Course Curriculum

Social Media Marketing for Creative Entrepreneurs

10sections
33lectures
1h 16mtotal

What you’ll learn

  • Learn practical methods of online marketing, applicable to any social media platform.

  • Learn to how to successfully cross-promote between various platforms.

  • Understand how to use Facebook, Instagram, Twitter and Pinterest algorithms to their advantage.

  • Create a successful marketing campaign on Facebook, Instagram, Twitter or Pinterest

01

Welcome!

1 lecture • 1min

  • Welcome!

    I'm so glad you're here! Let's learn some social media marketing! :)

    0:26
02

What is social media and why is it important?

2 lectures • 8min

  • What is Social Media?

    3:57

  • How Does Social Media Influence Your Business?

    3:50
03

Brand & Audience Definition

5 lectures • 7min

  • Defining Your Brand

    2:11

  • Homework!

    1:10

  • Defining Your Audience

    4:05

  • Brand Definition Worksheet

    Activity

  • Audience Definition Worksheet

    Activity
04

10 Best Social Media Practices

11 lectures • 16min

  • Best Practice #1

    3:20

  • Best Practice #2

    1:26

  • Best Practice #3

    3:05

  • Best Practice #4

    1:28

  • Best Practice #5

    1:28

  • Best Practice #6

    Show real data and behind-the-scenes stories to connect with consumers on a personal level, share missteps, and invite audiences on your product journey from experimentation to final release.

    2:08

  • Best Practice #7

    0:39

  • Best Practice #8

    0:43

  • Best Practice #9

    1:19

  • Best Practice #10

    0:48

  • Top 10 Worksheet

    Activity
05

Rules for Social Media Platforms

4 lectures • 3min

  • The Importance of Photos

    Learn how photos drive engagement on Facebook, Instagram, Pinterest, and Twitter, and how automation ties these channels together, differentiating amateur from professional visuals.

    1:06

  • Creating The Perfect Username

    0:47

  • Cross-Promotion

    1:30

  • Platforms & Cross-Promotion Worksheet

    Activity
06

Facebook

5 lectures • 15min

  • Facebook Algorithms Explained

    Learn how Facebook prioritizes posts by formats, with videos ranked highest, photo albums, single images, and links, and how to test previews to optimize with high-interaction posts.

    2:46

  • Understanding Facebook Insights (Demo)

    7:07

  • Creating an Effective Facebook Ad Campaign

    Essential steps to making sure your Facebook ads get the most bang for your buck.

    2:32

  • Tricks for Increasing Interaction on Facebook Posts

    We take a standard facebook post and go through a step-by-step method of tweaking it to ensure it gets the most interaction possible.

    2:16

  • Facebook Ad Campaign Worksheet

    Activity
07

Instagram

5 lectures • 9min

  • Understanding Instagram

    2:27

  • Driving Traffic with Hashtags, Photo Tags and Geotags

    Let's talk about using hashtags, photo tags, and geotags. I'll also cover how to find which tags you should use on your own photos and a nifty trick for not losing all your time to tagging.

    4:27

  • User-Generated Content

    1:45

  • Feed Consistency

    0:48

  • Instagram Worksheet

    Activity
08

Pinterest

5 lectures • 8min

  • Understanding Pinterest

    Leverage Pinterest for any business by organizing seasonally themed boards and reviving past pins. Ensure your pins link back to your website to drive traffic and grow your audience.

    1:36

  • Backlinking Your Content (With Demo)

    1:31

  • Creating The Perfect Pinterest Photo

    1:06

  • 7 Most Frequently Pinned Posts

    3:59

  • Pinterest Worksheet

    Activity
09

Twitter

2 lectures • 3min

  • Understanding Twitter and It's Uses

    2:48

  • Twitter Worksheet

    Activity
10

Automation & Keeping Your Sanity

1 lecture • 5min

  • How to Add Social Media to Your Existing Marketing Campaign

    5:01