Course Curriculum

Social Media Mastery | Increase Customer Conversion Rate

8sections
16lectures
1h 48mtotal

What you’ll learn

  • What you can sell using social media

  • How you can identify the unique value and selling point of your business

  • The five secretes to get customers to trust your business

  • How to understand the buyers journey

  • How you can set up stunning social media accounts that works for your type of business

  • How to write fantastic advert copies that actually converts and increase sales

  • What reviews and social proofs are and how we can maximize there potential to increase sales of products and services

  • How the sales funnel work and how we can device a killer sales funnel for our business

  • How you can relate with our customers, retain them

01

Introduction

3 lectures • 11min

  • Introduction

    Introduction to the course

    1:18

  • Intro to Sales Funnel & Reviews

    Guide prospects through a three-part sales funnel—awareness, nurture, and purchase—using premium content to capture leads, educate buyers, and boost reviews, referrals, and conversion rate.

    3:06

  • Identifying what you can sell on social media

    identify what you can sell on social media by monetizing your skills and passions, packaging them as products or services, and exploring courses, digital goods, and affiliate options.

    6:34

  • Decide what you can sell on social media

    Activity
02

GETTING STARTED

3 lectures • 34min

  • Identifying and Defining your unique Value

    Identify your unique value by comparing with competitors, highlight differentiators like price or extra kit, and use them as the selling point in your marketing.

    4:22

  • Identifying or creating a unique value for your product/business

    Activity

  • 6 secretes on getting customers trust and increasing conversion

    Discover six secrets to earn customer trust and boost conversion, including honest descriptions, persuasive copywriting, rapid responses, free trials or money back guarantee, and leveraging reviews and micro-influencers.

    12:23

  • Understanding the buyer's journey

    Master the buyer's journey through Aida—awareness, interest, desire, and action—using social media to drive awareness, engagement, and conversion.

    17:22

  • Quiz on section 2

    Activity
03

setting up social media accounts

3 lectures • 35min

  • Setting up a Facebook Page

    Set up a Facebook page to build business awareness, leverage video content for organic reach, and optimize page info, categories, and calls to action for customer engagement.

    22:58

  • Setting up Instagram profile

    Set up an Instagram business profile with a username, profile picture, and product-focused bio, include links and a call to action, and use highlights and social proof to showcase products.

    6:32

  • Setting up Twitter profile

    Create a personal Twitter profile to humanize your brand, craft a concise bio with services, use a headshot and branded banner, and include links.

    5:05

  • Set up facebook page, instagram profile and twitter account

    Activity
04

Copywriting for Social Media

3 lectures • 14min

  • Copywriting : Awareness and Interest stage

    Guide buyers through awareness and interest in the Aida model with concise headlines, brief posts, and compelling visuals. Use relevant hashtags, a strong brand image, and emotional, action-driving copy.

    6:03

  • Copywriting : Desire and Action Stage

    Master copywriting in the desire and action stages by crafting catchy headers and problem-based body copy, using scarcity, deadlines, and social proof to prompt instant action.

    7:52

  • 500 power words you can use for your advert copy

    0:02

  • Section 4 Quiz

    Activity

  • Write your own advert copy!!

    Activity
05

Reviews

1 lecture • 7min

  • Reviews

    Learn how reviews boost social media conversion by leveraging client and friend feedback. Collect, verify, and share reviews in comments, replies, direct messages, and posts.

    7:10

  • Section 5 Quiz

    Activity

  • Get Reviews

    Activity
06

Sales Funnel

1 lecture • 5min

  • Sales funnel mastery

    Learn to maximize conversion with a social media sales funnel, from traffic and awareness to lead magnets, follow up, and selling with social proof and scarcity.

    4:55

  • Section 6 Quiz

    Activity
07

Customer Relation and Retention

1 lecture • 2min

  • Customer relation and retention

    Retain customers by delivering a strong first impression through outstanding service, being open and transparent, and offering referral bonuses while encouraging reviews and newsletter updates after purchase.

    1:31
08

Conclusion

1 lecture • 1min

  • Thank You

    Put course insights into practice in your business, brand, and product to boost conversions and sales, and I will reply to any questions promptly.

    0:38