Course Curriculum

Social Media Marketing: Top Tips for Growing Your Followers

10sections

10lectures

1h 2mtotal

What you’ll learn

Social media strategies
Instagram, Facebook, Twitter, and Pinterest
Growing your followers
How to boost your sales
Crafting the perfect bio
Choosing which platform is best for YOU
Boosting your engagement
Writing the perfect post
Hashtag DOs and DON'Ts
Decoding your analytics
Best apps for editing images

Introduction

Learn how to grow your followers and strengthen your brand through organic social media marketing across Instagram, Facebook, Twitter, and Pinterest, with profile optimization, engaging content, and analytics.

4:42

Fact Sheet

Discover why social media marketing matters for growing your brand, engaging audiences, and driving purchases. Leverage data insights, hashtags, and platform pros and cons to boost traffic, seo, and conversions.

1:47

Pros & Cons

Explore the pros and cons of Instagram, Facebook, Twitter, and Pinterest, and learn which platform to focus on for the best engagement and results.

11:18

The Perfect Profile

Craft a short, keyword-rich bio with your real name and a clear call to action, and choose a profile picture that fits your brand and include contact details and links.

4:13

The Perfect Post

Balance promotional, brand growth, news, and engagement posts to grow your followers. Optimize copy and images for each platform, using platform word counts, hashtags, mentions, and quality visuals.

7:24

Get More Followers

Discover how to grow your social media followers by delivering consistent, authentic content, active engagement, optimal posting times, strategic hashtags, and cross-platform collaborations.

10:27

Get More Likes

Learn engagement strategies to boost likes, shares, and comments by actively interacting with your community, replying to comments, tagging others, prompting conversations, using images, and timing posts around events.

4:46

Hashtag Dos and Don'ts

Learn how to use hashtags strategically to expand reach and grow your following across Instagram, Facebook, Twitter, and Pinterest, balancing broad and specific tags, building communities, and researching trends.

5:38

How Often to Post

Post frequencies by platform: Instagram and Facebook one to two times daily; Twitter 3–15; Pinterest 5–12. Align with your brand, and reuse relevant content to stay visible.

5:10

Quick Peek at Analytics

Demystify social analytics across Instagram, Facebook, Twitter, and Pinterest by tracking reach, impressions, and engagements, and optimize posts to boost conversions and follower growth.

6:12