Course Curriculum

Social Media Marketing MASTERY 2026 + 9 Social Ad Platforms!

10sections
113lectures
8h 21mtotal

What you’ll learn

  • Crafting Effective Social Media Strategies: Develop goal-oriented marketing plans tailored to brand objectives across multiple platforms.

  • Audience Targeting Techniques: Master audience segmentation and targeting to maximize engagement and conversions.

  • Content Creation for Engagement: Create compelling content optimized for each platform’s unique audience and format.

  • Analytics and Performance Tracking: Use analytics tools to measure campaign success and optimize strategies in real-time.

  • Meta Ads Mastery: Build and optimize high-ROI ad campaigns on Facebook and Instagram using Meta’s ad platform.

  • LinkedIn Advertising for B2B: Create targeted LinkedIn ad campaigns to reach professionals and decision-makers.

  • Pinterest Ads for Visual Marketing: Leverage Pinterest’s ad tools to drive traffic and sales through visually appealing campaigns.

  • TikTok Ads for Viral Growth: Design creative TikTok ad campaigns to tap into trends and engage younger audiences.

  • X Platform Advertising: Utilize X’s ad tools to promote content and engage with niche communities effectively.

  • Reddit Ads for Community Engagement: Run targeted ads on Reddit to connect with highly engaged, niche subreddits.

  • Snapchat Ads for Gen Z Reach: Create dynamic Snapchat ad campaigns to capture the attention of younger demographics.

  • ShareChat Ads for Regional Markets: Develop localized ad strategies on ShareChat to target India’s diverse audience.

  • Quora Ads for Thought Leadership: Use Quora’s ad platform to position brands as authorities in specific niches.

  • Cross-Platform Campaign Integration: Coordinate campaigns across multiple platforms for consistent messaging and impact.

  • Budget Optimization Techniques: Allocate ad budgets efficiently to maximize ROI across all nine platforms.

  • A/B Testing for Ads: Implement A/B testing to refine ad creatives, copy, and targeting for better performance.

  • Trend Spotting and Adaptation: Stay ahead of 2025 social media trends to keep campaigns relevant and effective.

  • Influencer Marketing Strategies: Collaborate with influencers across platforms to amplify brand reach and credibility.

  • Compliance and Ad Policies: Navigate platform-specific ad policies to ensure campaigns meet guidelines and avoid bans.

  • Scaling Successful Campaigns: Learn techniques to scale high-performing campaigns while maintaining efficiency and results.

01

Introduction of this Course!

2 lectures • 10min

  • What is Social Media Marketing

    Explore what social media marketing is and how brands use content creation, community management, and paid advertising across platforms like Facebook and Instagram to drive awareness, traffic, leads, and revenue.

    4:09

  • Marketing MythBusters

    Bust common social media marketing myths by emphasizing quality followers, selective platforms, and a mix of organic and paid tactics for long-term engagement and measurable results.

    5:23
02

Branding and Content

18 lectures • 1hr 19min

  • Branding Introduction

    Develop a distinctive social media brand by aligning visual identity—logos, colors, fonts—with a voice and authentic values, while using consistent visuals, hashtags, authentic stories, and user-generated content to engage followers.

    2:16

  • What Makes a Powerful Brand?

    Craft a powerful brand with a clear identity and recognizable logo and visual style. Use an authentic voice and consistent messaging to build trust, loyalty, and emotional connection across platforms.

    2:34

  • Make a Brand Style Guide

    Create a brand style guide covering logos, brand colors, typography, tone of voice, mission, attributes, customer profiles, contact details, acronyms, acceptable uses, and usage rules, with examples and palette tools.

    6:07

  • Content Marketing 101

    Define your brand and audience to shape content marketing strategy, select platforms, and create repurposed or curated content that teaches, motivates, entertains, makes them think, and addresses audience pain points.

    4:32

  • Get Endless Content Ideas

    Discover endless content ideas for your brand by using tools like Answer the public, Answer Socrates, Google questions, and the Meta Ad Library, plus Instagram saves for inspiration.

    4:18

  • Get To Know Canva

    Explore Canva's navigation for social media content, using free and paid options, templates, and brand kits to craft branded Instagram posts with colors, fonts, and graphics.

    5:17

  • Find Free to Use Content

    Explore free content sources for social media marketing, including Unsplash, Pexels, Pixabay, and YouTube Studio audio. Learn to download, organize brand collections, and upload assets to Canva.

    6:04

  • Design Powerful Graphics

    Learn to design powerful graphics for social media marketing with Canva, using sector templates, editable content, a brand kit, and easy download options.

    7:32

  • Make Captivating GIFs

    Create captivating GIFs to boost your social media marketing using Canva. Drag and drop video elements into your image, adjust the animation, and preview the running GIF to enhance posts.

    1:40

  • Create Powerful Videos

    Learn to create powerful Instagram Reels with Canva, using templates, video sources like Pexels, and text, background, color, and timing tweaks.

    6:17

  • Other Powerful Video Styles

    Create Pinterest-ready video styles with Canva templates, upload videos with captions, and use Descript and CapCut for transcripts and AI voice edits to boost social media content.

    6:13

  • Develop Customer Profiles

    Develop accurate customer profiles and buyer personas to guide social media marketing, by answering goals and values, pain points, objections, and interests, ensuring tailored, audience-focused campaigns.

    3:21

  • Make Them Feel First

    Focus on making customers feel first by highlighting benefits that solve problems and improve lives. Use entertaining, educational marketing to connect audiences, stressing impact over features for higher engagement.

    2:24

  • Master Compelling Copywriting

    Learn to craft clear, honest, and simple ad copy with an informal voice, strong calls to action, and power words to boost social media marketing.

    6:06

  • Viral Hooks

    Master viral hooks to grab attention in both long and short form videos, creating urgency and highlighting what viewers miss to boost engagement and conversions across videos, images, and emails.

    2:46

  • Hashtags & Accessibility

    Target the right audience with specific hashtags, keep accounts public, follow platform thresholds, and enhance accessibility by capitalizing hashtag words, adding closed captions, and ensuring color contrast.

    4:11

  • AI for Epic Images

    Learn to leverage AI to generate real estate images for social media using ChatGPT prompts and platforms like Leonardo AI, Unsplash, and Pexels, while obtaining client approvals to enhance marketing.

    3:01

  • AI for Quick Videos

    Use an AI video tool to create a 42-second vertical Instagram Reels with a negative hook for first-time home buyers in Brisbane, ending with a free consultation CTA.

    3:53
03

Social Media Platforms

24 lectures • 1hr 52min

  • Why to Use Facebook To Market Your Business

    Explore why Facebook provides massive reach with 2.95 billion active users, real profiles, and a powerful ads platform for traffic, branding, and online sales across the globe.

    6:45

  • How to Create A Facebook Page

    Log in to Facebook, create a business page from the nine dots, name it, choose categories, add a bio, upload a logo and cover photo, and complete the page details.

    2:58

  • How to Create A Facebook Profile Image

    Create a strong Facebook profile image for your page using Canva, designing a 540 by 540 logo with a branded background, initials, and color, then upload to boost your brand.

    3:56

  • How to Design A Facebook Cover Image

    Design a Facebook cover image for your brand using Canva, sized 820 by 312 pixels; upload an image, add text, and save changes to drive awareness and traffic.

    3:22

  • How to Update Your Pages Info And Preferences

    Fill in your Facebook page's business information, linking WhatsApp and website, and adding email and social links. Specify location, service area, phone, price range, and services like online classes.

    2:24

  • How to Post About On Your Facebook Page

    Post relevant content on your Facebook page by sharing products and services, course pages, blogs, and article links to drive traffic, while hiding non-value posts and studying competitors.

    9:57

  • How to Promote Your Page And Get Likes & Engagement

    Boost page likes and engagement on Facebook by inviting friends, posting about the page, adding the link to your profile and email signature, and outreach to Gmail and LinkedIn contacts.

    12:12

  • What is The Difference Between Likes and Followers

    Explain the difference between likes and followers on a Facebook page, highlighting that likes reflect current content appreciation while followers seek ongoing future content from the brand.

    2:10

  • X [Twitter] for Beginners

    Leverage X (Twitter) for brand interaction and customer service, posting trend-driven, authentic, short content under 50 characters with two hashtags max to boost real-time engagement.

    3:12

  • Set Up Your X [Twitter] Account

    Set up your X (Twitter) account at x.com, create a business profile with a banner designed in Canva, upload a profile image, and start posting to your X community.

    3:27

  • How To Use X [Twitter]

    Navigate the X platform from home and left panel to explore trends, news, and communities; post with media, gifs, polls, scheduling, and spaces, and use bookmarks.

    5:28

  • LinkedIn for Beginners

    Explore LinkedIn as a business network that connects professionals, showing how profile photos, image posts, and long-form content boost engagement while clarifying when to use profiles versus pages.

    2:36

  • How to Use LinkedIn Profiles

    Discover how to optimize a LinkedIn profile by completing photo, banner, headline, about, experience, education, skills, and recommendations, and leverage connections, ads, and company pages.

    5:03

  • Create a LinkedIn Page

    Create a LinkedIn company page for your client, fill in organization name, website, industry, size, logo, tagline, and cover image, then post updates to engage the community.

    4:08

  • How to Use Facebook

    Learn to post on a Facebook page with content ideas from successful brands, using photos or gifs, and manage messages with Meta business tools, automation, and scheduling.

    5:41

  • Instagram for Beginners

    explore instagram for business marketing using stories, photos, videos, and text to boost engagement and conversions. learn to navigate myths about business accounts, reels, live, hashtags, and ethical, valuable content.

    6:08

  • Pinterest for Beginners

    Pinterest acts as a search engine that directs users to external sites, emphasizing inspiration and shopping for products, decor, and food. It highlights local, unbranded searches and luxury shopping inspiration.

    3:50

  • Set Up Your Pinterest Account

    Set up a Pinterest account, sign up with email and password, convert to a business profile, describe your services, enable advertising, and upload a profile image and cover photo.

    3:55

  • How to Use Pinterest

    Log into Pinterest, explore pins, visit linked websites, like and save pins, and organize them into boards, including private boards. Create and publish organic pins with keywords to reach customers.

    5:21

  • TikTok for Beginners

    Discover how to use TikTok for beginners by creating authentic short-form videos in a nine-to-sixteen vertical format with sound on, hashtags, and native features to engage a younger audience.

    3:26

  • Set Up Your TikTok Account

    Set up a TikTok account for yourself or clients, signing up via Google, Facebook, or email, and configure privacy, notifications, and a business profile with analytics and creator tools.

    3:41

  • YouTube for Beginners

    Leverage YouTube as a powerful marketing platform by delivering specific topic content, compelling thumbnails, and consistent audience focused videos for long term brand growth.

    5:31

  • How to Use YouTube

    Learn to set up and optimize a YouTube channel for your brand, uploading videos with titles, thumbnails, playlists, end screens, subtitles, and scheduled publishing.

    3:47

  • Video Topic Research

    Research video topics by using Google searches, YouTube insights, and analytics tools like Keywords Everywhere to generate compelling YouTube content ideas for long-form and short-form videos.

    3:18
04

Paid Social Ads

6 lectures • 24min

  • Paid Ads Introduction

    Explore the paid ads ecosystem across major platforms and learn how social ads drive traffic, brand awareness, and sales. Master targeting, budgeting, bidding, and optimization to maximize ROI.

    4:57

  • How Powerful Are Facebook Ads?

    Discover how Facebook ads drive leads, branding, awareness, and revenue through global case studies. Learn how Advantage Plus catalog ads and AB testing boost conversions and cut costs.

    7:06

  • LinkedIn Ads Overview, How LinkedIn Ads Work, LinkedIn Ads Account Setup.

    Summarize LinkedIn ads overview and targeting options, including location, job function, title, field of study, and experience. Learn to set up a campaign manager account and create campaigns and ads.

    4:08

  • Pinterest Ads Overview

    Explore Pinterest ads overview, including sponsored pins that blend with organic content, where ads appear, and how they drive brand awareness, website traffic, and conversions for discovery-mode users.

    2:46

  • X Ads Overview

    Explore X ads overview, including the ecosystem, formats like promoted and vertical video ads, amplify and takeover, and audience targeting across the platform and Google ad network.

    3:10

  • TikTok Ads Overview

    Explore TikTok ads overview and how to reach target audiences with interests, age, gender, behavior, using location, placements include in-feed, top view, brand takeover, branded hashtag challenges, branded effects.

    2:21
05

Social Media Strategy

4 lectures • 15min

  • Why You Need a Strategy

    Build a practical social media strategy from five inputs: customers, industry, business model, goals, and budget, illustrated with electric scooters and a trampoline venue using targeted ads and organic posts.

    3:25

  • Get to Know The Business

    Audit the client’s brand and social presence before planning a strategy, assessing branding, platforms, content, posting frequency, engagement, and paid ads to align goals with business outcomes using smart metrics.

    4:14

  • Get to Know The Competition

    Research competitors using ad libraries across platforms to inform your social media marketing strategy. Build a swipe file and leverage tools like metrical to identify winning messaging and content ideas.

    4:26

  • Collaborate With Others

    Collaborate with others to boost brand awareness and traffic through podcasts, live video interviews, books, influencers, and guest posts while aligning with your vision.

    2:28
06

Optimize Your Workflow

9 lectures • 33min

  • Craft Consistency

    Achieve craft consistency by batching and scheduling social media content, using templates and analytics to maintain tone, branding, and steady audience engagement.

    3:30

  • Meta Business Suite

    Learn to use Meta Business Suite as a scheduling hub for Facebook and Instagram, creating posts and reels, setting future dates, and running A/B tests.

    3:32

  • Schedule Through Metricool

    Schedule social media content with Metricool, linking Facebook, Instagram, TikTok, and YouTube. Plan with the calendar, batch content, and run Meta and Google ads across platforms.

    5:11

  • Tool #1: Manychat - Creating your account

    Learn how to set up Manychat, an AI-based tool to automate customer messages across Instagram, Facebook Messenger, and WhatsApp, including connecting accounts and starting with a free plan.

    4:25

  • Creating a chatbot for Facebook

    Create a Facebook Messenger chatbot using Manychat templates, set up lead magnets and ebooks, collect emails, and publish the automation to Facebook Messenger.

    5:27

  • Accessing the chat data and conversation history

    Access and analyze chat data and conversation histories across social channels to identify feedback, collect contact details, and tailor outreach to positive and negative reviewers, improving user experience.

    1:47

  • Customizing your chatbots for other goals

    Customize your chatbots for specific goals by configuring greeting text, welcome messages, default replies, and opt-in and opt-out automations in the Manychat platform.

    2:08

  • Creating chatbot for Instagram, SMS or WhatsApp

    Connect and create chatbots for Instagram, SMS, and WhatsApp using ManyChat templates or custom flows, set triggers, keywords, and opt-in actions.

    4:11

  • Installing the Chatbot on your website

    Install the chatbot on your website using the messenger referral URL from Manychat, paste it into your site's chat button, and open Facebook Messenger with a welcome message.

    3:17
07

Introduction to the Community

11 lectures • 50min

  • What is an Online Community?

    Explore what an online community is, why shared interests and learning drive connection, happiness, and collaboration, and how to balance value for members with business goals.

    6:15

  • Why Should You Start an Online Community?

    Build an online community to foster human connection and belonging, turning customers into loyal followers who share feedback and become brand ambassadors for both online and offline businesses.

    5:41

  • Recommend Tools and Apps for Creating an Online Community

    Discover tools to build an online community, including Facebook groups, Slack, Discord, Mighty Networks, and Reddit, plus email and video tools to engage members.

    6:24

  • How to Grow Your Online Community

    Grow your online community by engaging existing customers through email invitations and a Facebook group. Encourage new customers to join a paid, exclusive community via join links and targeted messaging.

    3:52

  • How to Create More Engagement in Your Community

    Discover how to foster an engaged community by delivering exclusive, valuable content that members want, encouraging self-sustaining conversations, and empowering moderators to answer questions and drive member promotion.

    5:22

  • Quick Tips for Increasing Engagement

    Post consistently to boost engagement, with moderators driving discussion and removing off-topic content. Gather regular member feedback to tailor valuable content and nurture a self-sustaining community.

    4:27

  • Best Types of Posts to share in Your Community

    Identify activity oriented posts, polls, and video content to boost engagement in your community, including educational videos, while prioritizing authenticity and human connection through scheduled live streams.

    3:46

  • Make Consistent Posting Easier

    Create a content calendar to schedule regular posts, batch and automate content, repurpose archives, and crowdsource ideas to keep your social media posting consistent.

    4:53

  • Content Tools & Apps I Use to Create and Automate Posts

    Discover how to create and automate posts using Canva.com, record post, later.com, and blue box, with scheduling for weekly cycles and engagement through contests, giveaways, and polls.

    3:39

  • Make Your Posts Count More and Increase Engagement

    Increase engagement by using compelling video content, timely announcements, and member tagging, then foster conversations by replying to comments and leveraging a consistent brand kit and pinned posts.

    3:17

  • Use Analytics to Grow Your Community

    Analyze post performance using analytics to grow your community and optimize content. Track total and active members, engage champions with rewards, and tailor posts by demographics.

    2:38
08

Introduction to AI for Social Media Marketing

24 lectures • 1hr 34min

  • Introduction to AI for Social Media Marketing

    Explore how AI tools generate and manage social media content, schedule posts, and engage customers to boost marketing for businesses and clients.

    0:42

  • Come Up with Great Social Media Post Ideas with ChatGPT

    Use ChatGPT to generate targeted social media post ideas on digital marketing, educational infographics, and content marketing, then build and write posts or blogs with the tool.

    4:09

  • Write Social Media Post Copy with ChatGPT (Instagram, Facebook, etc)

    Write social media post copy with ChatGPT to turn blog ideas into Instagram and Facebook posts, including hashtags and calls to action. Add emojis, urgency, and article-based tailoring across platforms.

    3:36

  • Come Up with Social Media Post Ideas with Google Gemini

    Generate abundant social media post ideas using google gemini, including beginner cricketers practice videos and match highlights, then expand and convert them into posts to drive traffic across platforms.

    2:04

  • Create Social Media Polls with Google Gemini

    Create engaging social media polls with Google Gemini, customize poll options and references to articles, and tailor content to boost audience engagement.

    2:12

  • Social media content opportunities with ChatGPT

    Explore social media content opportunities powered by ChatGPT, including content calendars, posts, captions, and hashtag research. Discover how Fiverr shows services like stories and bios to build client content plans.

    3:29

  • Case Study: Content Calendar & Social Media

    Learn to generate and customize social media content calendars for platforms like Facebook and Instagram, using prompts to create two-month schedules, captions, and client deliverables for services on Fiverr.

    8:28

  • Case Study: Writing Social Media Posts & Promotional Emails with ChatGPT

    Build your social media presence and automate content creation with ChatGPT, choosing a platform, setting posting frequency, and generating unlimited ideas for posts, articles, videos, and podcasts.

    2:56

  • Key Capabilities of Generating Content with ChatGPT for Social Media Marketing

    Explore how ChatGPT aids social media marketing by generating content, brainstorming goals, building personas with audience insights, and producing platform-specific posts with captions, visuals, and hashtags.

    2:38

  • Other AI Tools for Social Media Marketing: Gemini, Claude & More

    Explore Google Gemini and Claude as AI tools for social media content creation, testing prompts, generating posts and visuals, and comparing responses with ChatGPT for marketing ideas.

    2:47

  • Generate Optimized Social Media Posts & Captions with ChatGPT for Any Platform

    Customize and optimize social posts for each platform using ChatGPT, crafting Facebook and LinkedIn content with platform-specific prompts, then condensing to Twitter, YouTube scripts, or Instagram captions.

    3:56

  • Write Longer-Form Blog Content to Promote on Social Media with ChatGPT

    Learn to generate a 700–800 word blog on habits to overcome writer's block using ChatGPT, then promote it with diversified Facebook posts and hashtags.

    2:50

  • Create Month's (or a Year's) Worth of Social Media Posts & Ideas in an Instant

    Use ChatGPT as a social media content creator to generate up to 100 unique posts for six to twelve months, with tips, hacks, and audience-focused prompts.

    3:47

  • Create Social Media Content for Different Platforms, Goals & Outcomes w/ChatGPT

    Learn to use ChatGPT to generate platform-specific social media content for different goals, such as growing email subscribers, selling courses, and boosting engagement across Facebook, LinkedIn, and video ads.

    7:41

  • Recommended Software to Further Automate Social Media Marketing

    Identify top social media management platforms to automate posting across multiple profiles, testing free trials of Buffer, Sprout Social, and Agorapulse for pros, cons, and pricing.

    2:42

  • Tool #1: Content generation for Website, Blogs and Social Media

    Explore Jasper AI as a versatile content generation tool for websites, blogs, and social media, generating ads, posts, blogs, headlines, and optimized keywords to boost digital marketing.

    12:46

  • Introduction to AI Social Media Tools and why it's important for your business

    Discover how AI social media tools simplify content creation and maintain posting consistency, enabling a 52-week plan to build a strong online presence.

    2:24

  • Tool: Lately - Auto Generated Social Media posts

    Explore lately, an ai tool that studies what your audience watches and builds a custom writing model to repurpose long-form content into multilingual social posts in video, audio, or text.

    3:43

  • What is Social Media automation and why is it important for your business

    Learn how to use social media marketing and automation with ChatGPT to build a strong brand presence, choose a platform, set posting frequency, and generate unlimited content ideas.

    2:56

  • Overview of the Social Media automation strategy

    Develop a social media automation strategy that identifies posting, scheduling, republishing, and curating tasks across Facebook, Instagram, and LinkedIn to save time and boost ROI.

    3:18

  • Tool for Social Media Automation: SocialBee

    Explore social media automation with SocialBee, an AI powered social media management tool that connects your accounts, schedules posts, and distributes content across multiple platforms.

    2:04

  • Social Media post schedule and automation

    Schedule posts across multiple platforms, preview how they appear, and customize content with photos, videos, emojis, and Canva integration. Create variations, tailor language per profile, and schedule posting times.

    4:59

  • Social media reposting automation

    Automate social media reposting with draft and content approval workflows, categorize content, schedule posts, manage a posting queue, and set expiry for automated reposts.

    6:00

  • Setting up your social media automation schedule

    Schedule your social media posts using the calendar and schedule setup, selecting time frames, platforms, and a category like courses creation to automatically post on Tuesdays and Fridays.

    1:52
09

Facebook Marketing

8 lectures • 35min

  • Facebook Marketing - What we will cover

    Discover why to market your business on Facebook and learn to create a business page, profile and cover images, post updates, and use insights to engage your audience.

    0:54

  • Why to Use Facebook To Market Your Business

    Facebook offers access to over 3 billion monthly active users, enabling rapid traffic and sales through organic posts and meta ads with real profiles, audience targeting, and Instagram and WhatsApp.

    6:07

  • How to Create A Facebook Page

    Create a Facebook page for your business by naming the page, choosing a category, adding a bio, and a profile and cover photo, with optional contact details to reach customers.

    2:36

  • How to Create A Facebook Profile Image

    Learn to create a compelling Facebook profile image using Canva, customize with your brand logo, upload, download, and optimize it for strong brand recall.

    3:22

  • How to Design A Facebook Cover Image

    Create a Facebook cover image for your business page using Canva templates or a marketing agency, customize it to reflect your brand, add your website URL, and upload it.

    3:04

  • How to Update Your Pages Info And Preferences

    update your Facebook page with complete business information: cover photo, address, hours, service area, founding date, services, and website link to boost legitimacy and customer reach.

    3:43

  • What to Post On Your Facebook Page

    Discover how to post content on your Facebook page that drives traffic and sales. Highlight products and services, share blogs, and leverage competitor insights to build authority.

    6:44

  • How to Promote Your Page And Get Likes & Engagement

    Promote your Facebook page by leveraging your network—friends, family, and colleagues—to generate initial likes and engagement, and share the page via profile, posts, and email signatures.

    8:55
10

Facebook Ads Basics

7 lectures • 48min

  • Facebook Ads Basics - What We will Cover

    Explore Facebook ads basics, understanding the auction system and its power. Learn the practical steps to set up your Facebook ads account, navigate ad policies, and grasp the ad structure.

    0:53

  • How Powerful Are Facebook Ads?

    Explore how Facebook ads drive leads, branding, and sales through real case studies, including catalog and carousel ads, reels, and advantage plus campaigns, delivering lower costs and higher conversions.

    7:06

  • How Do Facebook Ads Work - The Auction

    Explore how the Facebook ads auction works across Facebook, Instagram, and Messenger, balancing bid, budget, audience targeting, and ad creative to maximize estimated action rates and ad quality.

    4:47

  • Facebook Ad Structure

    Explore the Facebook ads structure from campaigns to ad sets to ads, detailing campaign objectives, audiences, placements, budgets, scheduling, and creative formats.

    2:44

  • How To Set Up Your Facebook Ads Account

    Set up a Facebook ads account by creating a Facebook ads page, accessing the ads manager, activating the account with billing information, and funding to start advertising.

    2:04

  • Facebook Ads Metrics

    Master Facebook ads metrics such as impressions, link clicks, ctr, budget structures, cost per result, cpm, ros, and reach to gauge campaign performance.

    12:01

  • Facebook Ads - Account Navigation

    Explore Facebook ads account navigation, from campaigns to ad sets and ads, including editing, duplicating, AB testing, automated rules, and performance metrics to optimize spend.

    18:45