Course Curriculum

Social Media Marketing | Step-By-Step Examples | For Results

9sections
39lectures
3h 38mtotal

What you’ll learn

  • Choose the right social media platform for your business

  • How-to create an account on 4 of the most popular social media platforms

  • How-to post on 4 of the most popular popular social media platforms

  • Act on latest online trends to grow your business

  • Create a 1-Page Social Media Marketing Plan

  • Use Instagram For Business and stream a Facebook Live video

01

Introduction To The Course

2 lectures • 2min

  • Welcome To The Course!

    Discover social media marketing essentials for entrepreneurs and small businesses, learn to pick a platform, create an account, and post with best practices to succeed.

    0:48

  • How To Best Use This Course

    Explore a platform-based course that lets you learn in order or jump between sections, with deep dives into Facebook, YouTube, LinkedIn, and Instagram and practical best practices.

    1:31
02

The State of Social Media

3 lectures • 15min

  • Social Media Marketing Trends

    Two trends in social media marketing that are affecting business owners the most.

    6:02

  • Social Media Fundamentals For Success

    Three fundamentals for success that work across all social media platforms.

    5:36

  • Your Social Media Marketing Strategy

    Two things I want you to consider when going through this course.

    2:56
03

Learn Facebook

5 lectures • 33min

  • Why Facebook?

    The top 4 reasons to make Facebook as your social media platform of choice. We discuss Facebook advertising, video, and overall online presence.

    5:36

  • Facebook Terminology

    Learn about common Facebook Terms and how it affects your business page. Likes and comments and shares, oh my! Also, boosts and "pin to the top".

    3:16

  • Quick Start Guide: Set Up Your Facebook Business Page

    Step-by-step screen share that holds your hand through the process of creating a FB Business Page. Get introduced to our fictional company Hang Ten Surf Shop!

    9:46

  • Quick Start Guide: Make Your First Facebook Post!

    Learn how to post on Facebook. And most importantly the different types of content, including text, pictures, videos, slideshows (new feature!), canvas, offers, milestones, and notes!

    6:50

  • Facebook Best Practices For Success

    5 Best Practices to take your Facebook game to the next level. We talk promotion, engagement, going native, and getting social!

    7:07
04

Learn YouTube

5 lectures • 37min

  • Why YouTube?

    4 reasons to choose YouTube as your social media platform of choice. We talk building trust, embedding videos, getting videos ranked on Google, and local SEO with an example!

    7:06

  • YouTube Terminology

    What in the world is an Annotation, a Youtube Card, and an Enhancement? Find out in the video and how it affects your video marketing!

    5:31

  • Quick Start Guide: Set Up Your YouTube Channel

    How-to set up and optimize your YouTube Channel. Learn about Channel Art, Channel Layout, and why YouTube connects with Google+

    7:15

  • Quick Start Guide: Upload Your First YouTube Video!

    Learn how to upload a video to YouTube. We walk through video settings, local SEO, and your video's basic info with our video example. Surf's up!

    7:13

  • YouTube Best Practices For Success

    4 Youtube Best Practices for The Busy Entrepreneur. Lot's of Search Engine Optimization discussion in this video. Learn about optimizing your video title, your description, and should you have ads on your video?

    9:38
05

Learn LinkedIn

8 lectures • 37min

  • Why LinkedIn? - Part 1

    Are you in B2B? Or have a profession based business? You won't want to miss this video! We discuss LinkedIn search with an example and marketing yourself as an authority.

    6:40

  • Why LinkedIn? - Part 2

    In this video, learn the #1 thing you need to rank higher in Google and how LinkedIn plays a part in that. Discover the content distribution potential with LinkedIn's Pulse.

    4:11

  • LinkedIn Terminology

    Learn about Connections, Recommendations, and Endorsements. Also, what in the world is a LinkedIn SlideShare?

    5:32

  • Optimizing Your LinkedIn Personal Page

    We give an "over the shoulder" look and review a well optimized LinkedIn Personal Page.

    5:50

  • Posting Content on Your Personal Page

    Optimize your personal LI profile. Don't only use text...ew. Make it visual! We will give you an example.

    1:30

  • Optimizing Your Company Page

    Don't forget about your LinkedIn company page. Get an "over the shoulder" review of a well optimized company page.

    3:33

  • Studying LinkedIn Content

    Learn about content that performs well on LinkedIn by reviewing my personal LinkedIn Newsfeed.

    2:32

  • LinkedIn Best Practices For Success

    4 LinkedIn Best Practices. Learn about the power of a personal connection message, participating in groups, and displaying work samples to make your profile visual! Lots of examples to learn from.

    6:53
06

Learn Instagram For Business

5 lectures • 37min

  • Why Instagram?

    Instragram For Business is a powerful new feature. Learn more about the business friendly features in this video. Also, see examples of Instragram's visual language.

    6:08

  • Instagram Terminology

    Learn about geotags, captions, filters, and the new Story feature. Stuffed with examples.

    7:19

  • Quick Start Guide: Set up your Instagram account

    We do a screenshare with our phone (very cool!) to show you exactly how to set up and optimize your new Instagram account.

    6:45

  • Quick Start Guide: How To Make Your First Instagram Post!

    We walk you step-by-step how to make you first post on Instragram. Learn about the unique features within this social media platform.

    8:02

  • Instagram Best Practices For Success

    We study successful Instragram accounts to see what they did (and currently do) to grow their account followers. We discuss hashtags, value in captions, and getting social!

    8:47
07

Twitter, Snapchat, Pinterest, & Google+

5 lectures • 31min

  • The Other Players

    Quick overview of this section and why we shortened Twitter, Pinterest, Snapchat, and Google+'s videos.

    0:39

  • Twitter

    Why Twitter and Best Practices. We discuss Twitter search, networking potential, social leaders, and Twitter's unique language.

    7:10

  • Pinterest

    Why Pinterest and Best Practices. We discuss DIY Buyable Pins, Pinterest browser add-on, board categorization with several examples.

    7:06

  • Snapchat

    The latest social media platform. Not many small business friendly features yet, but may be perfect for your business if you're going for the under 35 demographic. We discuss Snaps, Stories, and small business best practices with examples.

    7:51

  • Google+

    Learn about Google+'s SEO potential, it's integration with Google My Business (which, as a business owner, you definitely need to be on), and several examples to learn even more!

    8:11
08

Bonus: 1-Page Social Media Marketing Plan

1 lecture • 4min

  • 1 Page SMM Plan - Take Action!

    A quick walk-through of the 1-Page SMM Plan. Now that you have learned a ton, let's take massive action!

    3:54
09

Bonus: Facebook Live Best Practices

5 lectures • 23min

  • Facebook Live For Business - Intro

    Learn about why Facebook is pushing Live video so heavily.

    4:36

  • FB Live Best Practices - Part 1

    How to prep for a rockstar Facebook Live video!

    5:00

  • FB Live Best Practices - Part 2

    Experiment to find what works for your business and followers, as Facebook recommends at least 10 minutes of live footage to foster interaction, with a strong internet connection.

    4:09

  • Video Best Practices

    General tips and technology recommendations to make an awesome looking video.

    3:10

  • FB Live Walkthrough

    I screenshare from my phone to show you how to stream you first FB Live video.

    5:57