Course Curriculum

Social Media Marketing Strategies for Business Owners

10sections
67lectures
5h 44mtotal

What you’ll learn

  • Understand Facebook Marketing Strategies.

  • Understand Twitter Marketing Strategies.

  • Understand Instagram Marketing Strategies.

  • Understand Pinterest Marketing Strategies.

  • Understand LinkedIn Marketing Strategies

01

Introduction to Social Media

2 lectures • 11min

  • Introduction to Social Media Marketing

    Learn to build a digital empire and drive traffic with social media as an audience tool. Create a consistent, engaging brand across platforms and use automation and growth hacking strategies.

    3:35

  • Best Practices

    Learn to implement best practices across social networks by establishing a consistent branding and design language, linking accounts, and delivering valuable, engaging content through multi-platform content marketing.

    7:16
02

Facebook Marketing

9 lectures • 40min

  • Introduction

    Build a compelling Facebook business page, craft original, shareable content, and use calls to action and ads to maximize reach and engagement.

    6:55

  • How Facebook Works

    Learn to market on Facebook by leveraging user psychology, delivering short, engaging content, and building brand awareness and dialogue rather than direct sales.

    7:06

  • Gaining Followers

    Create Facebook posts that grab clicks and reads by pairing a strong title with an attention-grabbing image, using memes or videos to entertain and drive shares.

    3:38

  • Best Practices

    Build a vibrant Facebook presence by creating a branded page, posting consistently, using automation tools, cross-posting, engaging groups, and encouraging shares to expand reach.

    6:25

  • Facebook Groups

    Learn how to boost reach by sharing content in targeted Facebook groups and pages, find groups via search and niche topics, join discussions, post value, and build trust over time.

    4:05

  • Influencer Marketing

    Leverage influencer marketing on Facebook by partnering with popular pages or groups to share your content and reach a large audience, often through ad swaps.

    1:21

  • Optimization

    Learn to optimize Facebook marketing with split testing, analyze posting performance using tools like analyze.com and Fan Page Karma, and automate posts with IFTTT and Buffer.

    3:10

  • Case Study #1

    Analyze successful and failed Facebook posts to build a cohesive social channel, cross-post across networks, engage groups, and promote a premium membership with transparent customer updates.

    4:28

  • Case Study #2

    This case study examines Gary Vaynerchuk's Facebook page, showing consistent branding, a clear call to action for his daily show, frequent video posts, and active fan engagement across platforms.

    2:28
03

Twitter Marketing

9 lectures • 46min

  • Introduction

    Discover how to use Twitter for business growth with hashtags, trends, and authentic engagement. Leverage tools like Buffer and analytics to boost reach and follower interaction.

    4:42

  • How Twitter Works

    Learn how to grow on Twitter by understanding why people join, building a strategy to make content appealing and shareable, and gaining followers through cross-platform branding.

    5:44

  • Synergy

    Discover how to create synergy by unifying your blog with social media through follow buttons, feeds, and sharing across Twitter, Instagram, and WordPress, and inviting signups.

    4:38

  • Best Practices

    Set up a Twitter account to grow organically with constant, valuable content for business owners. Curate insights on customer service, new tech, and trends; add personal commentary and occasional promotions.

    12:16

  • Automation

    Leverage automation to streamline your Twitter workflow with Buffer, Hootsuite, and Sumo, applying the 80:20 rule to focus on high-impact growth.

    5:50

  • Analytics

    Learn to streamline posting routines across Twitter, Facebook, and Instagram, leverage Twitter analytics to measure impressions, profile visits, mentions, top tweets, and influencers to optimize campaigns.

    1:54

  • Influencer Marketing

    Leverage influencer marketing by starting with small, relevant influencers, building genuine connections, and gradually expanding to larger partners through real-world networking and mutual promotions to grow followers and reach.

    2:50

  • Growth

    Boost growth by engaging your audience on Twitter through reciprocity, following, and retweets; invite discussion, answer questions, and host events while maintaining professional reputation and avoiding politics and religion.

    4:06

  • Case Study

    Explore how Gary Vaynerchuk uses Twitter for audience engagement and surveys, rather than building a follower base, while guiding followers across platforms like Snapchat and Instagram.

    3:38
04

Instagram Marketing

7 lectures • 38min

  • Introduction

    Learn how Instagram functions as a visual, quality-over-quantity platform and how businesses use hashtags, tagging, and cross-promotion with Twitter to boost reach and engagement.

    3:43

  • Best Practices

    Build brand visibility and loyalty on Instagram by sharing authentic, visually appealing content, lifestyle shots, and value-driven posts, while using targeted tags to boost discoverability and engagement.

    10:00

  • Growing a Following

    Grow your Instagram following by posting regularly with the right tags, maintaining consistency, and researching your target audience to tailor tone, photos, and content.

    8:47

  • Influencer Marketing

    Partner with established influencers to reach large audiences through paid or reciprocal promotions, prioritizing quality over quantity. Combine Instagram direct outreach, real-world networking, and lifestyle visuals to boost brand reach.

    6:46

  • Tools

    Learn how to run a highly successful Instagram campaign by analyzing performance, using hashtags effectively, and leveraging analytics tools to refine your strategy and grow engagement.

    2:39

  • Do's and Dont's

    Engage with your audience and respond to comments to keep Instagram active. Maintain a consistent brand identity with thoughtful images, a strong logo, and a non-salesy, artful, lifestyle-focused tone.

    1:50

  • Case Study

    Observe how this case study demonstrates building an Instagram presence from scratch by posting consistently, using hashtags, and sharing transparent, relatable content to grow followers and engagement.

    4:13
05

Pinterest Marketing

7 lectures • 38min

  • Introduction

    Discover how to use Pinterest to inspire audiences, grow brand boards, and promote products with visual pins, mood boards, and lifestyle-driven content.

    5:47

  • How Pinterest Works

    Explore how Pinterest supports brand marketing by using boards, links, rich pins, and buyable pins to drive traffic, engagement, and e-commerce for your business.

    4:49

  • Marketing Strategy

    Develop a value-driven Pinterest marketing strategy by creating inspiring, lifestyle-focused boards that offer ideas and tips, engage followers, and build brand trust without direct selling.

    8:03

  • Gaining Followers

    Grow your following on Pinterest by delivering great value, posting regularly to appear in searches, using thoughtful hashtags, and engaging with others to build brand exposure.

    5:20

  • Emulating Successful Brands

    Leverage Pinterest analytics and rich pins to measure performance, showcase products with real time pricing, and boost engagement through contests and influencer outreach, while building a consistent brand and audience.

    8:25

  • Case Study #1

    Explore Pinterest's content style, focusing on quick wins, quotes, life hacks, and tips to entertain, educate, and engage a mainly female audience.

    3:19

  • Case Study #2

    Examine Gary Vaynerchuk's Pinterest strategy, highlighting consistent imagery and messaging, and identify effective content types such as inspirational quotes, short videos, quick answers, infographics, and promotional posts.

    1:57
06

YouTube Marketing Strategies

7 lectures • 36min

  • Introduction to YouTube

    Explore how YouTube functions as a powerful marketing tool and search engine for business owners. Create regular videos, optimize titles and keywords, and encourage audience engagement.

    2:38

  • Marketing Plan

    Learn to craft a branded YouTube marketing plan for your business, outlining video formats, budget, tone, market research, monetization options, and a detailed growth blueprint from first views to subscribers.

    6:37

  • Channel Best Practices

    Learn to set up and optimize a YouTube channel following best practices with branded profile and cover images, an engaging about section, playlists, and a channel trailer that drives subscribers.

    3:22

  • Maximizing YouTube Income

    Maximize YouTube income by using analytics to identify top videos, audiences, and optimal length, then leverage influencer collaborations, embedding, sharing, and consistent posting with strong calls to action.

    3:16

  • Do's and Dont's

    Master YouTube marketing by following do's and don'ts that persuade and sell ideas, using a narrative structure, strong audio, and clear thumbnails with keywords and calls to action.

    2:48

  • YouTube Channel Setup (step by step guide)

    Set up a professional YouTube channel for your business with a consistent profile image and cover image, a channel trailer, playlists, descriptions, SEO keywords, and cards to promote links.

    11:49

  • Optimizing YouTube Channel

    Boost your YouTube channel by optimizing videos with seo keywords, hd quality, thumbnails, and longtail keywords in descriptions to improve discovery on YouTube and Google.

    5:52
07

Google+ Marketing Strategies

6 lectures • 17min

  • Introduction

    Explore how Google Plus circles organize information for groups, enable shareable content via the plus button, and use Hangouts and Google Chat to boost marketing buzz and traffic.

    2:55

  • Google+

    Discover how Google Plus integrates with Google search to boost personalized rankings, while leveraging communities, Hangouts, and cross-posting to expand reach and traffic for marketers.

    2:04

  • Basics

    Create an informative, attention grabbing Google Plus profile to boost internet visibility, drive traffic and clicks, grow brand recognition, and attract new customers through valuable content and social circles.

    3:40

  • Google Hangouts

    Learn how Google Plus Hangouts enable interactive communication, real-time questions, and low-cost live launches that boost brand connection with audiences.

    2:44

  • Communities

    Develop relevant, time-efficient information exchange by posting material that meets group needs, using Google Plus hangouts to connect, stay in touch, and spark interactive networking for businesses.

    3:47

  • Conclusion to Social Media Marketing

    Deliver value on social media to attract followers, build trust, and turn them into fans by engaging with your audience, avoiding clickbait, and showcasing your expertise.

    2:11
08

Power of Branding

6 lectures • 27min

  • Branding

    Understand how branding builds a strong identity and makes a company recognizable, using logos and cohesive visuals to monetize and convert customers into fans.

    2:46

  • Mission Statement

    Craft a mission statement that defines what you do and why, guiding your brand and future products, then develop an evocative name with mind maps, trademarks, domains, and SEO checks.

    5:01

  • Logo

    Design a recognizable, simple, versatile, iconic, and original logo that reflects your brand and mission. Use mood boards, color palettes, and fonts with Brandur or Illustrator.

    5:51

  • Promotion

    Promote your brand on social media with a consistent logo, username, and content. Leverage a mailing list, blog, and video campaigns to attract interest and reinforce your mission.

    2:32

  • Delivering

    Deliver on your promise by under promising and over delivering, aligning actions with your core values and mission, and safeguarding your brand through quality experiences, packaging, delivery, and reputation management.

    6:50

  • Success

    Learn to create and manage multiple brands for divisions, define a brand movement with a mission, and build identity through logos and social media to win true fans.

    4:10
09

Customer Engagement

8 lectures • 39min

  • Customer Engagement

    Learn how to increase online customer engagement through a strong website, social media, and seamless experiences. Use personalization, analytics, and responsive support to build trust, loyalty, and valuable customer relationships.

    4:52

  • KPI's and Goals

    Define KPIs and customer engagement goals tied to ROI and lifetime value, and simplify the website while enabling multiple channels to boost engagement and conversions.

    5:01

  • Engaging Content

    Engage different consumer audiences with on-topic content, using data on needs, intent, and past purchases to re-engage. Cluster products, use cross-selling, and share lifestyle content to boost repeat sales.

    4:30

  • Customer Channels

    Choose the right channel and timing for each customer segment to test markets, optimize engagement, build authority with valuable advice, and use open channels and contests to boost loyalty.

    2:11

  • Customer Needs

    Prioritize customer satisfaction to close the gap between needs and delivery through proactive and reactive customer engagement online before, during, and after the sale, using feedback tools and channels.

    2:17

  • Brand Marketing

    Master brand marketing by auditing audience needs, crafting effective calls to action, and optimizing content, search engine optimization, product videos, reviews, and website navigation to boost engagement and conversions.

    4:37

  • Customer Success

    Balance personality with brand tone in social content to engage audiences through humor and emotion while leveraging marketing automation to nurture the customer lifecycle.

    6:28

  • Customer Value

    Engage customers online through two-way conversations, comments, likes, shares, and insights from surveys; use blogs, live chat, and analytics to boost brand value and loyalty.

    8:55
10

Building a Sales Funnel

6 lectures • 53min

  • Creating a Front End Offer

    Discover how to craft an irresistible front end offer that hooks subscribers, drives early sales, and fuels your funnel with evergreen topics, market research, and powerful emotional triggers.

    6:39

  • Creating an Upsell Offer

    Create a high converting upsell that immediately follows the front end offer, priced at least twice the front end, and delivered as video, ebook, or software to boost revenue.

    10:38

  • Creating a Downsell Offer

    Learn how to implement a down sell in your sales funnel, including removing bonuses, lowering prices, and aligning buyer mindset with the upsell and front-end offers.

    5:58

  • Creating a 2nd & 3rd Upsell

    Create a disciplined second and third upsell strategy within your sales funnel, pairing higher-value offers with front-end products, bonuses, and ethical, customer-focused planning.

    11:18

  • Creating a Backend Offer

    Learn how to use a big-ticket back end offer to complete the sales funnel, with strategic upsells, downsells, and a trusted reputation.

    9:07

  • Skillhance Sales Funnel (example)

    Explore a practical sales funnel example from Skillhance, guiding eBay for beginners learners through email automation, upsells, premium memberships, and coaching to grow passive income.

    9:11