Course Curriculum

Social Media Marketing + Content Creation for Life Coaches

10sections
34lectures
2h 10mtotal

What you’ll learn

  • Social Media Essentials: Understand the core content types (posts, videos, stories) and how to organize your workflow.

  • Graphic Design Basics: Create scroll-stopping visuals with easy-to-use tools like Canva, even if you’re not a designer.

  • Video Creation Simplified: Capture eye-catching videos with your smartphone or camera, and edit them using beginner-friendly software.

  • Branding for Life Coaches: Build a cohesive look and feel for your online presence, including your own logo, colors, and fonts.

  • Time-Saving Techniques: Learn how to batch-create content, schedule posts, and streamline your entire process.

01

Introduction

3 lectures • 6min

  • Course Introduction

    Learn to use social media to connect with potential clients as a life coach, creating engaging posts and videos, building an authentic brand, and applying templates and strategies.

    2:26

  • Who is this Course for?

    Learn to design eye-catching graphics, film polished videos, and edit content that reflects your coaching brand. Build practical tools to create high-quality social media assets for life coaches.

    1:51

  • Meet the Instructor

    Meet Victor Fontaine as your guide to building a strong online presence for life coaches, using practical tools, strategies, and authentic content that fit your coaching.

    1:49
02

Getting Started

3 lectures • 9min

  • Understanding Social Media Assets

    Explore how to craft social media assets, graphics, videos, and posts, with Canva, that showcase your coaching brilliance and stop scroll. Tailor content to platform's vibe, from Instagram to LinkedIn.

    2:36

  • Tools You'll Need

    Discover essential tools for social media content creation, from graphics with Canva or Adobe Express to video and audio apps, and organize with Google workspace and Trello or Asana.

    3:20

  • Setting Up Your Workspace

    Set up a scalable, distraction-free workspace by organizing hardware, software, and files. Build templates, a master content calendar, and a clean filming and editing setup to streamline content creation.

    3:21
03

Design Basics

2 lectures • 7min

  • How Platform Preferences Influence Content Styles

    Discover how platform preferences shape content styles across Instagram, TikTok, YouTube, Facebook, and LinkedIn. Learn to tailor tone, format, and length to match each platform for maximum engagement and value.

    3:50

  • Basics of Design Principles

    Apply color psychology with a 2–3 color brand palette, then use two fonts, ensure mobile readability, and master composition with hierarchy and white space in Canva.

    3:04
04

Creating Graphics for Social Media

3 lectures • 12min

  • Creating Social Media Graphics Using Canva

    Learn to create eye-catching social media graphics for life coaches with Canva, using templates, customize text and images, set brand colors and fonts, and download PNG or MP4 posts.

    4:12

  • Customizing Templates for Your Brand

    Customize templates with your brand colors, fonts, logo, and imagery in Canva. Save the customized templates for future posts to keep your content on brand.

    3:28

  • Exporting and Optimizing Graphics for Different Platforms

    Export and optimize your Canva graphics for each platform by choosing the right file type, resizing to platform dimensions, compressing for speed, testing previews, adding alt text, and monitoring performance.

    4:19
05

Video Creation for Social Media

7 lectures • 29min

  • Why Video is Important for Life Coaches

    Use video to build trust, humanize your life coaching brand, and boost visibility across platforms, showcasing your unique coaching style with authentic, engaging content.

    3:59

  • Filming Basics

    Discover the three pillars of great video lighting, camera setup, and smartphone tips to create clean, professional videos for social media with natural light, eye-level framing, and clear audio.

    3:48

  • Smart Phone versus Video Camera for Recording

    Evaluate phones versus video cameras for life coaching videos, balancing ease, cost, and quality; use a hybrid approach for quick clips and polished, long-form content.

    3:51

  • Practical Tips for Recording with a Smart Phone or Video Camera

    Record high-quality videos with a smartphone or camera for life coaches by applying stabilization, lighting, framing, audio, lens tips, plus planning and testing.

    4:12

  • Video Editing for Beginners

    Master beginner video editing across Capcut, iMovie, DaVinci Resolve, and Premiere Pro by importing media, trimming, adding captions and music, and exporting 1080p mp4 for Instagram, TikTok, and YouTube.

    4:30

  • Adding Captions and Subtitles for Accessibility

    Add captions and subtitles for accessibility, engagement, and SEO in life coach videos, using tools like CapCut, YouTube Studio, Descript, Rev, and Premiere Pro.

    4:07

  • Exporting Videos for Social Media

    Export videos with the right orientation to maximize engagement. Use horizontal for YouTube, vertical for mobile platforms, or square for multi-platform reuse, export in mp4 at 30 fps.

    4:07
06

Content That Grabs Attention

3 lectures • 12min

  • Writing Captions That Resonate with Your Audience

    Craft compelling captions that connect with life-coach audiences by sparking curiosity, sharing your story, and inviting engagement through authentic, concise lines and clear calls to action.

    4:10

  • Using ChatGPT and Other AI Tools for Content Inspiration

    Leverage ai tools as a brainstorming buddy to generate ideas, captions, hooks, and long-form content for life coaches, guided by precise prompts.

    3:40

  • Creating and Using a Content Calendar

    Create a practical content calendar to plan and batch social posts for life coaches, aligning platforms, frequencies, and themed content to stay consistent and reduce guesswork.

    4:29
07

Creating Your Own Unique Brand

3 lectures • 14min

  • Developing a Consistent Look and Feel for Your Posts

    Develop a cohesive, consistent social media look and feel for life coaching posts by choosing brand colors, fonts, visuals, and templates to build trust and a memorable brand identity.

    4:12

  • DIY Brand Kits (Logos, Color Palettes, Fonts)

    Learn to build a do-it-yourself brand kit with logos, color palettes, and fonts that reflect your coaching style. Stay consistent across posts to boost brand recognition and trust.

    4:14

  • Free Resources for Stock Images, Icons, and More

    Discover free resources for stock images, icons, illustrations, fonts, textures, and templates to elevate your life coaching content. Learn to respect licenses and build a reusable asset library.

    5:08
08

Social Media Automation

5 lectures • 21min

  • Free Scheduling Tools (Meta Business Suite, Buffer, Later)

    Explore free scheduling tools—Meta Business Suite, Buffer, and Later—to batch content, automate posts, and maintain consistency across platforms for life coaches.

    4:27

  • How to Batch-Create and Schedule a Month of Content

    Batch-create a month of content by mapping themes, brainstorming ideas, and producing posts in one sitting, then schedule with tools like Meta business suite to stay visible.

    4:30

  • Analyzing Performance Data to See What Works

    Analyze performance data to see what resonates with your audience, using reach, engagement, CTR, view duration, and completion rate to refine content and timing to grow your coaching business.

    4:22

  • Repurposing Content Across Platforms

    Repurpose your anchor content across platforms to save time, reach diverse audiences, and keep your life coaching message fresh through reels, posts, carousels, and infographics.

    3:48

  • Creating Interactive Content (Polls, Quizzes, Stories)

    Create interactive content to boost engagement and deepen client connections through polls, quizzes, and stories. Learn to use these formats to humanize your life coaching brand and gain audience insights.

    3:41
09

Social Media Plan

3 lectures • 13min

  • Engaging with Followers Without Spending Hours Online

    Set clear engagement time (15 to 30 minutes), prioritize meaningful interactions, and use quick, authentic replies. Batch engagement, automate what you can, and use interactive features to nurture client-ready relationships.

    4:26

  • Setting Up a Social Media Plan

    Define clear goals, know your ideal client, choose the right platforms, and craft a consistent content strategy to engage and grow your life coaching audience.

    5:00

  • Managing Your Time and Avoiding Burnout

    Master time management for life coaches by batching content and scheduling blocks. Focus on one to two social platforms, use Canva and AI, and take breaks to prevent burnout.

    3:19
10

Additional Resources

2 lectures • 7min

  • Building Confidence in Sharing Your Content

    Clarify your purpose to share content that serves your audience, build confidence through small posts, authenticity over perfection, and consistent practice that strengthens your voice as a life coach.

    4:01

  • Content Creation Workflow Checklist

    Follow a streamlined content creation workflow from brainstorming to posting, using a checklist to stay organized and efficient. Tailor formats for each platform and review engagement to refine future messages.

    3:19