Course Curriculum

Social Media Marketing Mastery – Facebook Ads Manager

6sections
41lectures
3h 13mtotal

What you’ll learn

  • Structure campaigns in Facebook - Meta Ads Manager

  • Build an ad that aligns with your marketing objectives and target it to your intended audience

  • Set a budget, placement, and schedule for your ads in Meta Ads Manager

  • Social Media Marketing And Meta Advertising

  • Master the core features and strategies for successful ad campaigns.

  • Set SMART goals, define KPIs, and create impactful marketing plans.

  • Identify and reach your ideal audience with precision

  • Learn to create guidelines for a consistent and positive brand presence

  • Will be able to pursue certification as a Digital Marketing Associate from Meta

01

Career In Social Media Marketing

1 lecture • 3min

  • Careers in Digital Marketing

    2:52
02

Ad Manager And Campaign Structure

8 lectures • 36min

  • Section Overview

    1:01

  • Tools to Advertise on facebook

    5:24

  • Ad Placements

    6:36

  • The Facebook Ad Auction

    8:09

  • Campaign Structure

    3:33

  • Set Up Your Ad Account

    3:16

  • How to Navigate Ads Manager

    6:35

  • Section Conclusion

    1:18
03

Campaign Objective And Set Budget For Business Goal

7 lectures • 31min

  • Campaign Objective and Budget Overview

    1:09

  • Set a Campaign Objective

    6:35

  • Campaign Examples

    2:34

  • Determine Your Campaign Budget

    5:25

  • Set a Budget in Ads Manager

    3:42

  • Campaign Bid Strategies

    10:06

  • Section Conclusion

    1:28
04

Choose Placement, Schedule and Audience in Ads Manager

12 lectures • 1hr 8min

  • Section Overview

    1:24

  • Introduction to Audiences in Ads Manager

    7:55

  • The 3 Types of Audience

    6:20

  • Core Audiences

    7:25

  • Introduction To Facebook Pixel

    6:25

  • Custom Audiences

    8:13

  • Lookalike Audiences

    6:47

  • Choose Ad Placements in Ads Manager

    5:54

  • Optimization Spending Controls

    5:36

  • Schedule Your Ad Set

    4:10

  • Estimate Your Audience Reach

    6:47

  • Section Conclusion

    1:12
05

Create, Understand and Monitor Ads Campaign Result

8 lectures • 44min

  • Section Overview

    1:01

  • Ad Formats

    6:37

  • Create Your Ads in Ads Manager

    6:37

  • Edit and Troubleshoot Your Campaign

    8:01

  • Understand Your Campaign Performance

    6:26

  • Analyze your Campaign Results

    7:43

  • Campaign Objective and Key Metrics

    6:15

  • Section Conclusion

    1:17
06

Full Rundown and Career Information

5 lectures • 11min

  • Section Overview

    0:37

  • Campaign Brief Walk Through

    1:56

  • Campaign Creation Walk Through

    6:22

  • Course Overview

    0:50

  • Congratulations

    1:42