Social Media Marketing Masterclass: Facebook & Instagram
What you’ll learn
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Master the skills that companies are looking for based on job market research for Social Media roles in the UK
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Confidently manage Facebook and Instagram social media accounts
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Originate concepts and develop social media calendars
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Bring your creative ideas to life with copywriting and design
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Drive engagement through community management
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Track performance and draw insights from social media
01
Introduction
Introduction
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7:06
Masterclass outline
Let’s start by understanding how the course was created, the course structure, the skills you will master, and how to effectively learn to get the most out of this course.
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2:26
Masterclass plan
Let’s start by understanding how the course was created, the course structure, the skills you will master, and how to effectively learn to get the most out of this course.
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4:00
Learning tips
Let’s start by understanding how the course was created, the course structure, the skills you will master, and how to effectively learn to get the most out of this course.
02
Social Media Marketing: The Fundamentals
Social Media Marketing: The Fundamentals
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5:41
Intro into social media
Social media is an extension of your brand. It is like a party you are inviting your potential and existing consumers to attend and gives you the chance to humanise your brand. It helps you sell without selling. Facebook and Instagram are still the go-to platforms to start establishing a social media presence to drive growth and build a brand.
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4:57
Facebook overview
Social media is an extension of your brand. It is like a party you are inviting your potential and existing consumers to attend and gives you the chance to humanise your brand. It helps you sell without selling. Facebook and Instagram are still the go-to platforms to start establishing a social media presence to drive growth and build a brand.
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3:12
Instagram overview
Social media is an extension of your brand. It is like a party you are inviting your potential and existing consumers to attend and gives you the chance to humanise your brand. It helps you sell without selling. Facebook and Instagram are still the go-to platforms to start establishing a social media presence to drive growth and build a brand.
03
Social Media Process
Social Media Process
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2:11
Social media process
From the stage of brainstorming to planning, posting and analysis, an efficient social media process will allow you to thrive and do your job with confidence. To be successful, you need to also take into consideration the foundations, such as the brand, its tone of voice (‘how you speak’), and content pillars (‘what you say’).
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4:49
Brand and tone of voice (TOV)
From the stage of brainstorming to planning, posting and analysis, an efficient social media process will allow you to thrive and do your job with confidence. To be successful, you need to also take into consideration the foundations, such as the brand, its tone of voice (‘how you speak’), and content pillars (‘what you say’).
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3:10
Case study: CAROL Bike
From the stage of brainstorming to planning, posting and analysis, an efficient social media process will allow you to thrive and do your job with confidence. To be successful, you need to also take into consideration the foundations, such as the brand, its tone of voice (‘how you speak’), and content pillars (‘what you say’).
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2:25
Case study: Discord
From the stage of brainstorming to planning, posting and analysis, an efficient social media process will allow you to thrive and do your job with confidence. To be successful, you need to also take into consideration the foundations, such as the brand, its tone of voice (‘how you speak’), and content pillars (‘what you say’).
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Activity
TOV Analysis
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2:59
Content Pillars
From the stage of brainstorming to planning, posting and analysis, an efficient social media process will allow you to thrive and do your job with confidence. To be successful, you need to also take into consideration the foundations, such as the brand, its tone of voice (‘how you speak’), and content pillars (‘what you say’).
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2:06
Case study: Content pillars for CAROL
From the stage of brainstorming to planning, posting and analysis, an efficient social media process will allow you to thrive and do your job with confidence. To be successful, you need to also take into consideration the foundations, such as the brand, its tone of voice (‘how you speak’), and content pillars (‘what you say’).
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Activity
Content pillars for Discord
04
Social Media Brainstorming
Social Media Brainstorming
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3:14
Concept ideation
Creativity rules the world, and brainstorming is the first step to ignite your creative spark. Learn how to generate content ideas using the ‘10 content sources’ framework and ensure your social media content bank is full of great concepts to select from.
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2:34
Framework ‘10 content sources’
Creativity rules the world, and brainstorming is the first step to ignite your creative spark. Learn how to generate content ideas using the ‘10 content sources’ framework and ensure your social media content bank is full of great concepts to select from.
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2:04
Content Source: Brand
Creativity rules the world, and brainstorming is the first step to ignite your creative spark. Learn how to generate content ideas using the ‘10 content sources’ framework and ensure your social media content bank is full of great concepts to select from.
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3:26
Repurposing
Creativity rules the world, and brainstorming is the first step to ignite your creative spark. Learn how to generate content ideas using the ‘10 content sources’ framework and ensure your social media content bank is full of great concepts to select from.
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Activity
Repurposing for ACTA
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2:47
Content Source: Team
Creativity rules the world, and brainstorming is the first step to ignite your creative spark. Learn how to generate content ideas using the ‘10 content sources’ framework and ensure your social media content bank is full of great concepts to select from.
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4:40
UGC
Creativity rules the world, and brainstorming is the first step to ignite your creative spark. Learn how to generate content ideas using the ‘10 content sources’ framework and ensure your social media content bank is full of great concepts to select from.
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2:00
Content Source: Partners
Creativity rules the world, and brainstorming is the first step to ignite your creative spark. Learn how to generate content ideas using the ‘10 content sources’ framework and ensure your social media content bank is full of great concepts to select from.
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2:42
Competitors
Creativity rules the world, and brainstorming is the first step to ignite your creative spark. Learn how to generate content ideas using the ‘10 content sources’ framework and ensure your social media content bank is full of great concepts to select from.
05
Social Media Planning
Social Media Planning
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2:16
Idea selection
After you have come up with lots of creative concepts, your next step is to select the ideas that will become posts and organise them in a Social Media Calendar. By decoupling the idea generation and idea selection stages, you make the process easier and more manageable.
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4:32
Social media calendar
After you have come up with lots of creative concepts, your next step is to select the ideas that will become posts and organise them in a Social Media Calendar. By decoupling the idea generation and idea selection stages, you make the process easier and more manageable.
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4:39
Social media tools
After you have come up with lots of creative concepts, your next step is to select the ideas that will become posts and organise them in a Social Media Calendar. By decoupling the idea generation and idea selection stages, you make the process easier and more manageable.
06
Social Media Copywriting
Social Media Copywriting
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4:51
Copywriting in social media
How to shape your brilliant idea into a sharp copy? What will make the ‘scrollers’ pay attention to your post? Copywriting is all about hunting for attention and selling your message, so let’s learn the rules that will help you.
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16:49
5 rules of copywriting
How to shape your brilliant idea into a sharp copy? What will make the ‘scrollers’ pay attention to your post? Copywriting is all about hunting for attention and selling your message, so let’s learn the rules that will help you.
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Activity
Copywriting
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10:56
5 rules of social media copywriting
How to shape your brilliant idea into a sharp copy? What will make the ‘scrollers’ pay attention to your post? Copywriting is all about hunting for attention and selling your message, so let’s learn the rules that will help you.
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2:30
Content checklist
How to shape your brilliant idea into a sharp copy? What will make the ‘scrollers’ pay attention to your post? Copywriting is all about hunting for attention and selling your message, so let’s learn the rules that will help you.
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Activity
Copy for different formats
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2:32
Hashtags
How to shape your brilliant idea into a sharp copy? What will make the ‘scrollers’ pay attention to your post? Copywriting is all about hunting for attention and selling your message, so let’s learn the rules that will help you.
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4:07
Bio writing
How to shape your brilliant idea into a sharp copy? What will make the ‘scrollers’ pay attention to your post? Copywriting is all about hunting for attention and selling your message, so let’s learn the rules that will help you.
07
Creative
Creative
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5:12
Visuality in social media
Social Media is a highly visual channel. Let your creative assets shine by making them aesthetically pleasing and engaging. Whether you create the design on your own in Canva or have access to designers, the words and visuals should come together to form a beautiful story.
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4:26
Creatives for social media
Social Media is a highly visual channel. Let your creative assets shine by making them aesthetically pleasing and engaging. Whether you create the design on your own in Canva or have access to designers, the words and visuals should come together to form a beautiful story.
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5:31
Content production
Social Media is a highly visual channel. Let your creative assets shine by making them aesthetically pleasing and engaging. Whether you create the design on your own in Canva or have access to designers, the words and visuals should come together to form a beautiful story.
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2:03
Canva designs
Social Media is a highly visual channel. Let your creative assets shine by making them aesthetically pleasing and engaging. Whether you create the design on your own in Canva or have access to designers, the words and visuals should come together to form a beautiful story.
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Activity
Canva design
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7:41
Design briefs
Social Media is a highly visual channel. Let your creative assets shine by making them aesthetically pleasing and engaging. Whether you create the design on your own in Canva or have access to designers, the words and visuals should come together to form a beautiful story.
08
Community Management
Community Management
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9:00
The basics
Social Media wouldn’t be the same without community management — the process of building authentic relationships in the social media world. A Community Manager on social media is like the eyes and ears of a company, gaining insights into every single day of the customers’ lives and their interactions with the brand.
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2:52
Reactive
Social Media wouldn’t be the same without community management — the process of building authentic relationships in the social media world. A Community Manager on social media is like the eyes and ears of a company, gaining insights into every single day of the customers’ lives and their interactions with the brand.
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3:28
Proactive
Social Media wouldn’t be the same without community management — the process of building authentic relationships in the social media world. A Community Manager on social media is like the eyes and ears of a company, gaining insights into every single day of the customers’ lives and their interactions with the brand.
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5:41
Operational tips
Social Media wouldn’t be the same without community management — the process of building authentic relationships in the social media world. A Community Manager on social media is like the eyes and ears of a company, gaining insights into every single day of the customers’ lives and their interactions with the brand.
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3:15
UGC management
Social Media wouldn’t be the same without community management — the process of building authentic relationships in the social media world. A Community Manager on social media is like the eyes and ears of a company, gaining insights into every single day of the customers’ lives and their interactions with the brand.
09
Analytics
Analytics
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6:03
Reporting
Analytics is the final stage in the social media planning cycle and includes insight generation, which fuels future content ideas and helps to fine-tune the social media strategy. Drawing customer insights, hypotheses and actions are vital skills for Social Media Managers and Digital Marketers in general.
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5:09
Social Media Listening
Analytics is the final stage in the social media planning cycle and includes insight generation, which fuels future content ideas and helps to fine-tune the social media strategy. Drawing customer insights, hypotheses and actions are vital skills for Social Media Managers and Digital Marketers in general.
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9:48
Insights
Analytics is the final stage in the social media planning cycle and includes insight generation, which fuels future content ideas and helps to fine-tune the social media strategy. Drawing customer insights, hypotheses and actions are vital skills for Social Media Managers and Digital Marketers in general.
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5:32
Organisation
Analytics is the final stage in the social media planning cycle and includes insight generation, which fuels future content ideas and helps to fine-tune the social media strategy. Drawing customer insights, hypotheses and actions are vital skills for Social Media Managers and Digital Marketers in general.