Course Curriculum

Social Media Marketing For Dummies Video Training

6sections
21lectures
1h 36mtotal

What you’ll learn

  • Develop a plan and build a framework

  • Manage your social media schedule

  • Create memorable content

  • Use Twitter effectively

  • Assess minor social platforms

  • Analyze your data

01

Building a Social Media Marketing Strategy

6 lectures • 24min

  • The Pros & Cons of Social Media Marketing

    Ready to begin your entry into the world of social media marketing? Before you do, first learn about the pros and cons and then get going into this new marketing technique!

    4:35

  • Developing a Social Media Marketing Plan

    Don’t be fooled! You still need a social media strategic plan before you begin. Get started now on developing your company’s plan.

    3:40

  • Managing Your Social Media Schedule

    No matter who does the bulk of the work - your staff members, contractors, or a combination of the two - always monitor your program randomly but regularly. Keeping a schedule will help keep you on track!

    4:50

  • Building a Social Media Toolbox

    You can always jump right into the social media scene and figure out these things later, but your efforts will be more productive if you build the right framework first.

    2:11

  • RSS Feeds and Pinging

    Keeping search engines updated is valuable: Your site is not only more likely to appear in relevant search results, but its ranking will also improve from frequent updates.

    4:06

  • Creating Content and Getting it Noticed

    Don’t just slap content together! Make sure that you are giving your audience what they want and get it noticed.

    4:45
02

Marketing on Facebook and Twitter

6 lectures • 25min

  • The Advantages of Twitter

    Twitter is about building relationships, getting to know people, and holding a conversation. Find out more of the advantages to marketing on Twitter.

    5:32

  • Do’s & Don’ts of Marketing on Twitter

    Benefit from the way others are using Twitter and learn by their mistakes and triumphs.

    3:57

  • Using a Twitter Application

    Literally thousands of Twitter apps are available. Learn here which ones are best for your company to use.

    2:38

  • Building A Facebook Brand Page

    Create your Facebook brand page today with these helpful tips and step-by-step instructions.

    5:21

  • Building A Facebook Content Strategy

    If you’re recognized for putting out shareable content, more people will follow and use your brand! Learn how to build your content strategy to captivate your fans.

    2:45

  • Getting the Scoop on Your Fans with Facebook Insights

    Get to know your fans with Facebook Insights! From gender and demographics to ratings on your posts, this is a must-do!

    4:39
03

Jumping to Other Platforms

4 lectures • 18min

  • Defining Social Media

    What is social media? Don’t jump on the bandwagon without understanding why you’re doing it.

    4:29

  • The Benefits of Google+

    You may think that Facebook and Twitter are where you need to be, but Google+ has a lot to offer your business. Find out the benefits here.

    5:11

  • Connecting with LinkedIn

    Build your community and network through LinkedIn. Learn how to connect your company with potential partners and advocates on LinkedIn.

    4:48

  • Assessing Minor Social Platforms

    Even the smallest social network sites can be valuable if they have your target market. Find out some of the smaller social platforms and see if your business can benefit.

    3:57
04

Analyzing Your Data

3 lectures • 17min

  • Planning a Measurement Strategy

    Regardless of how you go about the measurement process, you must define success before you begin. Start your planning here with these helpful instructions to get you going.

    6:16

  • Analyzing Content-Sharing Metrics

    Make sure that you are sharing the right content by measuring your efforts with Google Analytics or another package.

    5:02

  • Diagnosing and Fixing Social Media Marketing Problems

    Running into social media marketing problems?  First diagnose the real issues and learn how to fix them quickly to get you back on the right track.

    5:13
05

The Part of Tens

1 lecture • 5min

  • Ten Steps in a Social Media Marketing Plan

    It’s easy to do! Here are the 10 essential steps to pulling together your social media marketing plan.

    5:28
06

Bonus - Sample Chapter from Social Media Marketing For Dummies All-in-One

1 lecture • 7min

  • Finding The Facebook Sweet Spot

    In This Chapter of Social Media Marketing All-In-One For Dummies: ✓ Understanding Facebook’s EdgeRank ✓ Timing your updates ✓ Finding out about consumers on Facebook ✓ Mixing up your content

    7:00