Course Curriculum

Social Media Marketing & Management ⎢Certificate Course 2025

10sections
36lectures
4h 10mtotal

What you’ll learn

  • Learn how to market through social media B2B

  • Learn how to market through social media B2C

  • Lead generation and finding unlimited amount of leads that turn into sales

  • Automation Tools

  • Social Media Sales

  • How to sell online through every Digital Marketing & Social Media platform in detail

  • How to automate your entire marketing career

  • How to scale your ads in order to automate your sales

01

Introduction

7 lectures • 16min

  • Course Overview

    Explore social media marketing 101 with a step-by-step guide, the psychology behind each platform, and condensed insights to write, sell, or market effectively.

    2:06

  • 1.2.1 My story: 7 steps to success

    The speaker shares seven steps to success—invest time or resources, gain a mentor, dream big, and don't stairstep your goals by clarifying your why and core values for entrepreneurship.

    6:18

  • 1.2.2 Your Team of Instructors

    Join an elite x course taught by a team from a 50+ person company, delivering diverse expert perspectives and a holistic view of social media marketing and management.

    1:49

  • 1.3 The 4 Stairs of Learning Competence

    Master the four stairs of learning competence from unconscious incompetence to unconscious competence. Recognize your current level, address gaps, practice deliberately, and build skills into automatic performance.

    4:23

  • Request content here, Course Updates, and 24/7 Support with QnA

    0:41

  • Share your testimonial and win a 1-on-1 coaching call

    0:07

  • 1-on-1 training options

    0:13
02

Testimonials

2 lectures • 50min

  • Testimonial 1-on-1 ELITEx - A.

    Listen to Elvira's testimonial about an on-premises solution like Clickfunnels, usable by individuals or companies with about 50 clients and million-dollar revenue.

    0:46

  • Testimonial 1-on-1 ELITEx - A. (Full Interview)

    Identify your one key fan and target the right leads on LinkedIn using tailored outreach strategies. Leverage video testimonials, value-first offers, and personalized connections to convert engagement into clients.

    49:35
03

Introduction to your instructor

2 lectures • 1hr 9min

  • Introduction to your Instructor (Speech filmed at Google StartupGrind)

    Meet the instructor, a Belgian entrepreneur who built Lightning Video Editors and a work-life balance platform centered on health, wealth, and relationships through three guiding principles.

    1:04:47

  • Coaching and Accountability sheet by ELITEx

    4:38
04

Social Media marketing Step-by-Step Guide Psychology

4 lectures • 14min

  • What is social media marketing?

    Discover what social media marketing is and how to seize the opportunity by focusing on one platform at a time, gaining platform overviews, and building a practical strategy.

    2:29

  • Definitions

    Define social media marketing as creating context-tailored content for each platform to drive engagement and sharing; adapt to platform psychology and content formats like video and images, to boost traffic.

    1:46

  • Overview & Important Terms

    Explore the fast-changing world of social media by defining content, context, hashtags, shares, and engagement, and learn to tailor content across platforms for better reach.

    3:44

  • Upcoming Incredibly Important Trends

    Explore how social media marketing evolves with declining organic reach, rising ad spend, and pay-to-play dynamics, while championing multi-channel strategies and tool integration.

    6:00
05

Facebook: Organic + Ads

5 lectures • 21min

  • Facebook: History, Context, Facebook Business Manager / Business Suite

    Explore Facebook's history and its rise as a dominant ads platform. Learn how the Facebook Business Suite unites ads, pages, and inboxes for streamlined marketing.

    3:15

  • Facebook Advertising options, Ad creation, Publishing Start to Finish, Lookalike

    Learn to target your ideal customer on Facebook with demographic and interest criteria, leverage lookalike audiences and Instagram integration, and use Facebook Live to boost traffic and engagement.

    6:32

  • Facebook Ad tracker Template

    0:07

  • Setup Facebook Group and then Facebook Page Step By Step

    Learn to create a Facebook group from scratch or via linked page, choose private or public and hidden or visible, and set up a page with profile and cover images.

    6:44

  • Setup Facebook Page and if you already have a page, Setup a Facebook Group

    Learn to create a Facebook page with an appropriate category and visuals, then set up a connected group with privacy options, linking, inviting members, and admin tools.

    4:23
06

Instagram: Organic + Ads

3 lectures • 6min

  • Instagram: History, Context, Ideas for Starting from 0 Followers to 10k follower

    Explore Instagram's history from its launch to a billion-dollar acquisition, and learn how photos, videos, stories, and hashtags drive organic growth and engagement, even from zero to 10k followers.

    3:30

  • Instagram: Influencer Marketing, Stories, How Brands use Instagram

    Explore why Instagram dominates influencer marketing, how brands use stories to boost engagement with behind-the-scenes content and special offers, and why engagement precedes sales on Instagram.

    2:33

  • Case study: 179,000 followers + 20.000 Emails

    0:15
07

YouTube: Organic + Ads

3 lectures • 21min

  • YouTube: History, Context, Requirements video gear, Post Production and editing

    Explore YouTube history and context, learn essential gear and post-production strategies, and discover how entertaining or teaching videos drive traffic, leads, and careers.

    4:35

  • YouTube/ Google Ads: Video advertising - Start to Finish

    Apply YouTube video ads effectively by testing the six ad types with ABC split testing, optimize campaigns by cutting underperformers, and commit time and budget to find what works.

    3:29

  • Youtuber's Advice of how he achieved 5 million+ subscribers

    Discover how a youtuber grew to 5 million subscribers by using strategic posting, SEO, and tested thumbnail and title variations. Balance ads and sponsorships with audience data to drive growth.

    13:16
08

Linkedin: Organic + Ads

5 lectures • 21min

  • LinkedIn: History & Context

    LinkedIn history shows steady growth since 2002, driven by profitability and a strong homepage that boosted signups. The platform stays professional, emphasizing industry updates, hiring insights, and network optimization.

    2:26

  • Linkedin Groups & How to advertise on Linkedin Advertising.

    Explore LinkedIn’s professional focus, key turning points, and how LinkedIn groups and ads boost B2B lead generation and content marketing growth.

    4:00

  • Linkedin Set up Account

    Learn how to set up a LinkedIn account, complete profile details, pass security verifications, enter location and job preferences, and begin connecting with people and using the app.

    3:03

  • Linkedin Profile: Premium Design

    Learn how to create a professional LinkedIn profile by updating experiences, adding media, and optimizing your profile picture and background, with a concise about, skills, and endorsements.

    8:26

  • Linkedin Premium Walkthrough

    Explore LinkedIn premium through a guided walkthrough, compare monthly and annual plans, and select business for growth, with features like 15 email messages, unlimited browsing, and career insights.

    2:45
09

Reddit: Organic + Ads

4 lectures • 27min

  • Reddit: History, Context, Marketing fails to avoid,

    Explore Reddit's history, upvotes, karma, subreddits, and amas, then craft a respectful marketing approach by staying present, adding value, and building karma first.

    3:24

  • Reddit Ads, does your strategy fit Reddit?

    Determine if Reddit is the right ads platform based on demographics, then create and test an ad, monitor performance, and prepare to respond to hostile comments to protect your brand.

    1:19

  • Highlights Interview Reddit & Google Executive

    Learn from Harald Klein, executive vice president at Reddit, about scaling global advertising, leveraging Google's ad platform insights, and focusing on three strategic pillars and consumer impact.

    14:13

  • Reddit CMO Explains the Platform's Originality and Rapid Growth

    Explore how Reddit matches brands with passionate communities to drive action. Learn Reddit's unique moderation, karma, and upvote features that foster engaged, global conversations.

    7:54
10

Snapchat Marketing

1 lecture • 4min

  • Snapchat: History, Context, B2B Marketing and Snapchat case studies.

    Explore Snapchat history, audience dynamics, and how B2B brands leverage ephemeral behind-the-scenes content and live events to build brand personality.

    4:18