Course Curriculum

Social Media Marketing For Startups: Get FREE Press NOW

7sections
24lectures
1h 39mtotal

What you’ll learn

  • Identify the RIGHT target audience & social media channels

  • Create your first social media strategy & content plan (What to post and when to post)

  • Learn about 3 MUST have tools for social media marketing

  • Manage social media channels in less than 20min a day

01

Introduction: What you will learn from this course

2 lectures • 5min

  • Introduction to the course

    This is the basic introduction to this course. I have created this course for busy entrepreneurs & marketers who want to gain early traction for their startups. After completing this course you will know how to…. Identify the RIGHT target audience, social media channels Create your first social media content plan (what to post) Learn about 3 MUST have social media tools How to manage your startup's social media in 20min a day

    2:25

  • Before you get started

    In this lecture we will cover what you need to know before taking this course. I really respect your time and want to make sure you get the most out of this course.

    3:03
02

Create your social media marketing strategy by answering 4 simple questions

2 lectures • 12min

  • Identify your target audience & social channels by doing this simple exercise

    In this lecture I will help you identify RIGHT target audience & social media channels. I will show you the 4 important questions you need to answer in order to create an effective social media marketing strategy

    7:30

  • BONUS: Use these simple Growth Hacks to locate your ideal target audience

    In this lecture I will share some of my favorite strategies & growth hacks that I use to find the ideal target audience

    4:00
03

Create your social media marketing content plan: know what & when to post

3 lectures • 15min

  • Create your content plan using 80/20 rule of social media marketing

    This lecture is about creating your first social media content plan. I will share several examples of content types that you can use on your social channels.

    5:20

  • Here are some examples of social media content

    Review startup social media ideas—holiday posts, humanizing teams, press features, product posts with calls to action, and curated industry links to boost engagement on Facebook.

    4:30

  • Create a daily content schedule and you will know what to post on daily basis

    In this lecture I will help you create a daily posting schedule for your social media channels.

    4:41

  • Social media posts

    Activity
04

Setup 3 types of MUST HAVE tools for social media marketing

4 lectures • 33min

  • Get to know these 3 types of MUST have social media tools for success

    This section will cover the 3 types of MUST have social media tools for success

    2:31

  • Install & setup these FREE social media tools

    In this lecture I will share some of my favorite tools for content creation, content curation and content distribution.

    13:55

  • Use this tool to post and schedule social media content

    Discover how Buffer simplifies social media management by scheduling posts, including images and videos, across Twitter, Facebook, LinkedIn, and more, with a browser extension, customizable schedules, and flexible posting options.

    8:07

  • Bonus tools to help you find news journalists

    This lecture has some bonus tools that you can use to find news journalists and also “spy” on your competitors.

    8:36

  • Social media tools

    Activity
05

20 min per day social media marketing process to get FREE press

4 lectures • 14min

  • Start your daily posting & engagement using this 20min process & tools

    I will show you the exact process I use to manage my social media channels in less than 20min a day

    6:15

  • Free Press Checklist: Build relationships and pitch using these case studies

    This lecture is about some of the best practices you can use to get build relationships with journalists and get some startup PR. I will also share some case studies.

    4:42

  • Implement all of these steps at your startup or product LAUNCH

    In this lecture I will show you a process (checklist) you can use to get maximum exposure at your startup launch.

    2:07

  • A complete startup marketing checklist (before & after launch)

    I will give you a complete checklist I use to launch all of my startups. Its like a project plan that you can use before and after the launch

    1:00

  • Pitching to news journalists

    Activity
06

Use Free tools to hack startup PR

6 lectures • 15min

  • A tool to find mass database of places to submit your startup

    Discover free tools for startup PR, including summit dot ceo's mass database of submit pages, categories, followers, and regions to feature your startup across publications.

    3:00

  • Tool to find the RIGHT news journalist

    Discover how the news tip dot com tool helps startups find journalists by tweets and profiles, monitor relevant updates, and organize media lists to build relationships.

    2:40

  • Tool to compose killer PR pitch from gmail

    Learn to use the tiny pitch tool from pitch engine to convert a Gmail press release into an engaging pitch you can share with journalists and networks for free.

    2:23

  • Tool to search & find jounalists in seconds

    Hey press is a search engine for startup journalists. Search keywords to find relevant journalists, view emails and Twitter handles, and build targeted press lists with free and paid plans.

    1:56

  • Tool to find email of journalists by domain name

    Discover how to use Hunter to find journalist emails by domain name, giving direct access to relevant addresses and enabling outreach to media outlets.

    2:17

  • Tool to find 100s of places to submit your startup

    discover a tool to find hundreds of places to submit your startup and blog content, increasing exposure to early adopters and journalists through free and paid submission options.

    2:44
07

Conclusion and the BONUS for you :)

3 lectures • 5min

  • Putting everything together

    Here is a quick summary of everything that we have covered in this course and the next steps

    1:47

  • All Resources & Links

    Here is a list of all tools (resources covered in this course)

    1:00

  • BONUS - Crazy specials on Ali's TOP courses

    2:04