation as an industry maven.

    0:56

  • Lists

    Use lists to craft content that highlights problems solved by your product, and tell stories with the audience as the hero, guided by a weekly editorial calendar.

    3:12

  • Check it Twice

    Check your posts twice by spell-checking and proofreading status updates, blogs, and articles; keep titles short and use internal linking and hashtags to boost search engine optimization.

    2:38

  • Tag appropriately

    Learn to tag appropriately on social media using targeted hashtags to centralize content, avoid non-specific or spammy tags, and leverage visuals and video to boost engagement.

    3:16

  • Tools of the Trade

    Explore affiliate and advertising programs on major networks to boost visibility on Facebook's newsfeeds. Use social media management tools like Hootsuite to schedule updates and streamline cross-platform activity.

    1:05

  • Encorage others to interact

    Encourage others to interact and share by using tools like collector street, and outline your six-month and one-year social media goals to make targets feel attainable.

    0:48

  • The inbox

    Use the inbox as a powerful marketing tool by cross-promoting newsletters with social media, and invest in visuals for engagement on Instagram and Pinterest; set clear metrics to measure success.

    1:37

  • Measure your social media ROI

    Analyze your social media performance against established methods and optimize discoverability with WordPress SEO plugins, while tracking results via Google Analytics.

    2:09

  • Compliance and Regulation

    Create and enforce a social media policy aligned with compliance requirements in the financial service industry, and engage employees to draft and update a living policy fostering ownership.

    2:10

  • Etiquette

    Engage with etiquette on social media by building connections through a virtual handshake, saying please and thank you, avoiding generic advice, and being honest about mistakes; link to trusted sources.

    2:52

  • The interent is Forever

    The internet is forever, and a Google search can surface information you post. Be specific and appropriate, respect confidentiality, respond professionally to critics, and offer easy opt-out to avoid spam.

    2:05
09

Social Media Marketing For Beginners

18 lectures • 1hr 23min

  • Overview Of Social Media

    Learn how social media reshapes marketing by turning you into a publisher on networks like Facebook and LinkedIn, and move your business from invisible to visible in a digital world.

    4:32

  • Why use Social Media Marketing?

    Discover how social media marketing accelerates your brand message globally by enabling self-publishing, building trust, and engaging online advocates through fluid, multimedia content across networks.

    3:23

  • Basics of Social Media Marketing Strategy

    Develop a long-term social media marketing strategy by defining your audience and goals. Implement multichannel, multimedia tactics to build an online brand asset that endures beyond a single post.

    2:00

  • Social Media Benefits

    Explore how social media boosts brand awareness, drives leads and sales, and strengthens credibility through testimonials and ratings, while improving search engine optimization and thought leadership with cost-effective marketing.

    4:09

  • Social Media Best Practice

    Apply social media best practices by avoiding shortcuts, investing time, energy, and creativity, contributing value, and building authentic two-way conversations that prioritize quality over quantity to achieve goals.

    6:16

  • Goal Setting: Know your Business

    Know your business by conducting a public relations audit and a SWAT analysis to assess performance, structure, internal and external factors, and public perception for informed goal setting.

    10:40

  • Goal Setting Part 2: Know your Audience

    Identify publics, markets, and audiences as groups sharing an interest with your organization and focus on key publics—customers, users, producers, enablers—while excluding non publics and crafting a targeted benefit statement.

    6:43

  • Goal Setting Part 3: Establish Goals and Objectives

    clarify the difference between goals and objectives in social media marketing, and learn to craft simple, measurable objectives with public audience, category, effect, milestones, and a clear time frame.

    3:56

  • Differences Between Social Networks

    Facebook, Twitter, LinkedIn, Instagram, and Pinterest each serve distinct business needs, from media sharing and real-time updates to career networking and board-driven image discovery.

    7:15

  • Creating a Social Media Strategy

    Develop a solid social media strategy by starting with audience insights, defining objectives, crafting key messages, and planning content before engaging on Facebook.

    2:54

  • Steps of a Social Media Strategy

    Define your social media strategy by profiling your audience with personas, setting smart objectives, crafting clear messages, planning content, and measuring results to drive awareness, traffic, leads, and loyalty.

    5:35

  • Facebook Insights

    Facebook insights are the best metrics for measuring your Facebook performance. Learn to read impressions, reach, post impressions, post reach, and engaged users to improve your Facebook marketing.

    4:27

  • Tips for Attracting Likes And Engagement

    Learn how Facebook's algorithm prioritizes posts through affinity, post type, and timing; use short, visual posts, ask questions, post daily, stay relevant, and consider ads to boost reach.

    4:17

  • Facebook Advertising

    Create and customize Facebook ads from the page, outline your ideal customer by location, age, gender, and interests, write ad text with product details and offers, and test multiple versions.

    1:36

  • Types Of Ads

    Explore Facebook ad types, including external website ads and page post ads, designed to drive traffic or engagement, with notes on ad specs, placement, and sponsor stories.

    3:21

  • Sponsored Stories

    Explore sponsored stories as interactive, fan-driven ads, highlighting actions like page likes, post likes, comments, app usage, shares, and events to drive participation and reach.

    3:13

  • Promoted Posts

    Promote posts to boost content to news feeds—updates, photos, videos, offers, and questions—bypassing the self-serve interface, while Facebook offers let local businesses share discounts with limited reach unless promoted.

    1:50

  • Facebook Ad Targeting

    Define your ideal customer for Facebook ads by outlining location, demographics, interests, and connections. Set budgets, test ad variations, and optimize reach and clicks.

    6:38
10

The Greatest Strategy For Social Media Success

13 lectures • 34min

  • Why Social Media Marketing?

    Learn how social media marketing builds brand trust and perceived usefulness, reaching billions of users to connect with interested customers, generate leads, and drive purchases with proven strategies.

    3:04

  • Strategy Overview

    Discover four steps to social media success: attract thousands of relevant people, engage them daily with quality content, and sell by targeting ads to visitors who viewed your site.

    1:59

  • Define your target Audience

    Define your target audience to attract potential buyers and tailor your social media advertising. Create relevant content and set tone and style to match audience interests and needs.

    1:53

  • Platforms They Use

    Identify where your target audience spends time and select the most relevant social media platforms to attract potential customers, focusing on Facebook, Twitter, Instagram, Pinterest, and LinkedIn.

    2:51

  • Attraction Process

    Learn how to attract your target audience by designing trustworthy, relevant social media channels, advertising to your ideal customers, and growing organically through relevant hashtags and interacting with people.

    2:18

  • Attraction Tips

    Learn attraction tactics by analyzing well-designed social media from major brands, maintain consistent branding, and optimize follower growth and cost per follower through relevant paid ads and proactive following.

    3:02

  • Selling To an Engaged Audience: 4 easy Steps

    Discover four steps to selling to an engaged audience: offer an exclusive incentive, highlight benefits, use high-quality images or videos, and promote across all relevant social channels to boost conversions.

    2:03

  • Advertising Formats

    Discover advertising formats that convert fans into customers by reaching followers at different times and promoting to non-connected audiences across Facebook, Twitter, LinkedIn, and Pinterest.

    1:31

  • Advertising Metrics

    Analyze advertising performance after launching campaigns, track conversions in Google Analytics, and use CPM and CPA metrics to set goals and optimize costs.

    2:01

  • Conversion Rates

    conversion rates vary with factors like promotion and price, website structure, industry, and sales cycle, while advertising offers a guaranteed way to increase them and retargeting can boost conversions.

    1:24

  • Retargeting Facts

    Retargeting targets visitors who recently browsed your site, available through Google's display network and social platforms, to reengage interested customers and boost conversions.

    3:44

  • Execution Strategy: How are you going To get It Done?

    Execute a social media marketing strategy requiring 50–75 hours monthly, using a skilled team or outsourcing, with four steps: audience, content, promotion, and retargeting.

    Activity

  • Social Media is Crucial For Success

    Leverage chat boards and chatbots across social platforms to automate interactions and personalize experiences, boosting engagement, loyalty, and sales through interactive, live storytelling.

    7:48