Course Curriculum

Basic Principles of Social Media Marketing

5sections

15lectures

51mtotal

What you’ll learn

In this course you learn in basics about Social Media Marketing and also Case Study and Assignment
• What is Social Media
• How it Works - Example of Social Media Sites
• Quiz
• Why Businesses Need It/Benefits of Social Media
• Case Studies of Brands Who Have Successfully Implemented Social Media Strategies
• How to Network on Social Media Sites
• Small Assignment --Using Essentials of Facebook Marketing
• Practical

Welcome

Explore the basics of social media marketing principles, why you should embrace social media marketing, and the challenges within the broader field, guided by instructor Abby Shake.

0:53
Our Agenda

Explore the basic concepts of social media marketing, how it works across platforms including Facebook basics, and how businesses use cost-saving strategies and case studies to grow brands.

1:30
What is Social Media?

Explore how social media functions as an umbrella term for activities that integrate technology, social interaction, and the construction of communication, with four core ways: words, pictures, videos, and audio.

5:40
Online Reputation Management

Protect your brand's online reputation by tracking conversations and addressing emerging issues across social channels. Learn how real-world brands managed perception and used tools to prevent damage in digital marketing.

3:43

Why Should I Care, Reason 1

Learn why you should care about social media marketing, because every minute millions of actions occur—600+ videos, 70+ domains, and 60+ blogs—showing brands actively engaging online.

0:49
Why Should I Care, Reason 2

Show how two thirds of the global internet population visits social networks, noting age-related shifts as under 13 restrictions remain, while older users join platforms like Facebook and Twitter.

1:38
Why Should I Care, Reason 3

Create content across media channels, broadcast to guests, and email your users about forecast coverage to save costs.

1:33
Why Should I Care, Reason 4

Explore why social media marketing matters as time spent on social networks grows and accounts for about 10 percent of all internet activity, with people connected 24/7.

1:01
Why Should I Care, Reason 5

Democratize communication with social media and empower everyday users to create, share, and distribute news, turning everyone into a journalist.

2:03
Why Should I Care, Reason 6

Word of mouth on steroids drives social media vitality through geometric progression, not automatic progression, showing how growth compounds rapidly in digital networks.

1:02

Understanding platforms

The lecture shows how word of mouth on steroids accelerates social media vitality, which grows geometrically, and compares platforms from YouTube's video dominance to Facebook's multi-format reach for digital marketing.

15:05

Case Studies, Part 1

Explore two quick case studies showing how social media spreads campaigns, from Obama's 'Yes we can' video boosting donations to the viral power of parodies and user-generated content on YouTube.

3:56
Case Studies, Part 2

Analyze case studies in social media marketing to show how businesses use social crm for two-way communication, reduce costs, and manage inquiries with a single, efficient manager.

2:38
Examples

Explore how social media channels amplify brand reach through trends, loyalty tribes, and real-time customer service, while utilizing crm tools to craft conversations rather than campaigns.

8:26
Final Words of Wisdom

Listen to diverse audiences with tools like Google Alerts and engage with an audience rather than one-sided conversations, then measure engagement and actions via analytics.

1:13