Course Curriculum

2in1: SEO & Social Media Marketing⎢Certificate Course 2025

10sections
71lectures
21h 4mtotal

What you’ll learn

  • Learn how to market through social media B2B

  • Learn how to market through social media B2C

  • Lead generation and finding unlimited amount of leads that turn into sales

  • Automation Tools

  • Social Media Sales

  • How to sell online through every Digital Marketing & Social Media platform in detail

  • How to automate your entire marketing career

  • How to scale your ads in order to automate your sales

  • Make your website load faster in less than 24 hours with our Secret Strategies

  • Rank 1 in Google Search with A Custom or WordPress Website

  • Learn how to use free SEO tools like an Award winning agency

  • Top Wordpress Plugins to Secure your website against hackers and bad SEO rankings

  • Create an SEO Pipeline that allows Lead generation to happen automatically and finding unlimited amount of leads that turn into sales

01

Introduction

6 lectures • 13min

  • My Story: 7 Steps to Success

    Discover seven steps to success from an entrepreneur’s journey: invest your time, seek mentors, dream big, define your why and core values, and pursue growth through entrepreneurship.

    6:15

  • The 4 Stairs of Learning Competence

    Map the four stages of learning competence—from unconscious incompetence to unconscious competence—and master skills through conscious practice until performance becomes automatic, with relevance to seo and social media marketing.

    4:23

  • Your Team of Instructors

    Meet a team of experts from a 50-plus person company delivering holistic, expert-led seo and social media marketing training, with responsive support and diverse perspectives.

    1:49

  • Request content here, Course Updates, and 24/7 Support with QnA

    0:41

  • Share your testimonial and win a 1-on-1 coaching call

    0:07

  • 1-on-1 Training options

    0:13
02

Testimonials

2 lectures • 1min

  • Testimonial 1-on-1 ELITEx - A.

    Elvira shares a one-on-one ELITEx session, highlighting an on-premises funnel solution similar to Clickfunnels that can serve a solo user or a company, with practical advice she can apply immediately.

    0:46

  • Testimonial 1-on-1 ELITEx - A. (Full Interview)

    Activity
03

Introduction to your Instructor (Speech filmed at Google StartupGrind)

1 lecture • 1hr 5min

  • Google StartupGrind Zurich - Keynote

    Discover how a Belgian entrepreneur built Lightning Video Editors into a video marketing business, mastering sales, mentorship, and work-life balance, guided by three principles: health, wealth, relationships.

    1:04:47
04

Section 1c: Tools

4 lectures • 7min

  • Coaching and Accountability sheet by ELITEx

    4:38

  • 1800+ Business Niches to enter

    0:02

  • Design Templates: Proposals, PPT, Social, Print, ...

    0:30

  • Legal Templates: Invoices, policies, forms, contracts, Proposals Wireframe, ...

    2:02
05

Complete SEO Essentials from an award winning agency

5 lectures • 15min

  • Introduction to SEO - Search Engine Optimization

    Master the essentials of search engine optimization to drive unpaid growth for startups and businesses, via a practical walkthrough of key SEO concepts and frequently asked questions.

    1:09

  • Most Asked Questions

    Discover how search engine optimization drives organic rankings, how long it takes for SEO to work with competitive keywords, and why content and link-building factors matter.

    3:00

  • SEO Definitions

    Learn how SEO ranks content in unpaid organic listings and optimizes top results for 'how to start a startup,' with white hat vs black hat and on-page and off-page SEO.

    1:27

  • SEO Overview

    Discover why search engine optimization matters as most online experiences begin with a search engine. Learn how Google, the first page, and five results drive clicks and how search works.

    1:12

  • White Hat vs. Black Hat + Grey Hat strategies

    Explore white hat versus black hat SEO, with gray hat as a pragmatic middle path. Learn how long-term, human-focused content contrasts with quick-gain tactics and industry nuances.

    7:46
06

On Page SEO: Page speed, Mobile optimization, Security & Keywords

10 lectures • 34min

  • On Page SEO vs Off Page SEO

    Master the essentials of on-page and off-page seo to optimize your content, boost rankings, and attract traffic by aligning page factors with external influences such as social networks and blogs.

    2:27

  • Content

    Discover how content drives SEO, as Google rewards high quality, comprehensive material; learn to piggyback existing content, craft compelling headlines, and build a daily writing habit.

    2:48

  • Keyword Research

    Learn how to conduct effective keyword research to guide content, choose a target keyword before writing, avoid keyword stuffing, and optimize headlines, urls, and meta descriptions semantically.

    1:51

  • Freshness of Content & How to use Direct Answers on Google Questions Search

    Master freshness signals for SEO by updating and rewriting existing posts while balancing frequency with depth. Write clearly, avoid jargon, and optimize for direct answers on Google search results.

    1:46

  • Keyword Selection

    Learn why keyword selection drives content and branding, and how ongoing keyword research shapes linking strategies. Avoid common mistakes like choosing the wrong keyword or ignoring competition.

    4:20

  • Keyword Research Tips + Free Tools + How to use Search Intent

    Learn to base keyword research on search intent rather than keywords, and use tools like Google's suggested searches and Answer The Public to tailor content and boost revenue.

    4:50

  • HTML Essentials

    Master html essentials to boost seo by optimizing title tags, h1 headings, and meta descriptions, and configure social metadata with the Yoast plugin and Google search console for html improvements.

    4:24

  • Site Architecture: Duplicate Content + Broken Links

    Explore site architecture and how fast loading, safe connections, and mobile-friendly design boost user experience and SEO, addressing duplicate content, broken links, canonical tags, and redirects with WordPress tools.

    5:11

  • Site Architecture: Mobile Friendliness + Page Speed

    Enhance mobile friendliness and page speed using Google tools, plugins, and minification to reduce requests, compress assets, optimize URLs, and improve site performance.

    3:43

  • Site Architecture Security: HTTPS & SSL

    Secure your site with https to prevent Google warnings and reduce bounce. Explore five options—single domain, multi domain, wild card, organization, and extended validation—covering registrar, hosting services, or plugins.

    2:39
07

Off page SEO

4 lectures • 17min

  • Off Page SEO Essentials: Editorial Links, Bounce rate, Video, ...

    Discover how off-page SEO builds trust and authority through editorial links, brand signals, and click-through rate insights, while reducing bounce rate and leveraging video content to improve rankings.

    5:29

  • Link Building Essentials + Geotargeting

    Improve seo by building high-quality backlinks with natural anchor text, targeting the right pages, and using geotargeting with multilingual, country, and city-level strategies.

    6:05

  • Off page SEO - Social Media Factors & How to maximize them

    Identify how social factors influence off-page seo by prioritizing high-quality influencer shares. Leverage engagement metrics and tools like followerwonk and tribe to boost shares, links, and content with emotional triggers.

    3:47

  • SEO Training Course Outro

    Recognize seo is essential, not optional; start today to see results in six to twelve months. Conduct keyword research before writing, then optimize titles, text, and descriptions to stand out.

    1:09
08

Social Media marketing Step-by-Step Guide

28 lectures • 1hr 48min

  • Introduction on how to write, sell or market on social media

    Master social media marketing basics with a step-by-step guide to writing, selling, and marketing on each platform. Understand platform psychology to maximize reach and engagement.

    2:06

  • What is social media marketing?

    Discover how social media fuels global growth, and explore major platforms and definitions. Learn to build a focused strategy and start with one platform to capitalize on daily usage.

    2:29

  • Definitions

    Learn how social media marketing uses platform-specific content to drive engagement and sharing, with psychology-guided strategies for each platform, where different content like video or images dominates and traffic follows.

    1:46

  • Overview & Important Terms

    Explore the fast-changing realm of social media marketing, learn key terms like content and context, hashtags, shares, and engagement, and understand how impressions, click-through rates, and reach shape strategy.

    3:44

  • Upcoming Incredibly Important Trends

    Explore how social media marketing trends reshape organic reach, drive pay-to-play strategies, and boost ad spend across platforms like Facebook and Instagram, while tools merge and channels multiply.

    6:00

  • Facebook: History, Context, Facebook Business Manager / Business Suite

    Trace Facebook’s rise from a dorm room network to a dominant platform with rich targeting data, and learn to use Facebook Business Suite to manage ads, pages, inboxes, and people.

    3:15

  • Facebook Advertising options, Ad creation + Publishing Start to Finish, Lookalik

    Discover how to set campaign goals, target audiences by location, age, interests, and lookalike audiences, and publish ads on Facebook and Instagram, including live video and device targeting.

    6:32

  • Facebook Ad tracker Template

    0:07

  • Setup Facebook Group and then Facebook Page Step By Step

    Learn to create a Facebook group from scratch or via a page, set private or public visibility, manage members and events, and link a group to a page.

    6:44

  • Setup Facebook Page and if you already have a page, Setup a Facebook Group

    Learn to create a Facebook page for a software startup funding event, add images, set category, and create or link a group with privacy settings and invites.

    4:23

  • Instagram: History, Context, Ideas for Starting from 0 Followers - 10k followers

    Trace Instagram’s history from zero to 10k followers, from photo roots to video growth, and apply hashtags, CTAs, engaging captions, and bio optimization to build momentum.

    3:30

  • Instagram: Influencer Marketing, Stories, How Brands use Instagram

    Discover how brands use Instagram for influencer marketing and engagement through Stories, behind-the-scenes content, and product tags.

    2:33

  • YouTube: History, Context, Requirements video gear, Post Production and editing

    Explore YouTube's history, context, gear requirements, and post-production workflows, and learn how creators monetize—turning content into careers with tutorials, entertainment, and ads.

    4:35

  • YouTube/ Google Ads: Video advertising - Start to Finish

    Learn how to design and optimize YouTube and Google video ads, including six ad types, skip versus watch policies, and ABC split testing to identify what works and maximize results.

    3:29

  • LinkedIn: History & Context

    Explore LinkedIn's history, founded in 2002 by Reid Hoffman, and its ascent from slow growth to profitability through key milestones. Focus on professionalism, industry news, networking, and business outcomes.

    2:26

  • Linkedin Groups & How to advertise on Linkedin Advertising

    Learn how LinkedIn builds B2B growth through groups, professional content, and targeted advertising. Discover strategies for lead generation and audience expansion on the platform.

    4:00

  • Reddit: History, Context, Marketing fails to avoid,

    Explore Reddit history and context, show how karma and upvotes shape content on the platform, and avoid spam by building value through genuine engagement with fellow editors.

    3:24

  • Reddit Ads, does your strategy fit Reddit?

    Evaluate if Reddit is the right ads platform by considering demographics like males under 30 who dislike sales content, and monitor performance to protect your brand from heat.

    1:19

  • Snapchat: History, Context, B2B Marketing and Snapchat case studies.

    Explore Snapchat’s history and context, its 238 million daily users under 34, and how B2B brands like HubSpot and DocuSign use fleeting 10-second content for live events and case studies.

    4:18

  • Pinterest: History, Context, Influencer marketing on Pinterest, Pinterest ad

    Explore Pinterest's history and context as a highly visual platform with a female audience, where influencer marketing, buyable pins, and subtle ads drive product discovery and purchases.

    3:42

  • Tiktok: History, Context, Political Scandals to be aware of, Marketing, ...

    Explore the history of tick-tock, its 800 million users and creative tools like filters, music, and editing, while addressing privacy concerns and marketing via ads, influencers, and hashtag challenges.

    4:06

  • Tumblr: History, Context, Audience, Case study making 200,000$ in 3 weeks

    Explore Tumblr's history as a visual microblogging platform centered on gifs, with a young, entertainment-focused audience. See how creative marketing earned $200k in three weeks.

    3:53

  • Medium: History, Context, Audience Demographic, and how to market content

    Explore Medium's history and simple publishing model, analyze its audience demographics, and learn to use short, seven-minute posts to market professional content.

    5:18

  • Medium: Create an account - Step by Step

    Create a Medium account using Google, Facebook, or email, then design your profile with a cover photo and bio. Explore home and story views on desktop, tablet, and mobile.

    6:57

  • Medium: Publish your first story in a new account - Step by Step

    Publish your first story on a new account using the Medium editor. Add images with captions, adjust alignment and size, and insert video links, then configure publication settings.

    8:40

  • Quora: History, Context, and content marketing

    Explore Quora's history, context, and how to leverage its question-and-answer format for content marketing and expert positioning through quality answers, topic discovery, and republishing.

    4:16

  • Quora: How we write on Quora - Example Case Study

    Learn how to write on Quora through original content, researching questions, and crafting catchy titles with images and quotes to earn upvotes and followers, as in a Coca-Cola case study.

    2:44

  • Congratulations & Final Remarks

    Establish a presence on several social platforms aligned with your audience, craft tailored content for each, and stay authentic while considering new platforms like LinkedIn for future digital marketing success.

    1:39
09

Expert Interviews & Keynotes

10 lectures • 16hr 41min

  • Highlights Interview Reddit & Google Executive

    Harald Klein shares practical insights on scaling advertising at Reddit, focusing on three strategic pillars, energy, and consumer impact, while addressing Google ads and audiences.

    14:13

  • Interview with Reddit President Global Advertising

    Discover how Reddit uses passionate communities, moderator talent, and a karma system to drive action and brand engagement worldwide. Learn practical strategies for leveraging Reddit for SMEs and startups.

    1:51:52

  • Interview with a Human Connection expert

    Understand the science of human connection and how loneliness triggers stress. Learn to cultivate relationships beyond work, including three loneliness orbits, through collaboration, content creation, and authentic online presence.

    15:29

  • LV: Youtuber shares growing to million subscribers & how to start a new channel

    Explore how a Finnish hydraulic press channel grew to millions of subscribers through viral videos, ads, multi-channel branding, sponsorships, and efficient production workflows.

    2:04:46

  • Interview with Global Head of Marketing for WWF

    Learn how WWF's former global head of marketing links conservation to engaging audiences, scales messaging across 100 offices, and uses open-source branding and data-driven campaigns.

    2:40:15

  • CW: First professional YouTuber & Getting brand deals

    Explore how Cory Williams built a YouTube career from scratch, leveraged brand deals and sponsorships, and shaped audience engagement through authentic storytelling and innovative content strategies.

    1:56:20

  • JB: #1 Business Blogger in the world

    Learn how to build Google authority and online influence by creating valuable content, building distribution, and navigating pay-to-play algorithms across blogs, podcasts, YouTube, and social platforms.

    1:23:01

  • Interview with GreenPeace USA - Executive Director (Grow an Impact Business)

    Discover how Greenpeace USA built data-driven fundraising and digital campaigns, migrated a core CRM, and balanced hybrid office strategies to grow donor engagement and climate action.

    2:07:13

  • NJ: Starting a business & how to manage 200k in ad revenue and build a scaleup

    Learn how four co-founders launched Blankest in Berlin, grew from early ad revenue of 200k to a scaleup, guided by product focus, user insights, and culture.

    2:12:49

  • DM: Starting and scaling a Fitness Brand & PR Boost Getting on major talk shows

    Explore starting and scaling a fitness brand through empathy, media exposure, and a major pr boost from talk shows, plus a four-month journey back to fit with mindfulness.

    1:55:18
10

What's next?

2 lectures • 4min

  • Bonus Lecture: Discord Community

    2:18

  • Testimonial Community

    A music education entrepreneur shares how a discord community boosts Facebook advertising through weekly calls, screen shares, and fast feedback, saving thousands on consultation fees.

    1:33