Course Curriculum

Social Media Marketing Strategy & Automation

7sections
27lectures
2h 25mtotal

What you’ll learn

  • Save hours of work-time each month by scheduling social media content in advance

  • Create visual social media content in bulk for further posting

  • Understand key engagement metrics and how to scale them

  • Grasp the concept of how a social network algorithm works and how to make the most of it

  • Post content on a schedule to multiple social profiles at once

  • Create easy and good looking social graphics in just 30 seconds

  • Use bots to grow you Instagram following by gaining real followers

  • Connect services to automate basic social media marketing processes

01

About This Course

1 lecture • 2min

  • When you Finish this Course, This is What You'll Be Able To Do

    Leverage automation tools to automate content creation and scheduling, grow your social media audience, and save time while delivering consistent value.

    1:52
02

New Social Algorithm

3 lectures • 21min

  • New Social Algorithm??

    Explore how social network algorithms shape content delivery on Facebook and Instagram, focusing on the timeline that prioritizes posts you care about and your engagement to maximize revenue from ads.

    6:10

  • How can you take advantage of Instagram's & Facebook new algorithm

    Explain how the new Instagram and Facebook algorithm orders posts to maximize engagement and ad revenue, prioritizing moments you care about first by relevance, relationships, and timeliness.

    6:06

  • How to maximize social media rankings

    Understand Instagram's new algorithm and learn to maximize reach by boosting engagement through likes, comments, shares, and saves, fostering regular interactions, prioritizing relevant content, and timely posts.

    9:02
03

How to Create Automatic Social Content

6 lectures • 29min

  • Filler Social Media Content

    Learn how filler content keeps social channels active by posting easy, branded material with your logo, and regularly scheduled content like inspirational quotes and infographics to boost engagement.

    5:28

  • Social media content outsourcing

    Outsource social media content creation by having designers produce bulk images or videos, using platforms like Fiber and Upwork, with per-project and hourly pricing to save time and boost engagement.

    3:27

  • What to look for in social content generation

    Select a social media post creator with a verifiable portfolio and proof of work to see results before hiring, then consider delivery time, reviews, price, and brand fit.

    4:27

  • Ordering social images in bulk

    Discover how to order social images in bulk using gigs, find branded inspirational quotes with your logo, and customize packages, revisions, and delivery times for Instagram quotes in square format.

    7:08

  • Ordering MORE social images in bulk

    Select and order the 100 digital marketing quotes package to bulk create social images, enjoying one day delivery for social media posting needs.

    2:39

  • Social Media Images Order Delivery

    Delivering social media images and quotes, the lecture covers reviewing received orders, accepting and revising designs, and automating scheduling to boost content and engagement.

    5:56
04

Automatic Instagram Posting

3 lectures • 19min

  • How to by-pass Instagram's API and post directly from your computer

    Explore Instagram automation tools like Later and Planoly and learn how Grum enables direct posting from your computer, unlike others that require mobile posting or notifications.

    4:20

  • Instagram Post Scheduling

    Learn to automate Instagram posts using grum, schedule content from a single dashboard, craft captions with emojis and hashtags, and set publishing times to spark conversations.

    5:54

  • Instagram Posting Scheduling Hacks

    Learn four Instagram posting hacks to save time: batch upload multiple media, publish to multiple accounts at once, move hashtags to the first comment, and pre-load reusable hashtags.

    8:28
05

Instagram Bots & Metrics

3 lectures • 17min

  • What's an Instagram Bot and When to use it

    Discover how an Instagram bot automates like and follow actions using hashtags, usernames, and locations, with a 12-hour trial and configurable speed for audience growth.

    6:39

  • Calculating and Predicting Automatic Follower Growth

    Learn to measure Instagram growth with a simple spreadsheet that tracks followers, following, and the follower ratio, and predict future growth using settings and data analysis.

    6:13

  • How to Get the Cheapest Price Per Follow

    Analyze autopilot growth and compare plans to minimize price per follower, showing 0.04, 0.03, and 0.02 dollars per follower across 10, 30, and 90 day plans.

    4:16
06

Social Media Management Platform

5 lectures • 25min

  • The Anatomy of a Social Media Management Platform

    Buffer streamlines social media marketing by managing multiple profiles from one dashboard, scheduling posts in a content queue, and offering analytics, team collaboration, and customizable settings.

    4:01

  • Scheduling Social Media Posts

    Explore how Buffer lets you add updates and images, queue posts, and share now or schedule across your social profiles for streamlined, automated publishing.

    2:24

  • Post Timing Calendars

    Use a posting schedule to automatically publish posts at chosen times and dates. Customize times, reorder posts, and copy settings across networks to save time across time zones.

    7:15

  • Beyond the Platform: How to Generate Social Content From Anywhere in the Web

    Use the Buffer Chrome extension to share pages or highlighted text to the social media queue. Edit posts, swap images, and note Facebook's restriction on auto-generating content from third-party apps.

    5:06

  • Generating Social Images in Just 30 Seconds

    Generate engaging social images in seconds using Pablo within buffer, selecting templates, overlaying text on high-contrast backgrounds, adding logos, and scheduling posts to maintain a constant posting routine.

    6:16
07

Social Media Integrations

6 lectures • 32min

  • Social Media Integrations & Marketing

    Explore how social media mirrors input and output cycles, using triggers and automation to post across platforms, turn e-mail addresses into leads, and run 24/7 marketing programs.

    2:18

  • IFTTT and Zapier: How Integrations can Change The Way You Do Marketing

    Explore how IFTTT and Zapier connect services through applets to automate social media tasks, from Instagram to Twitter to Facebook, with personal and business-focused options.

    5:38

  • Basic Integrations

    Automate social media by building a simple applet that connects YouTube to Facebook pages, with a trigger for new public videos and a link post action.

    5:15

  • Let's Take a Look at My Integrations

    Automate your social media with IFTTT applets to cross-post Instagram to Twitter and Pinterest, filter with hashtags, and share links and saved items across platforms.

    6:14

  • Advanced Integrations or Multi-Integrations [PART 1]

    Automate social media sharing with multi-integrations on IFTTT, triggering multiple actions from a single event, such as new Dropbox files posted to Facebook and Twitter with #marketing.

    5:05

  • Advanced Integrations or Multi-Integrations [PART 2]

    Learn to create multi-step integrations using a tool like Make, tying a Dropbox trigger to multiple actions across Facebook pages and Twitter for automatic social media updates.

    7:39