Course Curriculum

Social media marketing strategies for photographers.

8sections
42lectures
1h 50mtotal

What you’ll learn

  • Discover the field and some basic knowledge regarding social media.

  • Customize a social media marketing strategy for photographers.

  • Build brand awareness and a cohesive community.

  • Conduct compatible social advertising campaigns for photographers on social media.

  • Increase your visibility on social media and your traffic to your website.

  • Increase sales leads thanks to social selling.

01

Introduction

1 lecture • 3min

  • Introduction

    If you're taking this course, it means you want to go big on social media. You wish to succeed on your own by mastering the art of social media marketing, conducting more relevant social media strategies, reaching your business objectives, and finding new business opportunities. Welcome to "Social media marketing strategies for photographers"! This course will guide you step by step into your social media marketing journey, and provide you with the best knowledge, insights, and tips to attain your marketing objectives in no time.

    2:52
02

Unit 1 : Discover the field and some basic knowledge regarding social media.

6 lectures • 26min

  • Unit 1 : Content Plan

    0:19

  • S1 - L1 : What is social media?

    In this lecture, you will learn : 1. what is social media as a concept? 2. what are the 9 types of content format, you can find and use on social media?

    5:32

  • S1 - L2: Social Media Marketing vs Community Management.

    In this lecture, you will learn a general definition of community management and social media marketing. Also, you will learn the evolution of both concepts and the differences between them too.

    2:39

  • S2- L1: First aid kit tools: social media dos and don’ts for photographers.

    In this lecture, you will learn to choose your social media platforms, thus the adequate type of content formats,   according to your marketing objectives, based on best practices. No lists are set in stone if you succeed to become a pioneer on a given platform and reach your marketing objectives.

    2:57

  • S2- L2 : Optimizing your social profiles - Part 1.

    In this lecture, I chose a few social networks that are compatible with the nature of your work, explained how to set up a profile like a pro, and how to remain top of mind on each of these platforms.

    6:10

  • S2 - L2 : Optimizing your social profiles - Part 2.

    In this lecture, I chose a few social networks that are compatible with the nature of your work, explained how to set up a profile like a pro, and how to remain top of mind on each of these platforms.

    8:27

  • Test your knowledge- 1

    Activity
03

Unit 2: Customize a social media marketing strategy for photographers.

10 lectures • 27min

  • Unit 2: Content Plan.

    0:28

  • S1-L1 : The value of content.

    In this lecture, you will learn the effectiveness of content to achieving business on social media. It is a solid basement to strengthen your position facing your customers and standing out from the competition.

    2:11

  • S1-L2: The 4 key elements of a winning content Strategy for photographers.

    In this lecture, you will learn about the 4 key elements of a winning content strategy: content reception,  competitive analysis, setting goals, and content distribution.

    2:52

  • S1-L3 : Conducting a Social Media Audit.

    Social Media Audit will measure the effectiveness of your existing social media efforts and give you a better understanding of your audience behavior and of your competitors. It is composed of three major components: Audience analysis, Internal Audience, and Competitor’s audit.

    2:17

  • S1-L4 : Determining goals, setting objectives and measuring KPIs.

    According to your organizational goals, you need to attain your social media goals. To do so, design clear objectives. Social Media Objectives are specific measurable steps that will accommodate your social media goals.

    3:08

  • S1-L5 : Finding your Brand Persona and Voice.

    To keep your communication consistent, the way you address your audience should be stable and consistent on all socials, although you might design different marketing objectives for every social media platform. in this lecture, you will learn how to do so.

    1:31

  • S1-L6 : Customizing a content strategy for photographers.

    In this lecture, you will learn how to establish an effective content plan.

    6:36

  • S1-L7 : Monitoring and measuring KPIs.

    For you to evaluate the success of your campaign, you need to measure its effectiveness over time, month after month. You need to constantly Evaluate your progress and Reevaluate. Let's learn how!!

    4:06

  • S2-L1 : Human and technology-centric.

    Marketing has become human but also technology-centric. Technology is mimicking human behavior only to enhance more added value across the customer journey. As a photographer, you need to think like a social media savvy, and your strategy needs to take a certain orientation to be successful. Let's learn how!

    1:57

  • S2-L2: Only Experiential, Personal, Social, Inclusive and Advocate worthy UX.

    Adapt your social media strategy and make it in concordance with your audience behavior on social platforms. Just think that your content should be fun, experiential, inclusive, and advocate-worthy.

    2:01

  • Test your Knowledge - 2

    Activity
04

Unit 3: Build brand awareness and a cohesive community.

5 lectures • 13min

  • Unit 3: Content Plan

    0:10

  • S1-L1 : Building brand awareness on social media.

    In this lecture, I will focus on the concepts you need to consider to build your brand awareness and gather a community that speaks your language.

    2:00

  • S2-L1: Leading communities on social media.

    In this lecture, you will learn how to engage more with your target audience, in order to build a cohesive community and gather your followers around your artwork.

    4:14

  • S2-L2: Collaborating with Influencers and Advocates.

    Running advocacy programs and maintaining good relationships with influencers is a must-have when it comes to creating some noise around your brand. In this lecture, you will learn why and how important this is to your brand awareness campaign.

    3:16

  • S2-L3: Running a contest on social media.

    The best way to interact with your followers is to make them part of your content strategy. User-Generated Content (UGC) is capital when it comes to brand awareness. What is better than a contest to interact with your followers in a fun way. in this lecture you will learn more about the impact that contest might leave on your followers and your brand; in addition to some contest ideas.

    3:34

  • Test your Knowledge - 3

    Activity
05

Unit 4: Increase your visibility on social media & your traffic to your website.

3 lectures • 6min

  • Unit 4: Content Plan

    0:10

  • S1-L1: Social Media Optimization strategy for photographers.

    In this lecture, you will learn how to optimize your social media optimization.

    2:55

  • S2-L1 : Driving more traffic to your photography website.

    In this lecture, you will learn how to drive more traffic to your website thanks to your social media efforts.

    3:20

  • Test your Knowledge - 4

    Activity
06

Unit 5: Conduct social advertising campaigns for photographers on social media.

11 lectures • 22min

  • Unit 5: Content plan.

    0:24

  • S1-L1 : General facts about social advertising.

    In this lecture, you will learn more about the importance of social ads.

    1:27

  • S1-L2 : Brand awareness, loyalty, better conversion, events limited in time.

    In this section, you will learn more about the value of social ads.

    2:30

  • S1-L3 : Finding B2B collaborations thanks to social ads.

    In this lecture, you will learn why Facebook is a pioneer when it comes to social ads.

    1:53

  • S1-L4: In times of crisis management.

    In this lecture, you will learn the importance of social ads in times of crisis.

    1:24

  • S1-L5 : More sales on your merch and e-commerce.

    In this lecture, you will learn how to run social ads when it comes to making more sales on your merch.

    2:00

  • S2-L1: Social Advertising on Facebook for photographers.

    In this lecture, you will learn how to run social ads campaigns on Facebook.

    3:08

  • S2-L2: Social Advertising on Instagram for photographers.

    In this lecture, you will learn how to run social ads on Instagram.

    2:40

  • S2-L3 : Social ads on Twitter for photographer.

    In this lecture, you will learn how to run social ads on Twitter.

    2:41

  • S2-L4 : Social Advertising on LinkedIn for photographers.

    In this lecture, you will learn how to run social ads on LinkedIn.

    2:00

  • S2-L5: Social Advertising on Pinterest.

    In this lecture, you will learn how to run social ds campaigns on Pinterest.

    2:00

  • Test your Knowledge - 5

    Activity
07

Unit 6: Increase sales leads thanks to social selling.

4 lectures • 10min

  • S1-L1: What is social selling?

    in this section, you will learn why to consider social selling.

    3:18

  • S1-L2: Why is It important to you?

    In this lecture, you will learn why is it important to run social selling campaigns.

    3:49

  • S2-L1: Best practices.

    in this lecture, you will learn more about some best practices regarding social selling on different social media platforms.

    2:37

  • Unit 6: Content plan.

    0:11

  • Test your Knowledge - 6

    Activity
08

Conclusion

2 lectures • 2min

  • Conclusion.

    Thank you for taking my course and congrats on achieving all 6 units! This is colossal work! Hates off for your strong will and determination!

    1:49

  • References

    0:11