Course Curriculum

Social Media Strategy Made Simple for Small Businesses

10sections
34lectures
59mtotal

What you’ll learn

  • How to set up your social media pages correctly

  • How to create a simple step-by-step social media strategy that will work for your business

  • How to identify where your audience is and keep them engaged

  • How to stay current with the content

  • What time saving tools to use

  • How to connect the dots from social media to SALES!

  • How to create high quality picture graphics for free without special software

  • How (and what) to measure to determine your ROI (Return on Investment)

  • How to integrate social media into other marketing campaigns

  • Understand the foundations of Facebook, Twitter, Youtube, Google+, Pinterest, LinkedIn and Instagram

  • Understand how to interact and communicate with customers on social media

01

Course Overview

1 lecture • 1min

  • Introduction to Workshop

    This lecture highlights what we will cover in this course.

    1:29
02

Introduction to Social Media

2 lectures • 5min

  • Why Social Media is Perfect for Small Businesses

    This lecture offer students an overview of why social media is a great marketing resource for small businesses, entrepreneurs, and start ups.

    4:17

  • The Conversation Prism

    This lecture offers students a downloadable version of the Conversation Prism.

    1:00
03

Overview of Creating a Social Media Plan

1 lecture • 1min

  • Overview of Creating a Social Media Plan

    In this lecture we'll go over the process for creating an effective social media plan.

    1:16
04

Goal Setting and KPI (Key Performance Indicators)

2 lectures • 4min

  • Common Social Media Business Goals & Key Performance Indicators

    In this lecture we'll take a look at common social media goals and key performance indicators.

    3:00

  • Social Media Goal Setting & KPI Worksheet

    This worksheet helps students clearly define their social media goals.

    1:00
05

The Discovery Stage

4 lectures • 14min

  • Defining Your Brand on Social Media

    In this lecture students will get the opportunity to explore how they want to position their brand through social media.

    2:48

  • Defining Your Audience - Buyer Persona

    In this lecture we'll break down who your target audience is and where they are online.

    2:11

  • Social Media Buyer Persona Worksheet

    The social media buyer persona worksheet will help students clearly define their target audience, interest, and mindset.

    7:00

  • Spy on Your Competition

    In this lecture we'll look at how spying on your competition can benefit your soicial media plan.

    1:38
06

Deciding What Social Media Sites Should You Be On

18 lectures • 20min

  • What Social Media Sites Should You Be On?

    This lecture outlines the basics for what social media sites students should consider and why.

    2:46

  • Overview of Social Media Sites

    This lecture gives students insight into the different demographics associated with social media sites.

    2:16

  • Guide to Social Media Image Dimensions

    This lecture provides the correct image dimensions that should be for some of the most popular social media outliets.

    0:35

  • Facebook Overview

    This lecture provides an overview of Facebook.

    1:34

  • Getting Started with Facebook

    Here are some additional resources for getting started with Facebook.

    0:22

  • Twitter Overview

    This section provides an overview of Twitter.

    2:14

  • Getting Started with Twitter

    0:14

  • LinkedIn Overview

    This lecture provides an overview of LinkedIn.

    2:00

  • Getting Started with LinkedIn

    0:07

  • YouTube Overview

    This lecture provides an overview of YouTube.

    0:50

  • Getting Started with YouTube

    0:07

  • Pinterest Overview

    In this lecture we'll take a look at Pinterest.

    2:10

  • Getting Started with Pinterest

    0:09

  • Instagram Overview

    In this section we'll cover an overview of instagram.

    1:09

  • Getting Started with Instagram

    0:07

  • Google My Business & Google+ Overview

    This lecture covers an overview of Google+.

    1:56

  • Getting Started with Google+ Pages for Business

    0:07

  • Other Social Media Sites

    Identify where your target audience and competitors are active across diverse sites, from tumblr and reddit to yelp and tripadvisor, plus industry-specific networks and references like the conversation prism.

    0:54
07

Social Media and Content Marketing

2 lectures • 5min

  • Social Media and Content Marketing

    Create a social media campaign with high-quality content and content marketing to attract a defined audience, drive profitable actions, balance original, curated, and blended content, and build a community.

    5:23

  • Time Saving Techniques for Content Marketing

    0:05
08

Communicating Through Social Media

1 lecture • 2min

  • Communicating through Social Media

    In this lecture will discuss how to communicate and interact with your social media audience.

    2:13
09

The Psychology of Social Media

1 lecture • 4min

  • The Psychology of Social Media

    Explore the psychology of social sharing and why people share—value, identity, relationships, self fulfillment, and spreading messages—and seven factors to boost shares, from trust and simplicity to humor and email.

    3:36
10

Pushing Out Your Content through Social Media

2 lectures • 2min

  • Automating the Process with Social Media Management Tools

    Automate your social media workflow with tools like buffer and hootsuite to schedule posts across Facebook, Twitter, LinkedIn, and Google Plus.

    1:53

  • My Favorite Social Media Magmement Tool

    0:06